18 th WORLD EDITORS FORUM Session: The steps towards a successful tablet application Title: Bringing Stories To Life Speaker: Béla E. Papp Vienna, Reed Messe Wien Mark your calendar 64 th WORLD NEWSPAPER CONGRESS 19 th WORLD EDITORS FORUM www.wan-ifra.org/kiev2012
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World Editors Forum 11: Session The step towards a successful tablet application, Béla E. Papp
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18th World EdITorS ForUM
Session: The steps towards a successful tablet applicationTitle: Bringing Stories To lifeSpeaker: Béla E. Papp
Vienna, Reed Messe Wien
Mark your calendar
64th World NEWSPaPEr CoNgrESS19th World EdITorS ForUM
www.wan-ifra.org/kiev2012
Ringier Studios - Bringing Stories To Life
Bela PappRingier Studios, Inc.
WEF, October 14 2011
Today’s storyWho is Ringier?Market stuffRingier Studios – a business all about appsLearnings so farWhere we want to growQ&A
Ringier Group Moving Minds
Ringier Group Founded by Johann Ringier in 1833 in Zofingen Integrated multinational media company with global presence
- Media brands in print, TV, radio and online- Over 120 newspapers and magazines
7,700 employees worldwide Key strategy in building capabilities in digital sector
Magazines
Newspapers
Forecasts Underestimate the Potential
Speed of light!
Source: Apple; JP Morgan
Tablets are the fastest growing mobile device in history. In 3 years, there will be 440 million tablet users worldwide.
Hundreds of devices, ONE iPad
This baby’s coming to an office near you
Men were first, will end up last
Mostly Men (for now) Getting Younger
Apps Matter
Source: Apple
The tablet is more than just a new device in the ecosystem. It is changing the way people interact with content – and each other.
Apple will make $15BN in App Store revenue in
2011, 3X 2010
Tablets Are Driving CommerceRetailers report that half of mobile traffic is coming from tablets and