MEDIA KIT 20 17 www.technologyevaluation.com Your access to world-class software evaluation resources and audiences
MEDIA KIT2017 www.technologyevaluation.com
Your access to world-class software evaluation resources and audiences
Page 2 | 2017 Media Kit | Technology Evaluation Centers
Every day, a global audience of technology and business decision makers relies on our websites and
newsletters for enterprise software-related information, resources, and best practices. Being part of the
TEC network puts you in front of one of the largest communities of software buyers in the industry.
The TEC Network Global Reach = 40 million
Breakdown by Major Region
North America32%
Asia26%
Middle East6%
Europe12%
Africa11%
Oceania2%
Latin America11%
The TEC Network
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31% IT Management or Professional19% Corporate or IT Executive16% Professional15% Corporate Management 11% Corporate Non-management8% Other
Manufacturing Finance & BankingWholesale and
Retail TradeTelecommunications Health Care
Professional Services Food & Beverage Hospitality Transportation Education
18%
15%
13%
27%
45% Less than 250 Employees15% 251–500 Employees13% 501–1,000 Employees11% 1,001–5,000 Employees16% Over 5,000 Employees
31%
19%16%
15%
11%8%
45%
15%
13%
11%
16%
Breakdown by Job Position
Top Industries
Breakdown by Number of Employees
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TEC works with more than 50 media partner sites to generate traffic from target market segments and
verticals. We are proud to work with media partners such as:
Media Partners
RIT FOR MANUFACTURING EXECUTIVES
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Offer TEC’s world-leading enterprise software evaluation and selection tools and resources free of charge
to your audience.
A TEC co-branded software evaluation center provides your users with access to our powerful, impartial
software selection decision-making platform, a range of valuable resources including request for proposal
(RFP) templates, and an extensive research library.
Software Evaluation Resource Center Program for Media Partners
TEC’s Software Evaluation Resource Center
A TEC software evaluation center gives your audience access to TEC’s industry-leading suite of software evaluation resources, including:
TEC’s extensive research library: This includes a multitude of enterprise software research, e.g., buyer’s guides, analyst reports, market landscape reports, certification reports, and articles, for different software categories, including ERP, BI and data management, CRM, HCM, SCM, and others.
TEC Advisor: Our online decision support application allows organizations to evaluate and select enterprise software using data collected from vendors and validated by our impartial in-house professional software analysts.
RFP Templates and Software Comparison Reports: These useful tools are built on industry-standard criteria covering all the features and functions of a given category of enterprise software. Sample templates and comparison reports are provided free of charge, with an option to purchase the full version.
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The TEC network reaches an audience far beyond a single organization, and can act as a channel for
actionable marketing promotion and leads capture.
Why Advertise with TEC?
TEC can put together advertising and content syndications programs for you to:
educate prospects about your company’s new initiative
augment the reach of your marketing initiatives
gather demographic, industry, and geographic data on your prospects
create or increase brand awareness
position your company as an industry leader
drive traffic to your website, landing pages, or events
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Promote your white papers, eBooks, webinars, case studies, live events, and more to the TEC network of
information technology (IT) decision makers hungry for the latest information about enterprise software
solutions. Meet your marketing objectives with TEC multi-touch programs.
Advertising, Surveys, and Content Syndication Programs
More than 80% of our global audience actively researches, evaluates, or purchases enterprise software
Market Survey Program
Gain key insight into your target market’s pain points through a market survey program.
• Using your targets and filters, TEC will run a survey (typically 4-6 questions) to extract your target market’s key pain points.
• Using the survey results, TEC can produce an asset, such as an infographic or market report, and distribute it to your prospects directly, or through the TEC network.
Content Syndication Program
Through a content syndication program, TEC can provide you with high-quality reader proles of prospects who have expressed a genuine interest in your company and its products.
High-quality reader profiles include information such as:
• contact details: name, telephone number, and email address;
• job role;• company size;• geographic region; and• industry.
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Advertising, Surveys, and Content Syndication Programs (cont’d)
One of the largest online research libraries
Target the right opportunities for you
Email Campaigns
Get on the radar of active IT decision makers with an optimized email campaign.
• Segment your target audience according to geographic region, company size, job role, and other criteria.
• Decide when and how often to send your message.
• Leverage our e-marketing specialists to help you craft your email message, and analyze campaign results to assess your competitive position and identify promising new markets.
Banner Advertising
Promote your live events, products, and services to TEC’s audience. Display your banner ad on TEC’s websites and in our newsletters.
For rates and specifications, please contact your vendor relations representative.
For pricing and other information on these
programs, please contact your TEC vendor
relations representative.
Page 9 | 2017 Media Kit | Technology Evaluation Centers
About Technology Evaluation Centers (TEC)
Technology Evaluation Centers (TEC) is the world’s leading provider of software selection resources,
services, and research materials, helping organizations evaluate and select the best enterprise software
for their needs. With its advanced decision-making process and software selection experts, TEC reduces
the time, cost, and risk associated with enterprise software selection.
Over 3.5 million subscribers leverage TEC’s extensive research and detailed information on more than
1,000 leading software solutions across all major application areas. TEC is recognized as an industry-
leading software selection advisory firm offering resources and services both online and onsite. For more
information, please visit www.technologyevaluation.com.
Contact UsContact TEC today to learn how we can support your next marketing
campaign, and help you generate new business.
Corporate Headquarters
Technology Evaluation Centers, 740 St. Maurice, Suite 400,
Montreal, QC H3C 1L5, Canada
Phone: +1 514-954-3665 | Toll-free: 1-800-496-1303 (North America)
Fax: +1 514-954-9739
Email: [email protected]
www.technologyevaluation.com
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Disclaimer
Notwithstanding the preceding, TEC remains the sole provider, editor, and publisher of any
information made available through its infomediary platform and services—including advertising
content, audience, and frequency determination that are part of TEC’s infomediary toolbox. Hence,
TEC reserves the right without prior notice to alter and use, for its own convenience and at its own
discretion, such information and its context of use.
All data in this document is current as of May 2017.