Workshop Web 2.0 and New Media - a user’s guide
May 17, 2015
Damien Mulley's presentation at the Arts Council New Media, New Audience? seminar
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Transcript
Online Marketing in the Digital Age
November 25th 2008
Dublin Castle
Damien Mulley
Damien Mulley
Blogger
Damien Mulley
BloggerOrganiser of Irish Blog Awards, Irish Web Awards
Damien Mulley
BloggerOrganiser of Irish Blog Awards, Irish Web AwardsOwns: Mulley Communications
Damien Mulley
BloggerOrganiser of Irish Blog Awards, Irish Web AwardsOwns: Mulley CommunicationsAdd me on LinkedIn and Facebook!
Today we're going to talk about Online Marketing
The digital age? Today and tomorrow
Covering:
Blogs
BlogsSocial Networks
BlogsSocial Networks"Social" Bookmarking
BlogsSocial Networks"Social" Bookmarking and 100s more
But first, Exercise 1
If the news is that important…
If the news is that important… it will come to me
If your product is that important… it will come to me
Scared?
No relaxing!
The Old Web
Another fine mess
The Web 2.0?
For all the talk of Web 2.0 it doesn't have a very concise definition
Web 2.0
Web 1.0 was all about connecting people to the internet.
Web 2.0 was all about connecting people with each other.
Connecting / Conversing(that word again)
Connecting(that word again)
The more connections you have…
Connecting(that word again)
The more connections you have…
Even weak connections … they take root
Connecting(that word again)
The more connections you have…
Even weak connections … they take root
Familiar strangers
Connecting(that word again)
The more connections you have…
Even weak connections … they take root
Familiar strangers
Blogs, LinkedIn, Facebook, Boards.ie
Conversing
Blogs are good?
Blogs are good?
1. Search engine audiences
Blogs are good?
1. Search engine audiences2. Getting recognition as an expert
Blogs are good?
1. Search engine audiences2. Getting recognition as an expert3. Improves your message
Blogs are good?
1. Search engine audiences2. Getting recognition as an expert3. Improves your message4. Free R+D
Blogs are good?
1. Search engine audiences2. Getting recognition as an expert3. Improves your message4. Free R+D5. Feedback on your space which you can guide
Social Networks
Social Networks
1 Million Irish on Bebo
Social Networks
1 Million Irish on Bebo300k on Facebook
Social Networks
1 Million Irish on Bebo300k on FacebookAlso on mySpace and other clones
Social Networks
1 Million Irish on Bebo300k on FacebookAlso on mySpace and other clonesLinkedIn.com for Business
Social Networks
For Bebo: Create a Profile
Social Networks
For Facebook: Create a Page, Group, Ads
Social Networks
For LinkedIn: Create a Profile, Group, use Linkedin Answers for business help, run targeted ads
Social Networks
Use your address book!
Social Bookmarking
Social Bookmarking
Delicious, Digg, Stumbleupon, Reddit
Social Bookmarking
Delicious, Digg, Stumbleupon, Reddit
Adding Social Bookmark buttons to your blog posts and pages allow people to easily share their bookmarks. Instead of 1 person reading your page and that’s it, if they bookmark it now 30 or 100 or 1000 people might see the page.
YouTube et al1/10th of online traffic – YouTube
YouTube et al1/10th of online traffic – YouTube
Sound and vision – full media
YouTube et al1/10th of online traffic – YouTube
Sound and vision – full media
Cowen’s Downfall
YouTube et al1/10th of online traffic – YouTube
Sound and vision – full media
Cowen’s Downfall
Will It Blend?
YouTube et al1/10th of online traffic – YouTube
Sound and vision – full media
Cowen’s Downfall
Will It Blend?
Dell / Sophos / Educate Customers
Other fun things:
Other fun things:Twitter
Other fun things:QIK
Other fun things:Friendfeed
Other fun things:Still being invented, watch the herd
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