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v “How to deal with Medical Equipment’s entrepreneurial manager, Dr. Sherwood.” (Page 1) -- Need for change in the management / leadership of ME venture: Sherwood and functional managers.
v “What should be done with the Medical Equipment venture?” (Page 1) Need to change ME venture from entrepreneurial to operations culture and systems.
v “You guys are so different. The Corporation doesn’t understand you. You must involve us more in the business.” (Page 1) How can Sherwood and ME build and manage relationships between ME and the rest of the company: e.g., R&D and corporate (strategy and resource allocation)
v “What could have been done better in the case of the Medical Equipment Venture?” “The lessons learned from Medical Equipment were important, as future new ventures were likely to encounter similar problems.” (Page 14) How can the firm build a corporate competency in managing NBD?