World Editors Forum 11: Integration Session, Paula Salovaara

18th WORLD EDITORS FORUM

Session: Integration: the latest experiments in a multi- platform ageTitle: Newsroom IntegrationSpeaker: Paula Salovaara

Vienna, Reed Messe Wien

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64th WORLD NEWSPAPER CONGRESS19th WORLD EDITORS FORUM

www.wan-ifra.org/kiev2012

NewsroomIntegrationWAN-IFRA14.10.2011

Paula Salovaara,Managing Editor

Helsingin Sanomat - nationwide daily newspaperand much more

Evening Breakfast

Commute

Work

Lunch

Work

Commute

• The largest subscription based newspaper in the Nordic region

• Circulation 383,361 copies, • Number of readers appr. 950,000• HS.fi- 1,3 million unique visitors/

week• Weekly supplement NYT, monthly

supplement Kuukausiliite, HS Teema, Radio Helsinki

Integrated newsroom – editorial workflow at HS

Integrated newsroom means multitaskingNewspaper online mobile supplements radio themes books

Strong emphasis on differentiating online and print products

Reporters need to act as producersDifferent content for different channels

260 journalists, 16 work with digital products mostly, the

rest on and off, increasing collaboration with TV4 news,

managing the content flow to different channels, 15 on the

development team, online pool – a steady stream of newspaper journalists work in shifts with

online news, radio news reports, more digital awareness needed

The weekly supplement+online+radio

The core of the digital paper on mobile devices is built automatically from the editorial system. The newspaper content can be enriched with online news alerts, videos,

photo galleries, etc.

Early days of multichannel publishing

In year 1936, people gathered outside of Helsingin Sanomat to listen to the Berlin Olympics on radio.