Workshop The Family - Automate Your Startup

AUTOMATEYOUR STARTUP

Hello, I’m Julien

WWW.GROWTHHACKER.TV

PROMO CODE 1 MONTH FREE: JULIEN

THE WORKSHOP PLAN

#1. Automate in a snap repetitive tasks by using platforms like Zapier, IFTTT or Buffer.

#2. How to find and automate engines that can bring growth to your startup.

GLOSSARY

OPN: Other people networks. (instagram, yelp, linkedin, twitter, github…)

GROWTH HACKING: Another word for marketing. Growth hackers are just moving a little closer to the science and hack things.

PART 1SPOT AND AUTOMATE THE

REPETITIVE TASKS

ADOPT THEAUTOMATION ATTITUDE

✓ Run processes faster and more precisely.

✓ Accept that you will lose time on the short run to save time on the long run.

✓ Test and measure your results manually as much as possible before building complex automation scripts.

DO I NEED TO BE ACODING EXPERT?

3 COOL THINGS TO AUTOMATE YOUR WORKFLOW

#1 - Build a Twitter listfrom a hashtag with IFTTT

#2 - Tweet when your server is having problems with Zapier

#3 - Share across multiple channels with Buffer

PART 2HOW TO FIND AND AUTOMATE

A GROWTH ENGINE

FOR DEVELOPERS

Firefox/Chrome extension to automate your browser.(has its own language but you can use JavaScript)

Headless WebKit scriptable with a JavaScript API.Additional libraries: CasperJS et SpookyJS.

HOW TO SPOTA GROWTH ENGINE?

FAMOUS EXAMPLESTHAT USED THIS PATTERN

EXAMPLE #1 - AIRBNBCROSS-POSTING ON CRAIGSLIST

DRIVING

Add a link “Contact me here” that

redirects to Airbnb.

INTERACTING

Ask Airbnb users to cross-post their

listing to Craigslist.

TARGETING

Craigslist users trying to find a place to sleep.

EXAMPLE #2 - PAYPALGROWING ON THE BACK OF EBAY

DRIVING

Provide a link in the message that

explains how to setup Paypal.

INTERACTING

Impersonate a customer trying to buy with Paypal. (send message)

TARGETING

Every seller on eBay who does not provide Paypal yet.

DARK!?

LET’S EXPERIMENTUSING THIS PATTERN

DEMONSTRATION #1 - LINKEDINA GOLDMINE OF INFORMATION

WE ARE A COMPANY SELLING TOOLS TO SIMPLIFY THE DAILY LIVES OF

MARKETERS.

INTERACTING

Create a bot/macro that will visit each

marketer’s Linkedin profile.

TARGETING

Marketers who might be interested

by what you are doing.

DRIVING

Banner, profession, summary,

experience (with picture).

EXEMPLE #2 - GITHUBAN OPN FOR DEVELOPERS

WE ARE A COMPANY THAT BUILD AND SELL WORDPRESS PLUGINS FOR

DEVELOPERS.

DRIVING

Send them an email explaining why your plugins

will save their time.

INTERACTING

Retrieve the email address and

website on their Github profile.

TARGETING

Every user who starred the WP repository on

GitHub.

WATCH THE WORLDTHROUGH AN

AUTOMATION LENS✓ Always ask yourself if what you’re doing can be

automated (to benefit from it on the long run).

✓ Each startup is unique. Use the OPNs and your imagination. (OPN: other people networks)

RESOURCES TO CONSULTON A WEEKLY BASIS

✓ GrowthHackers.com & GrowthHacker.TV

✓ Scraping.pro

✓ Hackisition.com & Gentlenode.com

BUILD YOUR FIRSTWEBBOTS WITH PHP/CURL

Webbots, Spiders, and Screen Scrapers: A Guide to Developing Internet Agents with PHP/CURL

By Michael Schrenk

CHEATSHEETS I’VE MADE

Bit.ly/phantom-cheatsheet

Bit.ly/imacros-cheatsheet

GITHUB REPOSITORY

Bit.ly/github-automation

YOU CAN REACH ME AT

[email protected]

@LECOUPA

THANK YOUQUESTIONS?