Workplace Partnership for Life (WPFL) Hospital Campaign AOPO Hospital Development Council Thursday, December 15, 2011 Mary Ganikos, Ph.D. Chief, Education Branch HRSA, Division of Transplantation
Dec 24, 2015
Workplace Partnership for Life (WPFL)Hospital Campaign
AOPO
Hospital Development Council
Thursday, December 15, 2011
Mary Ganikos, Ph.D.Chief, Education BranchHRSA, Division of Transplantation
Division of Transplantation (DoT) Health Resources and Services Administration (HRSA)U.S. Department of Health and Human Services (HHS)
• Organ Donation and Transplantation Program• National Marrow/Blood Stem Cell/Cord Blood Donor
Program
WPFL Hospital Campaign
• A dynamic collaboration of:
– Donation Community: Hospital development and public relations staff at organ, eye, and tissue donation organizations
– Hospitals: Public relations and other staff in the nation’s hospitals
• Modeled after LOPA/LHA, Michigan, and others
Since June …
• The campaign was launched – June 29• National Partners were recruited (8) • The Leadership Team (LT) was identified and provides
guidance • Calls with National Partners helped identify enrollment,
communication, and recognition strategies • Learning Session (LS) calls began in October
National WPFL Leadership Team 2011–2012• Ken Alexander, Louisiana Hospital
Association
• Sandy Andrada, California Transplant Donor Network
• Tracy Armstrong, Donate Life South Carolina
• Caitlyn Bernabucci, Life Choice Donor Services
• Lauren Fitting, Lifeline of Ohio
• Todd Franzen, Gift of Life Donor Program
• Debbie Gibbs, LifeShare of the Carolinas
• Jennifer Gelman, Living Legacy Foundation of Maryland
• Kirsten Heintz, Louisiana Organ Procurement Agency
• Mark Johnson, LifePoint
• Martha Mallon, Wisconsin Department of Health & Family Services
• Lora Smitherman, Carolina Donor Services
• Jennifer Tislerics, Gift of Life Michigan
• Diana Westbrook, UNOS
Campaign Resources
• Enrollment Forms
• Tool Kits: (fact sheets, posters, table tents, social media guide, Web banners, “Do Nation”, etc.)
• Learning Series calls (monthly, successes, challenges, best practices, idea-sharing on getting started, etc.)
• Coaching and support
Tool Kits www.organdonor.gov/hospitaltoolkit.asp/
Eight National Partners
• American Hospital Association• American Society of Transplantation• American Society of Transplant Surgeons • Association for Multicultural Affairs in Transplantation• Association of Organ Procurement Organizations• Donation and Transplantation Community of Practice• Donate Life America • Organ Donation and Transplantation Alliance
National Partner Outreach Activities• Posting campaign materials and information on their
websites
• Sending email blasts to their members
• Placing announcements/articles in newsletters
• Posting on Facebook, Twitter, YouTube, RSS feeds
• Sending a message from the organization’s president/CEO
• Messaging in employee email signature blocks
• Webinars
• Presentations at national conferences
• Targeting trade publications (specific providers)
• Copying toolkit onto CD and sending to all organization members
• Disseminating press releases
• Reaching out to state and metropolitan hospital associations The American Hospital Association (AHA) press release.
AOPO
• Portal Library - posting generic tools and resources for use by hospitals (e.g., newsletter articles)
• Webinars
• Information sharing with members • Executive Director Updates
• HRSA toolkit to all members
• Resources on website for healthcare professionals
• Information in Nurses Association’s convention yearbooks
AHA
• Sent CD of HRSA toolkit and letter from AHA president to over 6,000 members, OPOs, and State Hospital Associations, and HR and PR directors and volunteers
• Posted HRSA toolkit on AHA web site• Issued national press release on PR newswire• Encouraging State, regional, and metropolitan
associations to partner with OPOs and DLA affiliates
This just in: AHA’s mailing of 5000 WPFL toolkits prompts president of Arkansas Hospital Association to pledge his full support of this campaign.
AST
• “The AST Desktop: Conversations with the President”
• Twitter Hashtag (#WPFL)• American Scientific Exchange – 12/1-4/2011 –
(posters and postcards provided by HRSA)
ASTS
• Feature the campaign in ASTS news magazine, Chimera, winter 2011 edition
• Use current technology tools– smartphone apps – RSS feeds – E-signature tagline
Learning Series Call Presenters
OPOs/DLA Affiliates
• California Transplant Donor Network• Donate Life South Carolina• Gift of Life Donor Program• Gift of Life Michigan• Kentucky Organ Donor Affiliates• LifePoint South Carolina• LifeSource Upper Midwest Organ
Procurement Organization• Louisiana Organ Procurement
Organization• Nebraska Organ Recovery System
Hospitals
• Beaumont Hospital • Chester-Crozer Health System• Ephraim McDowell Regional Medical
Center• LaFayette General Medical Center• Oschner Medical Center• Palmetto Richland Hospital• Stanford Transplant Center• Terrebonne General Medical Center
LS Call Presenters
State Hospital Associations
• Louisiana Hospital Association
• Michigan Health and Hospital Association
• Minnesota Hospital Association
• Nebraska Hospital Association
• South Carolina Hospital Association
Upcoming Learning Series Calls
• December 15, 2011 – 2:00-3:00 p.m. ET
Call-in Number: 888.989.4618//Workplace
Akoyaonline.com/WPFL (recordings of previous calls)
National Partner Action Plans
– Association for Multicultural Affairs in Transplantation (AMAT)
– Donate Life America
– Donation and Transplantation Community of Practice
– Organ Donation and Transplantation Alliance
Discussion on Tracking and Campaign Mechanics
• January, 2012 (TBD)
AMAT will lead a discussion on multicultural affairs in the donation community.
Would you like to present on a future Learning Series call? Let us know!
Campaign Milestones
• Increase U.S. donor designations by 300,000 by April 30, 2012
• Audience outreach opportunity*
– 2,900 registered U.S. hospitals
– 7.9 million employees
*Source: American Hospital Association
Questions?
• What additional support or information can HRSA offer to help your OPO/DLA implement a successful local Hospital Campaign?
For More Information…
• Mary Ganikos: [email protected]
• Joy Demas: [email protected]
• RaMeicha Cooks: [email protected]
• Shelly Morningstar: [email protected]
• Ann Pfeifer: [email protected]
Thank you!