TOP (socially) Twitter Followers Facebook Fans 43 games 11 games Broadcast windows will start 30 minutes before kickoff. There will also be a 90-minute wrap-up show each night during the tournament. US TV NETWORKS BROADCASTING GAMES* In 2010 during the final match, tweets reaching a high of 3200+ tweets per second and tweets from 172 different countries in 27 different languages setting a record Millions of people around the globe will be tuning in to watch the sporting event of the year, FIFA World Cup 2014, and social channels will provide fans and players a virtual seat at this year's most anticipated event. For advertisers, this is is the largest stage of the year to interact with an engaged audience. Social marketers: here is your guide. 3,063,427 74,493 3,185,231 3,282,285 14,852,597 16,851,328 83,275,945 5,597,441 157,696 141,962 2,441,106 180,957 1,100,211 2,503,990 S p a in G e r m a n y P o rt u g a l B r a z il C o l o m b i a U r g u a y A r g e n t i n a S w i t z e r l a n d It a l y G r e e c e E n g la n d B e lg iu m C h ile U S A N e t h e r l a n d s F r a n c e U k r a i n e R u s s i a M e x i c o C r o a tia Population Facebook 47.3 m 20 m 42.3% 3.4 m 2m 58.5% 41 m 24 m 58% 8 m 3.4 m 42.5% 56 m 28 m 34.2% 11.14 m 5.6 m 50% 17.5 m 10.6 m 60.6% 313.9 m 180 m 42.3% 16.4 m 9 m 54.9% 45.6 m 3.2m 7% 143.5 m 8.6 m 6% 120.8 m 54 m 44.7% 4.3m 1.8m 41.9% 65.7 m 30 m 65.7% 60.9 m 26 m 42.7.3% 11.3 m 4.6 m 40.7% 50% 81.9 m 28 m 10.53 m 5.2 m 49.4% 198.7. 3 m 92 m 46.3% 47.7 m 22 m 46.1% OF POPULATION ON FACEBOOK 19.9 million Wayne Rooney 20 million 8.8 million Followers Likes Neymar Júnior 10.8 million 23.3million Followers Likes Cristiano Ronaldo 84 million 26.6 million Followers Likes Andres Iniesta 8.7 million Followers Likes Robin van Persie 5.1 million 9.2 million Followers Likes Mesut Ozil 19.8 million 5.83 million Followers Likes Xabi Alonso 7.29 million Followers Gerard Piqué 15 million 3.23 million Followers Likes Lionel Messi 1.1 million 57.8 million Followers Likes Mario Balotelli 7.1 million 2.19 million Followers Likes 21 M 29 M 50 M Total Fans Female Male SOCCER fans on 684,819 1,358,300 Germany 467,00 2,759,592 Spain 587,693 1,355,075 Brazil 1,416,983 Japan 487,257 1,426,342 Mexico 6,341,225 1,489,970 2,300,854 TOP 6 (socially) #WorldCup #Brazil2014 #Brasil2014 #FIFA #WorldCup2014 #WorldCup14 #WC2014 #FIFAWorldCup #WorldsCup #WorldCupBrazil TOP 10 RELATED HASHTAGS SHIFT.com USA *Source: espnmediazone.com and abcnews.com Facebook: facebook.com/shiftplatform Twitter: @SHIFTplatform *Count as of June 9, 2014 *Count as of June 9, 2014 *Count as of June 9, 2014 *Source: https://blog.twitter.com *Source: Google & Facebook, May 2014 *Source: Twitter, May 2014 * * * * *