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1. Navigating Innovation in the Connected Economy Kirsten Kuehl
World Innovation Convention Cannes, France
2. Overview Corporate Innovation Opportunities and Obstacles
Disruption Factors in Business Transformation Advice for Innovators
and Calls to Action
3. ENGAGE THE CROWDS!!!!! Set the Course to Avoid the Obstacles
Source Obstacles: Frank Pillar Insufficient Resources Lack of
Internal Commitment Org & Admin Barriers Communications
Barriers Workflow Rigidity Not Invented HereLegal Barriers Bottoms
Up Mgmt Only 1 in 4 new product development efforts will reach
commercial launch -Product Development & Mgmt Association
(PDMA)
4. Striking the Balance for Success Legal Considerations Risk
Taking and Experimentation Profitability Considerations Investment
toward R&D Product Release Schedules Time for Innovation/Slow
Hunch Internal Focus Ecosystem/Collaboration Focus Existing
Business Innovation Short Term Business Objectives Threat of
Cannibalization
5. Striking the Balance for Success Decentralized in
Organization Executive Priority and Support Complete Brand Control
Engaging Customers/Partners Business Model Best Practices
Empowering Crowd/New Methods Org Obstacles/Political Factors Org
Alignment & Socialization Existing Business Innovation
6. Corporate Innovation Realities we may be unable to foster
the innovation, creativity, and teamwork. . . . Our transition from
a private company to a public company may result in a change which
could harm our business. Source: Fast Company, October 2013
7. Traditional Businesses Getting Left Behind
8. Navigational Map for Current Business Transformation The
Crowds New Funding Models Collaborative Ecosystem Sharing Economy
Maker Movement Disruption Factors
9. The Wave of Crowds have Arrived Whats Possible with The
Crowds? 300 105 - thematthewaaronshow.com Customers engaged in a
community produce 19% higher revenue Source: Study University of
Michigan
10. Why crowdsourcing firms see gold in mobile app ideas August
3, 2012 | By Shane Schick Crowdsourcing has been picking up steam
in the mobile app space ever since Nokia introduced its
IdeasProject portal. Increase in Community Driven Apps
11. Nielsen: 92% of consumers trust word of mouth From Apps to
Co-Creation to Marketplaces McKinsey: up to 696B Euro annually
influenced by social
12. Entries: 6,200 entries, > 2,800 designers, >70
countries Likes: 166,000; Shares: 124,000 Visitors at
nokiatune.audiodraft.com: 1.7M Entries played on
nokiatune.audiodraft.com: 13.5M Community Created Ring Tones
http://nokiatune.audiodraft.com
13. The Maker Movement To those who think the maker movement is
about tinkerers in their garage making things that are meaningful
for them but not high-value, high-volume that people are going to
want, think again. - Lou Rassey, Principal McKinsey
14. Community Created Design
15. Empowered Consumer: Custom Mobile
16. Empowered Consumer: Custom Mobile
17. Solving the Headset Problem
18. Press Recognized Innovation
19. Shifting Corporate Tides The elitesor managers in
companiesno longer control the conversation. This is how
insurrections start. This isnt just about Arab spring. This is
about corporate spring. -Marc Benioff, CEO, Salesforce.com The only
constant is change. Companies that do not change get left behind.
John Chambers, CEO, Cisco *Source: Gartner Nexus of Forces Social
Mobile Cloud Information Digital Enterprise* Crowd Influence If you
have a problem, take it to the Internet to solve. Eric Schmidt
20. Ripple Effect with the Consumer Listen, Learn & Pilot
Engage Personalization & Customization Makers &
Marketplaces Net Promoter Score Burberry: Art of the Trench Nikon @
SXSW RED Involve Advocates & Champions Uber Nike Fuel Band
British Air Inno Lab In the Sky Moto X Nike Coke Freestyle Dodge
Dart Campaign Zazzy Quirky Etsy Autodesk Instructables
21. Wave of New Funding Models Increasing access to capital for
entrepreneurs. Start up to scoop up. The benefits of meeting
demand. Moving from perks to profit. Crowdfunding refines business
planning, market validation and time to market. Million dollar
hardware projects. Ubuntu Edge: 9.6M Euro >25K contributors
22. The Start Up Disrupt - Learning to Share
23. Crowd Driving Corporate Realities General Motors
24. Communities Driving Unexpected Partnerships
25. Old Monopolistic Institution Meets High Tech Now Delivering
on Sundays!!!
26. Changing Tides: Collaborative Ecosystems lkjlkjl
Understanding the power of communities, personas of members, their
expectations, their aspirations and how to engage with them
essential skills for companies in the 21st century. -Gartner
27. Effectively Navigate Transformation by Building New Revenue
Streams The Crowds New Funding Models Collaborative Ecosystem
Sharing Economy Maker Movement Disruption Factors
28. Be Brave, Bold & Have Big Goals as you Navigate the New
Economy Increase Revenue by Taking 20% of Marketplace Transactions
Evaluate Ecosystem Partners and Connect Partner with the
Experienced in the Collaboration Economy Stay the Course - Advice
for Innovators SHO-0234-2DA-6N Join a Group of Brands to
Collaborate and Establish Shared Value Leverage the Crowds:
Outsource or Engage with Consumers
29. Leverage the Crowds: Outsourcing a Piece of Repeatable
Business Tasks or Engage with Consumers in Guided Brand Activities
Join a Group of Brands to Collaborate and Establish Combined Value
Partner with an Experienced Veteran in the Collaborative Economy to
Help Guide Business Decisions, Tools and Launch Initiatives
Evaluate the Ecosystem of Partners, Connect and Collaborate Deliver
Business Results by Increasing Revenue through New Business Models
Be Brave, Bold and Have Big Goals as you Navigate the New Economy
Advice for Innovators
30. MerciThank you Kirsten Kuehl World Innovation Convention
Mobile: + 1 415 279-5964 Email: [email protected]
www.linkedin.com/in/kirstenkuehl/
31. Credits, Research Input, SourcesResearch Reports: McKinsey,
Gartner, Altimeter Group, Frost and Sullivan, Parks Associates,
Nielson, Cisco IoE Report Papers, Discussions, Diagrams: Kuhan
Milroy, SAP; Slava Rubin, Indiegogo; Liz Wald, Indiegogo; David
Allen Grier, President IEE; Dion Hinchcliff, ZDNet; Frank Pillar
for Obstacles to Innovation List from MIX paper; Jeremiah Owyang,
Crowd Companies; Lucas Biewald, Crowdflower; Sydney Armani,
CrowdFund Beat; Suzan Briganti, Totem; BlueFountain When She Speaks
Panel: Monique Morrow, Cisco, Daniela Busse, Samsung; Karen Catlin,
CEO, Athentica; Athena Maikish, PhD, StubHub Articles Referenced:
McKinsey
http://www.mckinsey.com/insights/marketing_sales/five_no_regrets_moves_for_superior_customer_engagement
http://digitalinnovationtoday.com/word-of-mouth-still-most-trusted-resource-says-nielsen-implications-for-social-commerce/
http://www.mckinsey.com/insights/consumer_and_retail/how_retailers_can_keep_up_with_consumers
Intel/Autodesk/TechShop /Arduino
http://www.anandtech.com/show/7387/intel-announces-galileo-quark-based-arduino-compatible-developer-board
http://gigaom.com/2013/10/10/intel-steps-up-to-help-techshop-fund-its-menlo-park-location-move/
http://www.fastcompany.com/section/most-innovative-companies-2013
http://www.huffingtonpost.com/2013/05/29/robert-scoble-google-glass_n_3354956.html?utm_hp_ref=influencers-and-innovation
http://www.fastcompany.com/section/most-innovative-companies-2013
http://www.innovationmanagement.se/2013/10/03/live-web-event-taking-open-innovation-management-one-level-up/
http://www.fastcompany.com/3019901/nike-ceo-hints-at-collaborative-future-for-fuelband
http://crowdfundbeat.com/crowdfunding-index/
http://www.wired.com/insights/2013/08/innovation-culture-and-social-technologies-getting-real-work-done/
http://www.mixprize.org/story/unleashing-inclusive-innovation
http://www.innovationmanagement.se/2013/09/19/an-industrial-process-for-driving-innovation-and-start-ups/
http://www.mixprize.org/hack/global-solutions-local-failure-overcoming-barriers-implementing-open-innovation
http://www.altimetergroup.com/2013/04/four-disruption-themes-for-business.html
http://www.wired.com/insights/2013/10/why-crowdsourcing-is-the-next-cloud-
computing/?utm_content=buffer499c4&utm_source=buffer&utm_medium=twitter&utm_campaign=Buffer#!
http://www.kickstarter.com/projects/mymobilerobots/rk-1-a-wifi-arduino-mobile-robot-for-ios-and-andro?play=1&ref=search
http://www.indiegogo.com/projects/gecko-make-your-smart-phone-smarter
http://www.kickstarter.com/projects/juicetank/juicetank-the-first-ever-iphone-charger-and-case-i?ref=search
http://www.newyorker.com/reporting/2013/07/29/130729fa_fact_gawande?currentPage=all
http://www.tlnt.com/2013/02/26/how-google-is-using-people-analytics-to-completely-reinvent-hr/
http://www.digitaltrends.com/mobile/samsungs-shotgun-phone-strategy/
http://www.huffingtonpost.com/2013/05/21/digital-camera-inventor-kodak-bankruptcy_n_3315622.html
http://www.fastcompany.com/3004790/stanford-study-claims-ipos-stifle-startups-innovation-chops
http://media.gm.com/media/us/en/gm/news.detail.html/content/Pages/news/us/en/2011/Oct/1005_relay.html
http://www.indiegogo.com/projects/piper-smart-elegant-security-and-home-automation
http://www.kickstarter.com/projects/search?page=1&term=mobile+phones&utf8=%E2%9C%93
http://www.pwc.com/gx/en/innovationsurvey/index.jhtml
http://www.indiegogo.com/projects/y55-happiness-trainer-your-must-have-mobile-app
http://www.indiegogo.com/projects/idoorcam-answer-door-from-mobile-device
http://www.innovationmanagement.se/mailchimpforms/channel-one/MOOI-october-30.php
http://www.theatlantic.com/technology/archive/2013/09/if-this-toaster-could-talk/
http://www.forbes.com/sites/techonomy/2011/09/07/social-power-and-the-coming-corporate-revolution/2/
http://www.content-loop.com/the-top-7-social-media-marketing-trends-that-will-dominate-2014/#!