Working Together to Cultivate Green Infrastructure Programs · 2016-07-14 · Working Together to Cultivate Green Infrastructure Programs Cheryl Goar, Executive Director Arizona Nursery

Working Together to Cultivate Green Infrastructure Programs

Cheryl Goar, Executive DirectorArizona Nursery Association

March 9, 2011

Container GrownTree Guide

Plant Something Campaign

SHADE EducationalConference

Plant-Something.org

Target Audience: External

Primary•Single-Family Homeowners

Secondary•Home Owners Associations (HOAs)•Cities, municipalities, ADOT, Parks & Rec.•Community Organizations

Unique Buying Proposition

...exterior design brings intrinsic long-term value to your family, your home, your neighborhood and the environment that goes beyond monetary worth.

The natural investment that offers guaranteed long-term growth, value and beauty.

Grow a richer world.

Creative, outdoorsy, thoughtful, nurturing, visionary, optimistic, fun, energetic, sustainable,

green, family-focused, community-oriented

Position Promise

Personality

Embracing the “New Normal” realities in people’s lives, the “Plant Something” movement is a fun, semi-radical groundswell that motivates all to enrich their private and public environments by encouraging simple, rewarding acts that can grow to a canopy of value and beauty for a richer world.

Our Brand Statement:

• Make better or improve quality

• Make wealthy or richer

• Make an addition (to); join or combine or unite with others; increase the quality, quantity, size or scope of

Our Verb:

Enrich

Print Ads

Print Ads

Website

SHADE Educational Conference

Friday, August 12Renaissance Hotel Glendale

•5 Tracks – 5 Sessions each•Tree & Plant Track•CEU’s Available

Container GrownTree Guide

•Newly Revised•Copies available at our booth•Presentation in our afternoon session

Thank You

www.azna.orgwww.plant-something.org

Cheryl [email protected]