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Workshop basics social media sq consult barcelona 12 04-2011
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Welcome toSocial Media Crash Course
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Welcome toSocial Media Crash Course
“Faith is taking the first step even when
you don't see the whole staircase.”
Martin Luther King, Jr.donderdag 14 april 2011
Mobiele telefoons moeten aan zijn! (geluid wel uit alsjeblieft)Phones in the air!
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Oliver de Leeuw Salmaan Sana&
@odeleeuw @salmaansana
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Get to know each other
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Get to know each other
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Today’s social media
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nameshapers
best buy
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5 Steps
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Confusion
Concerns
Confusion
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CreateCreate
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Customise
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• `
Communicate
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Control
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Confusion
Create
Customise
Concerns
5 Steps
Control
Communicate
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Confusion
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Confusion
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150,000,000
Confusion
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750,000donderdag 14 april 2011
follow your interests
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News
Deals & offers(Re)use & spread information
Contact anybody
Not falling behind...
Famous people
Why would you?
Business opportunities
Personal insights
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volunteer?
Create
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my !rst tweet...
Communicate
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Did you know?link
RT retweet
#hashtag
@mention
Communicate
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Communicate
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Shout it out!
• tweet
• tweep
• follower
• timeline
•URL.short
• # (hashtag)
•@mention
•DM
Communicate
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Good idea Communicate
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Control
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!"#$#%$&'()%$#")*$$
+,-").(/",!!
!"#$#%$&'()%$0%)&",(1$
+,-").(/",$$
Confusion
Searchable Transparent
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ConfusionInspiration
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ConfusionInspiration
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Control
UpdatesGroups & communitiesApplications
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Communicate
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Getting updates- follow/unfollow users in “my feed”- see all updates in “company feed”- send replies and DM’s
Sending updates- generic updates- mentioning/replying colleagues- direct messages
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Confusion
share
status updates
interesting links
direct messages
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asking questions
sharing knowledge
Communicate
sharing knowledge
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professional
filters
tags
Communicate
personal
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Communicate
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Communicate
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Control
Tags (“Topics”)Email notificationsSMS notifications
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Tags/Topics Control
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ControlTags/Topics
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ControlNotifications
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ControlNotifications
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Peter de Visser, Account Director Marketing Solutions, LinkedIn Netherlands
“Every second a newprofile is created”
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Create
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Possibilities
SkillsGroupsSlideShareInMaps
Privacy
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5 Privacy settings
Member Feed VisibilityMy member feed is visible to…
My Connections
Public Profile
Connections BrowseYour connections are allowed to view your connections list.
Profile ViewsControl what (if anything) is shown to LinkedIn users whose profile you have viewed.
Profile and Status UpdatesControl whether your connections are notified when you update your status or make significant changes to your profile and whether those changes appear on your company’s profile.
Customize
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Skills Customize
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Communicate
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CommunicateSlideshare
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Control
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Today Control
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1x compliment
1x improve
1x steal shamelessly
Check out 1 person
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Qwiki Facebookhttp://www.qwiki.com/q/#!/
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Customize profile
Understand notifications
Create friends list
Customize
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Event
Group
Fanpage
Communicate
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Event page Create
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Event page Communicate
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Communicate
CreateGroup Page
Fan Page
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Group page Create
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Fan page Create
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Oliver de Leeuw Salmaan Sana
Connect with us
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