Workforce Planning in Retail Supermarkets

20

09

M

eD

ia

k

iT

TOTA

L CO

VER

AG

E • TOTA

L AUDIENCE • TOTAL INFLUENCE

WWW.CHAINSTOREAGE.COM

MAGAZINESChain Store Age

SUPPLEMENTSRetail Technology Quarterly

Green4Retail Monthly

WEBSITESchainstoreage.com

specsshow.comexecutivespecs.com

mainandwallconference.comgreenforretail.com

csaexecutivesummit.comretailcareersnow.com

E-NEWSLETTERSGeneral Industry News

PeopleTalkSiteTalk

TechTalk TuesdayGreenTalk

EVENTSSPECS

Executive SPECSCSA Executive Summit

Green4RetailMain & Wall

Retail Store of the Year

CUSTOM MEDIAIf you don’t have it,

we’ll create it!

4 2 5 p a r k a v e n u e n e w y o r k n y 1 0 0 2 2

Publisher and Group Editorial Director Murray Forseter (212) 756-5257 mforseter@ chainstoreage.com

Associate Publisher National Sales ManagerGary Esposito (212) [email protected]

Editor Marianne Wilson(212) [email protected]

Associate Editor/ Web EditorSamantha Murphy (212) [email protected]

New York425 Park Avenue New York, NY 10022

Associate PublisherNational Sales Manager Gary EspositoTel (212) 756-5118Fax (212) [email protected]

Area ManagerReal Estate Advertising ManagerOnline Sales Manager — East CoastNYC, Long Island, and all Shopping Center Developers and Real Estate CompaniesRisa L. SerinTel (212) 756-5267Fax (212) [email protected]

Chicago444 N. Michigan Ave., Suite 1070 Chicago, IL 60611

Regional Sales Manager— AL, AZ, FL, GA, ID, IL, MN, MS, MT, ND, NM, NV, SD, UT, WY, Western CanadaMichael MorrisseyTel (312) 645-5072Fax (312) [email protected]

Regional Sales Manager— AR, CO, IA, IN, KS, KY, LA, MI, MO, NE, OH, OK, TN, TX, WIDavid A. StewartTel (312) 645-5078Fax (312) [email protected]

Philadelphia2427 Copper Creek Rd.Chester Springs, PA 19425

Eastern Regional Sales Manager— CT, DC, DE, MA, MD, ME, NC, NH, NJ, NY State, PA, RI, SC, VA, VT, WV, Eastern Canada, Puerto Rico, Virgin Islands, Outside U.S.Lise Slaviero GrohTel (610) 458-7655Fax (610) [email protected]

Los Angeles606 N. Larchmont Blvd., Suite 206, Los Angeles, CA 90004

Regional Sales Manager— AK, CA, HI, OR, WAMary FagnanoTel (323) 860-6308Fax (323) [email protected]

Online Sales ManagerAdrine AntonianTel (323) 860-6390Fax (323) 465-4287aantonia@ chainstoreage.com

Online Sales CoordinatorDavid ScolesTel (323) 860-6320 Fax (323) 465-4287 dscoles@ chainstoreage.com

Assistant to the Publisher Rita Ruzalski (212) 756-5268rruzalski@ chainstoreage.com

National Conference DirectorMary Fagnano (323) [email protected]

National Sales Manager—Technology Michael Morrissey (312) [email protected]

Online Sales ManagersWest CoastAdrine Antonian (323) 860-6390 aantonia@ chainstoreage.com

East CoastRisa L. SerinTel (212) 756-5267rserin@ chainstoreage.com

C o n T a C T S

r e g i o n a l S a l e S o f f i C e S

mailto:[email protected]

















2

The retail market is a moving target.

From real estate, store planning and outfitting to technology, management and operations, who decides what’s in and what’s out? Ultimately, it’s not any one person, but the collective judgment of hundreds, even thousands of industry executives — a chain of influence — that determines whether your products or services fit their plans.

Chain Store Age is the strongest link in that chain. Since 1925, retailers have turned to Chain Store Age first for the information they need to make the smartest decisions about capital expenditures.

Today, we’re extending our lead as the #1 source of news, knowledge and networking for professionals in the multi-trillion dollar retail marketplace.* Online, in print and at events, Chain Store Age will build your business and your brands.

Whether the retail market is up or down, the scale is big and the stakes are high. Capital spending on building products, services, technology, systems and support can have a significant impact on a retailer’s bottom line.

Only Chain Store Age connects you to the influencers who control capital expenditures in store planning, technology, management and operations. And not just in one category — every category. Our readers specify and buy your products.

BEHIND EVERY BUYING DECISION,THERE IS A CHAIN OF INFLUENCE

6.8%Warehouse Clubs

Apparel Stores3.0%

Convenience Stores2.8%Department Stores6.6%Discount Store5.1%

Hard Lines Stores12.0%

Drug Stores8.1%E-Commerce2.6%

9.3%International Operations

14.2%Supercenters

19.1%Supermarkets

0.7%Mail Order

1.1%Military Exchanges

0.5%Shoe Stores

Home Centers8.1%

Chain Store Age 2008 Top 100 U.S. Retailers (August 2008)**

$1.7 trillion annual revenues

CHAIN STORE AGET H E N E W S M A G A Z I N E F O R R E T A I L E X E C U T I V E S

®

NOVEMBER 2008 A LEBHAR-FRIEDMAN® PUBLICATIONwww.chainstoreage.com

PERIODICALS

Volum

e 84, Num

ber 11C

HA

IN S

TOR

E AG

EN

OV

EMB

ER2008

TECHNOLOGYLocalized Assortments Key in Rough Economy

p.53

LIGHTINGUnited Supermarkets

Cuts Energy Costsp. 82

REAL ESTATEUrban Development

p. 101

Diane Irvine, CEO and president,Blue Nile

RomancingThe Stone

Jeweler Blue Nile Makes High Performance Retailers Debutp. 29

001_R1_csa_11_08_cover 10/17/08 11:14 AM Page 1

TRILLIONS OF DOLLARS ARE IN PLAY EVERY DAY

**Source: Chain Store Age, Top 100 Retailers, August 2008

*Source: LewisClarkBoone Retail Industry Survey, May 2008

AWARENESS + EDUCATION = LEADS

Some of our most strategic and forward-thinking customers are leading retailers with long global supply chains. Chain Store Age helped us “evangelize” our benefi ts to this audience — lower risk, lower cost, faster time to value and market/retail traction — with a fully integrated program including targeted ads, a custom e-newsletter, advertorials, research analysis and events. As a result of this work, awareness of our company has increased, and we’ve received more qualifi ed leads.

Greg KeferDirector, Corporate MarketingGT Nexus

A CHAIN OF INFLUENCE SUCCESS STORY

THE RETAIL MARKET AT A GLANCE• $4 trillion-plus

annual revenues

• More than 850,000 stores are operated by chain-store companies

• Nearly 8,500 chain- store companies operate fi ve units or more

• In 2009, retailers are expected to invest more than $200 billion in capital development and improvements Including:• buy, install or upgrade

technology systems

• outfi t more than 37,000 stores

• maintain or remodel more than 800,000 older units

• build new distribution systems

• streamline supply chains

REAL ESTATEFastest-Growing Developers,Acquirers and Managers p. 43

RETAIL TECHNOLOGY QUARTERLYFocus on Supermarket Technology p. 127

SPECS/2008Wrap-Up Coverage p. 165

REAL ESTATEFastest-Growing Developers,Acquirers and Managers p. 43

RETAIL TECHNOLOGY QUARTERLYFocus on Supermarket Technology p. 127

SPECS/2008Wrap-Up Coverage p. 165


PERIODICALS

Volu

me 84,N

um

ber 5

CH

AIN

STO

RE

AG

EM

AY

2008

®

MAY 2008 www.chainstoreage.com A LEBHAR-FRIEDMAN® PUBLICATION

REINVENTING SHOPKOChairman/CEO Michael MacDonald Talks Strategy p. 156

ICSC and FMI

CONVENTIONS ISSUE

CSA_may_p1_cover 4/16/08 2:07 PM Page 1

MAY 2008 www.chainstoreage.com A

HOPKOChairman/CEO Michael MacDonald Talks Strategy p. 156

EINVENTING SHOPKOChairman/CEO Michael MacDonald Talks Strategy p. 156

EINVENTINGChairman/CEO Michael MacDonald Talks Strategy p. 156

As seen in Chain Store Age

44


EDITORIAL THAT’S RELEVANT, ENTERPRISING AND TRUSTED


RECEIVED MOST USEFUL PRIMARY PUBLICATION

READ REGULARLY

78%

26% 26%

33%

26%

19%15% 15%

14%14% 14% 14%

4% 4%2% 2%

4%4%6%

11%

6%4%4%

0%

10% 10%11%

15%

8%6%

13% 14% 14%

24%22%

2%5% 5%5% 5%

8%

15%

2% 2% 2%

53% 54%

65%

Chain Store Age delivers the total audience — more infl uencers, more ways, more often than any competitor.


®

OCTOBER 2008www.chainstoreage.com

A LEBHAR-FRIEDMAN® PUBLICATION

PERIODICALS

Volum

e 84, Num

ber 10C

HA

IN S

TOR

E AG

EO

CTO

BER

2008

RETAIL TECHNOLOGY QUARTERLYFocus on WorkforceManagementp. 45

SIGNAGEWal-Mart’s New Digital Networkp. 70

REAL ESTATE SUPPLEMENTMixed-Use Centersp. 87

Rear Admiral Robert J. Bianchi,Commander,Navy Exchange Service Command

CSA_oct_p1_cover 9/15/08 2:42 PM Page 1

more infl uencers, more ways, more often than any competitor.

Wal-Mart’s New Digital Network

Our network of websites, print publications, e-newsletters and events connects you with every level of the retail marketplace:

• Market professionals who want to know

• Industry stakeholders who need to know

• Business executives who have to know.

What that means to you is more opportunities to attract and hold the attention of your customers and prospects, wherever and whenever they’re ready to make a capital investment.

TOTAL COVERAGE. TOTAL AUDIENCE.

READERSHIP STUDY (MAY 2008)*

From the corner offi ce to every corner of the store, original, premium content makes Chain Store Age the fi rst choice

for news, insight and analysis of the industry.* A spring 2008 survey of retail headquarters executives (industry-wide, not just

our subscribers!), named Chain Store Age the most read, most useful, most important magazine in the business.

78%

CHAIN STORE AGE

RomancingThe Stone

53%

CHAIN STORE AGE

VISIONSOF THE FUTURE

54%

CHAIN STORE AGE

65%

CHAIN STORE AGE

25The

Most InfluentialPeople in

Retailing

Most InfluentialPeople in

Retailing

Women's Wear Daily

Visual Merchandising and Store Display

STORES

Shopping Centers Today

Shopping Center Business

RIS News

Retail Traffic

Retail Construction Magazine

Internet Retailer

Intergrated Solutions for Retailers

Design & Display Ideas

Chain Store Age


CHAIN STORE AGEREADERS TAKE ACTION:• 69% visited a Web site

• 67% contacted supplier for a meeting

• 67% referred ad or article to a colleague

• 46% used an idea found in an ad or article

• 36% saved the ad or article for reference

• 24% recommended the purchase of a product or service

• 22% visited supplier at the next trade show

In all, 71% of readers took

action based on an ad or article in

Chain Store Age!*

KEY: Westwood has been an advertiser in Chain Store Age for many years. Early on, we learned that CSA was the trade publication most read by our key target audience – retail construction decision-makers. Since our construction services are primarily retail-focused, communicating our message through the “industry standard” for retail was and, still is, the correct means for us. CSA offers large distribution and is highly targeted making it an effi cient buy for us.

CSA is very fl exible and accommodating to our various advertising needs which helps us to consistently reach and exceed our communication goals. CSA will continue to be the cornerstone of our advertising activity.

Robert D. BendaChairman and Chief Executive Offi cerWestwood Contractors, Inc.

FIRST CHOICE FOR REACHING DECISION-MAKERS


Chairman and Chief Executive Offi cer

And, if you have yet to use our services, feel free to dowhat the top retailers in the country do—call Westwood.

25 years is just the start!

Most important, we would like to thank our retail partners, both past and present, for their business, support, loyalty, and trust. We are here because of you.

Over the past 25 years, we have tried to build our company, product, and reputation through: quality,

integrity, stewardship, innovation and loyalty. To us, these principles represent The Westwood Way! of

doing business. Going forward, with the continued partnership of great retailers, we plan to build upon our

current silver anniversary accomplishments:

and in every state in between

project management software, McGraw-Hill bidding service and live web cams)

Westwood_CSA4pgFINAL508.indd 4

4/8/08 10:59:57 AM

freestanding retailers in the pharmacy industry and other large-box retailers, and premier department stores as well as our presence in restaurant and hospitality. And while we don’t disclose specific financial data, we were recently ranked by the Fort Worth Business Press as one of the Top 100 privately owned companies in Tarrant County (Fort Worth area).

CSA: How does being a retail general contractor differ from catering to other industries?

RB: The biggest difference between a contractor who focuses successfully on retail construction and other general contractors is probably the ability to creatively overcome challenges to meeting contract completion dates. In retailing, the store opening date is sacred. Therefore, regardless of lease execution delays, permit issuance delays, weather delays, or many other factors beyond the control of retail contractors, we are expected to make that date. Companies who consistently find ways to do that are the ones who receive repeat business.

In addition, those of us who work nationally have developed resources and systems to export our project management services across the country, something that most general contractors outside of retail are not comfortable with.

CSA: How has prior retail experience impacted your ability to partner with current retail clients?

RB: For the first 17 years of my career, I worked in a variety of merchandising, operations and executive positions with national retailers. This experience gave me a keen understanding of what comprises an effective contractor from a retailer’s perspective

and the business reasons behind that perspective. I think it helps when you understand that store completion dates are sacrosanct for specific business reasons, not because the client is simply demanding. It helps to understand that finish quality and execution are important because the built space is part of the client’s brand image, not because the client’s owner rep is having a bad day.

CSA: Which retailers have impressed you the most over the years?

RB: The reason that I enjoy our role in retailing is that we get to constantly see creative new ideas put into action through our clients and other emerging retailers.

We have really been impressed recently with the leadership of clients like REI and Wal-Mart, who are pursuing corporate initiatives to integrate green thinking into their culture. We believe that this emerging trend of retail market leaders committing to green initiatives as a corporate commitment of social responsibility will significantly accelerate acceptance of these standards throughout the industry.

CSA: From a general contractor’s standpoint, what do you see as today’s most cutting-edge technologies?

RB: Wireless technology has had a significant impact on our industry, facilitating connectivity with our field staff.

Moving forward, one of the biggest opportunities for increased productivity and quality improvements will result from the integration of project collaboration applications more fully into the creation of the built environment. Most of us have transferred existing processes into collaborative web-based project management systems but the real benefits will come when users develop new processes that are made possible by these tools. The time and cost of the traditional model—where an owner rep spends a lot time on a plane personally visiting projects—can be used in different ways.

CSA: What do you think retailers and general contractors can do to become better partners?

RB: Our job is to execute as directed by our client. I would say, however, that I am a strong advocate for developing collaborative vendor relationships with the design and construction team. Involving all parties early in the process and sharing the objectives of the organization makes it possible for vendors to make informed decisions based on a contextual understanding of the mission.

CSA: Where do you think retail is headed?

RB: At least in America, I believe that shopping is much more than the process of obtaining goods or services. It is entertainment, therapy, socialization, adventure … an important part of our life experience. Retailers will continue to invent new ways to provide inviting experiences for consumers as they purchase goods and services which result in a profit for the retailer. This creativity goes beyond the retailers themselves to the developers who provide the platform for

CONTINUED FROM PREVIOUS PAGE

Westwood used live webcams on-site during the construction of the bebe flagship store on Rodeo Drive.

Westwood_CSA4pgFINAL508.indd 2 4/8/08 10:59:53 AM

Over the past 25 years, we have tried to build our company, product, and reputation through: quality, The Westwood Way! The Westwood Way!




And, if you have yet to use our services, feel free to do

And, if you have yet to use our services, feel free to dowhat the top retailers in the country do—call Westwood.

what the top retailers in the country do—call Westwood.25 years is just the start!25 years is just the start!

Most important, we would like to thank our retail partners, both past

Most important, we would like to thank our retail partners, both past and present, for their business, support, loyalty, and trust.

and present, for their business, support, loyalty, and trust. We are here because of you. We are here because of you.



integrity, stewardship, innovation and loyalty. To us, these principles represent



integrity, stewardship, innovation and loyalty. To us, these principles represent The Westwood Way! The Westwood Way!



current silver anniversary accomplishments:

and in every state in between



Over the past 25 years, we have tried to build our company, product, and reputation through: quality, The Westwood Way! The Westwood Way!



their stores. Just as lifestyle centers have earned a place alongside the regional malls developed in the ‘60s, ‘70s and ‘80s, new venues for retailing will emerge to address the lifestyle preferences of tomorrow.

CSA: Where do you see Westwood going in the next 25 years?

RB: When I first came to Westwood, the goal was to feed my family and the other families that count on Westwood for a living. You don’t sit back and daydream about the day you reach the 25th anniversary of the organization but—given the statistics of small business formations and failures—25 years is a milestone we’re extremely proud of on behalf of the entire Westwood team.

My aspiration for the company is that it will continue to grow and evolve after my presence is no longer felt. I have a great executive team in place that is now primarily responsible for the day-to-day business. I would hope that it carries on the tradition of being active members of our industry—leaders in trying to make it a little bit better place—so that Westwood continues to be seen as a significant player in the industry and a company that can be counted on to do the right thing.■

Trust is a crucial component of any retail relationship. It becomes critical when millions of dollars—and store openings—are on the line. Formed in 1990, the Retail Contractors Association (RCA) helps guide retailers to a membership committed to a strict code of ethics and educated on client expectations.

According to Westwood president Robert Benda, whose second term as RCA president ended in 2006, the founding members felt that some of the practices of construction companies pursuing retailers were injurious to the reputation of the industry.

Based in Alexandria, Va., RCA’s initial focus was on educating retailers about practices that put them at risk while educating contractors about legal compliance and retailer

expectations. Today, RCA is a 79-member organization with a stated mission to promote professionalism and integrity in retail construction through industry leadership in education, information exchange and job site safety.

As part of its mission, RCA helps underwrite scholarships to schools of construction and continuing education programs for member companies’ fi eld superintendents and project managers. One of the most valuable services RCA provides retailers is a group of contractors committed to the organization’s ethics and offering documented fi nancial credibility.

“Bringing as many people in our industry into compliance with accepted principles and practices makes it a better place for all of us to make a living,” Benda explained.

Members are not excluded based on prior activities but are expected to maintain the RCA code of ethics upon joining the organization.

“A number of owners use membership in the RCA as a key criteria in selecting contractors and I would say that most companies use it as a supplement,” Benda added. “When I was serving as president, I was frequently called by someone who needed to increase their capacity of contractors, and was specifi cally looking for our list of members.”

Today, that list—and the principles RCA members uphold—is easily accessible on www.retailcontractors.org. ■on www.retailcontractors.org.

RCA Equals Integrity

Westwood headquarters in Fort Worth, Texas.

Westwood_CSA4pgFINAL508.indd 3 4/8/08 10:59:55 AM

financial data, we were recently ranked by the Fort Worth Business Press as one of the Top 100 privately owned companies in Tarrant Press as one of the Top 100 privately owned companies in Tarrant PressCounty (Fort Worth area).

CSA: How does being a retail general contractor differ from catering to other industries?

RB: The biggest difference between a contractor who focuses successfully on retail construction and other general contractors is probably the ability to creatively overcome challenges to meeting contract completion dates. In retailing, the store opening date is sacred. Therefore, regardless of lease execution delays, permit issuance delays, weather delays, or many other factors beyond the control of retail contractors, we are expected to make that date. Companies who consistently find ways to do that are the ones who receive repeat business.

In addition, those of us who work nationally have developed resources and systems to export our project management services across the country, something that most general contractors outside of retail are not comfortable with.

CSA: How has prior retail experience impacted your ability to partner with current retail clients?

RB: For the first 17 years of my career, I worked in a variety of merchandising, operations and executive positions with national retailers. This experience gave me a keen understanding of what comprises an effective contractor from a retailer’s perspective

image, not because the client’s owner rep is having a bad day.

CSA: Which retailers have impressed you the most over the years?

RB: The reason that I enjoy our role in retailing is that we get to constantly see creative new ideas put into action through our clients and other emerging retailers.

We have really been impressed recently with the leadership of clients like REI and Wal-Mart, who are pursuing corporate initiatives to integrate green thinking into their culture. We believe that this emerging trend of retail market leaders committing to green initiatives as a corporate commitment of social responsibility will significantly accelerate acceptance of these standards throughout the industry.

CSA: From a general contractor’s standpoint, what do you see as today’s most cutting-edge technologies?

RB: Wireless technology has had a significant impact on our industry, facilitating connectivity with our field staff.

Moving forward, one of the biggest opportunities for increased productivity and quality improvements will result from the integration of project collaboration applications more fully into the creation of the built environment. Most of us have transferred existing processes into collaborative web-based project management systems but the real benefits will come when users develop new processes that are made possible by these tools. The time and cost of the traditional model—where an owner rep spends a lot time on a plane personally visiting projects—can be used in different ways.

CSA: What do you think retailers and general contractors can do to become better partners?

RB: Our job is to execute as directed by our client. I would say, however, that I am a strong advocate for developing collaborative vendor relationships with the design and construction team. Involving all parties early in the process and sharing the objectives of the organization makes it possible for vendors to make informed decisions based on a contextual understanding of the mission.

CSA: Where do you think retail is headed?

RB: At least in America, I believe that shopping is much more than the process of obtaining goods or services. It is entertainment, therapy, socialization, adventure … an important part of our life experience. Retailers will continue to invent new ways to provide inviting experiences for consumers as they purchase goods and services which result in a profit for the retailer. This creativity goes beyond the retailers themselves to the developers who provide the platform for

Westwood used live webcams on-site during the construction of the bebe flagship store on Rodeo Drive.

CSA and Robert Benda, chairman and chief executive of Westwood Contractors, pay

tribute to the company’s silver anniversary with a look at the past, present and

future of retail general contracting.

Building on Trends

CSA: First of all, congratulations

on Westwood’s 25th anniversary.

As you look back on your two

decades at Westwood’s helm,

what changes have you seen

in retail and how have they

impacted your role as a general

contractor?

RB: I would cite three major changes. The fi rst is the shortening of

the “product life cycle” for retail concepts. It was not unusual 20

years ago for a retailer to not make changes to its built space for

the entire duration of the lease. Today, we see the most successful

retailers updating their stores with new feature areas, signage,

etc., on a yearly basis. It is also much more likely that a retailer will

update its concept design in three to fi ve years and, when it does,

retrofi t the entire existing store base.

The second change that has occurred over the years involves

retailers becoming much more disciplined about requiring

standardized processes across their contractor base. Twenty years

ago, most clients didn’t much care how you got there; you just

needed to turn the store over on the contract completion date.

This often led to an unacceptable level of consistency. The most

evolved retailers we work with today have a very specifi c process

model which they insist all contractors use. This includes milestone

reporting, quality assurance and quality control processes, billing

protocol, handling procedures for owner supplied materials, and

defi ned protocols for the hand off to the operations staff.

That has led to the third major change, which involves the

utilization of technology solutions that increase the productivity

of the entire project team to manage the physical aspects of the

project. Twenty years ago, the Westwood staff considered me very

progressive when I invested in a fax machine. Today, we utilize a

comprehensive suite of technology solutions that allow the entire

project team to be connected on a real-time basis.

Looking ahead, the next major change will come from the

understanding and application of the green building ethic to retail.

CSA: How has Westwood grown with—and responded

to—these trends?

RB: Westwood has always had a retailer’s perspective on what

makes a good retail contractor due to my background in retail

management and the retail construction background of our

executive team. This has allowed us to keep pace with the

industry’s evolving needs.

Westwood has grown to four offi ces: Tacoma, Wash., St. Paul,

Minn., Raleigh, N.C., and our headquarters in Fort Worth, Texas.

Current clients include a large number of specialty retailers,

CONTINUED ON NEXT PAGE

Robert Benda,

Chairman and CEO,

Westwood

Contractors, Inc.

Westwood_CSA4pgFINAL508.indd 1

4/9/08 10:33:44 AM


INTEGRATED ADVERTISING & MARKETING OPPORTUNITIES:STORE PLANNING, EQUIPMENT AND CONSTRUCTION

GREEN4RETAIL 2009 Editorial Highlights

PRINTChain Store Age Magazine• Monthly Green4Retail Supplement• April —Green4Retail

Conference Issue

ONLINE @chainstoreage.com• Green News Landing Page• June — Expanded Green4Retail

Post-Show Report• E-newsletters

• Weekly General News• Monthly GreenTalk

EVENTS• April — Green4Retail Conference

Exhibiting at SPECS is a merchandising benefi t of advertising in Chain Store Age. Space and attendance are limited. Ask your sales manager for details.

6

SPECS is the industry’s premier annual retail store development conference. Since 1965, this exclusive conference and exhibition has uniquely served the professional education and networking needs of America’s top retailers and suppliers — the advertisers and readers of Chain Store Age.

Attendees are retail headquarters executives including vice presidents, directors and managers of store planning, design, construction, maintenance and engineering from all retail market segments.

SPECS is a three-and-a-half-day conference of personal-development seminars, educational programs, hands-on workshops and networking opportunities. The “Solution Center Exhibit Floor” features the latest products and services from leading manufacturers and suppliers.

Green4Retail is the fi rst conference specifi cally focused on the implementation of green initiatives in store, planning, design, construction and facilities management.

Chain Store Age’s fi rst G4R Conference in 2008 was attended by more than 250 retailers, suppliers and decision-makers looking to capitalize on trends in energy conservation and sustainable practices to gain a competitive advantage in the growing green marketplace. The 2009 event will again feature speakers with expertise in green store design, construction, facilities and operations.

Attendees will include retail executives involved in:

• Construction

• Store Planning and Design

• Facilities Management

• Real Estate

• Energy Management

• Sustainability and Environmental Strategy

Event Dates: April 29-30, 2009To participate, click on www.greenforretail.com

This invitation-only conference for senior-level managers features 50 hours of unparalleled networking opportunities, with attendance limited to invited senior executives and two representatives each from a maximum of 25 sponsors.

The centerpiece of Executive SPECS is a customized executive-level management development seminar.

Event Dates: November 10-12, 2009To participate, click on: www.executivespecs.com

In 2009 SPECS will add “The Green4Retail Resource Center,” an exhibit floor spotlight on sustainable solutions.

Event Dates: February 22-25, 2009To participate, click on: www.specsshow.com

In 2009 SPECS will add “The Green4Retail

SPECS FACTS AND FIGURES• 70% of SPECS/2008 attendees

were retailers.• 96% of the SPECS/2008 audience rated

the overall experience “excellent/good.”• 92% of SPECS/2008 attendees said

they would return for the 2009 show.• SPECS/2008 retailers operate more

than 194,732 stores with more than 2.28 billion square feet of retail space.

• SPECS/2008 retailers will open 8,142 stores in 2008; remodel 6,676.

• 43% of SPECS/2008 attendees operate chains of 500 units or more.

CSA events deliver news, knowledge and networking results.CSA events deliver news, knowledge and networking results.

SPECS/EXECUTIVE SPECS2009 Editorial Highlights

PRINTChain Store Age Magazine• February — Annual SPECS

Show Issue• May — SPECS Wrap-up • Monthly Department —

SPECS/Operations• Construction• Energy Management• Facilities Management• Fixtures• Floor Maintenance • Lighting• Signage• Store Design

ONLINE @chainstoreage.com• February SPECS Show Coverage,

featuring Chain Store Age TV• May — SPECS Expanded

Post-Show Report• E-newsletters

• Weekly General News• Monthly GreenTalk

EVENTS • February — SPECS 2009• November — Executive SPECS

77

To promote our brand and grow nationally weknew we needed to do more than just sit herein De Pere, Wisconsin, and wait for people to run across our website. We started working with Chain Store Age fi rst on copy for our ads. Those ads worked into our booth design for SPECS. Between SPECS and Executive SPECS we started to meet the right people — middle- and executive-level managers — and those prospects started to become clients. Since 2002 we’ve grown sales more than 500%, and we can defi nitely correlate that growth in part to our work with Chain Store Age. At the start, our hope was that the market would come to us. Now it’s happening more than we’d hoped.

Michael K. BjorklundVice President of Business DevelopmentJones Sign

777

98 years of experience. Results guaranteed.

• Interior & Exterior Signage• Graphic Elements & Amenities• Project Management • Design Services• Prototyping & Engineering

• Sign Specifi cation Program• Architectural & Specialty Fabrication• Nationwide Installation• Service & Maintenance Programs

High-profi le clients like these rely on us to MAXIMIZE THEIR IMAGE.

Join the A-list

Join the crowd and enjoy the same premier:

800-536-7446 ext. 1029 • [email protected] • www.jonessign.com

art director date copywriter datedesk editor/proofreader dateaccount datefinal spellcheck date



“MORE THAN WE’D HOPED”

8

THE STRATEGIC AND FINANCIAL CONFERENCE

FOR MID-MARKET RETAILERS

M A I N W A L L&W h e r e M a i n S t r e e t M e e t s W a l l S t r e e t

INTEGRATED ADVERTISING & MARKETING OPPORTUNITIES: FINANCE, TECHNOLOGY, SUPPLY CHAIN & OPERATIONS

MAIN & WALL2009 Editorial Highlights

PRINT Chain Store Age Magazine• March — Main & Wall

Conference Issue• May — Main & Wall Wrap-up • Monthly Departments — Finance

ONLINE @chainstoreage.com • March — Main & Wall

Show coverage • May — Expanded Main & Wall

Post-Show Report • E-newsletters

• Weekly General News• Semi-monthly SiteTalk

EVENTS• March — Main & Wall Conference

New in

2009!

EXECUTIVE SUMMIT

Chain Store Age and David N. Deutsch & Company will partner for the third consecutive year to present “Main & Wall,” a unique executive event designed specifically for the C-suite leadership of retail companies.

The conference will feature interactive general sessions and panels, presenters from highly regarded retailers and financial-services companies, and will provide information and networking opportunities to help attendees shape the future of their companies. Event Dates: March 4-5, 2009To participate, click on: www.mainandwallconference.com

Chain Store Age’s Executive Summit is a new, three-day learning and networking conference designed to engage retail leaders in targeted educational tracks and team-building plenary and keynote presentations.

Content tracks are built from the Chain Store Age S.T.O.R.E. Program Model:

S: Supply ChainT: TechnologyO: OperationsR: Risk ManagementE: Executive Leadership

As an Executive Summit sponsor, your company will benefi t from:• Extended reach to retail decision-makers

across all key disciplines • A voice for your brand(s) through

roundtable discussions and speaking opportunities

• Association of your products with dynamic industry leaders through a keynote sponsorship package

• Extra exposure in the Summit Exhibit Hall

Event Dates: June 2-4, 2009To participate, click on: www.csaexecutivesummit.com


Chain Store AgeEXECUTIVE SUMMIT2009 Editorial Highlights

PRINTChain Store Age Magazine• June —Executive Summit Issue• August — Executive Summit

Post-Show Report• Supplements

• Retail Technology Quarterly• Monthly Departments

• Retail Technology• Networking• E-Commerce• Supply Chain• Payment Systems

ONLINE @chainstoreage.com• June — Executive Summit Coverage• August — Expanded Executive

Summit Post-Show Report• E-newsletters

• Weekly General News• Semi-Monthly TechTalk Tuesday• Semi-Monthly SiteTalk• Semi-Monthly PeopleTalk• Monthly GreenTalk

EVENTS• June — Chain Store Age

Executive Summit

THE RIGHT PLACE AT THE RIGHT TIME

We were interested in exhibiting in SPECS 2008due to the large number of retail new construction attendees, which represented new opportunities for our business.

Chain Store Age did a fantastic job of organizing the event, which had the right mix of exhibit time and an abundance of networking opportunities. Plus the attendance at the conference was excellent. SPECS 2008 provided over 30 solid leads and has generated signifi cant new six-fi gure revenue within a six-month period. We are very pleased with the results and look forward to participating in SPECS 2009.

Cita DoyleDirector, Sales and MarketingInstaKey Security Systems

A Key Management System That Lets You Kick Back!THE INSTAKEY SECURITY SYSTEM IS THE ANSWER THAT:� Incorporates a rekeyable lock cylinder that allows you to rekey up to 12 times without removing cores or lock hardware. � Uses restricted, serial-numbered keys that cannot be duplicated without

your authorization, eliminating the need to rekey if you get the key back.� Offers an online key management software that monitors serial-numbered keys and oversees your program’s performance with auditing and exception reporting.� Provides an outsourced solution that generates a rapid ROI.Ask about a free prototype. Available for a limited time.

Call 800.316.5397 x125 or visit www.instakey.com.

InstakeyCSA_MidDecember1207 11/29/07 3:09 PM Page 1


e-neWSleTTeRSTarget the impact of your message to a readership of 100% opt-in influencers.

Weekly e-newsletter: The Friday morning jump on the week ahead (circ. 11,926)

TechTalk Tuesday: Twice-a-month coverage of the hottest technology innovations and ideas (circ. 20,551)

SiteTalk: News for and about retail real estate projects, trends, leasing and solutions (circ. 12,366)

peopleTalk: News, information and insight for retailing human-resources professionals (circ. 5,507)

neW! GreenTalk: The latest word on sustainability trends in retailing

ChAin Store Age MAGAzine Connect with credibility and impact. Build brand awareness with high-visibility display advertising in print.

Chain Store Age magazine delivers year-round, run-of-press value, plus targeted placement opportunities throughout every issue.

• 12 issues per year — 35,040 qualified, audited circ./issue*

• 100% direct requested circulation more than 90% qualified within one year

• 100% read 3 out of 4 issues• 41 minutes average time spent/issue

in peRSoncSA Signature events are the face-to-face connections to your customers.

SpecS executive SpecSMain & Wall Green4Retailexecutive Summit CSA Awards

• Annual Retail Store of the Year Design

• High Performance Retailer • Retail Entrepreneur of the Year


PERIODICALS

Volu

me 84, N

um

ber 6

CH

AIN

STO

RE

AG

E

JUN

E 2008

®

JUNE 2008

www.chainstoreage.com

A LEBHAR-FRIEDMAN® PUBLICATION

OfficeMaxMinimizesRisk p. 27

SUPPLY CHAIN

American Apparel’s RFID Initiative p. 54

HUMAN RESOURCES

Panda Express Focuses

On Retentionp. 61

ENERGY MANAGEMENT

Eco-Friendly

Refrigeration Systemp. 66

The OfficeMax risk

management team,

led by Carol Arendall,

senior director

risk management,

and John Jennings,

senior VP, treasurer

The OfficeMax risk

management team,

led by Carol Arendall,

senior director

risk management,

and John Jennings,

senior VP, treasurer

CSA_jun_p1_cov

er 5/16/08 1

:16 PM Page 1

Volu

me 84,N

um

ber 8

CH

AIN

STO

RE

AG

E

AU

GU

ST

2008

TECHNOLOGYTOPSS Coverage

p. 75

ENERGY MANAGEMENTLow-Cost Tips for Saving Energyp. 114

REAL ESTATE SPECIAL SECTION Southeast Market Profile p. 123

A STATE OF THE INDUSTRY REPORT FROM

IN SEARCH OF ASECOND ACT

TOP 100 RETAILERS

p. 35

CSA_aug_p1_cover 7/15/08 4:00 PM Page 1

Donahue Schriber shopping centers aim for trade area dominance. Two of the company’s current

developments are indicative of that goal: Countryside Marketplace, a power center under construction in Menifee, Calif., and Smoke Tree Commons, a community center going up in Palm Springs.

The Countryside Marketplace Power Center

“Located on the southwest corner of I-215 and Newport Road, Countryside Marketplace is the market-dominant shopping venue between Temecula and Moreno Valley,” says Chris Elliott, development manager for the Costa Mesa, Calif.-based Donahue Schriber.

Indeed, the estimated 2008 population of 97,363 within a fi ve-mile radius earns a median household income of $58,073. The entire population of the trade area — 225,306 — boasts a median household income of nearly $60,000. Perhaps even more

importantly, the area is growing rapidly. Estimates project that the trade area’s population will grow by 23% by 2011.

Testifying to the strength of the market, Countryside had pre-leased over 90 percent of its space prior to the start of construction, with another 5% committed. When complete, the center will encompass 732,000 square feet on a 68-acre site and feature three major anchor stores: SuperTarget, Lowe’s Home Improvement and a Kohl’s department store. Ten mid-size tenants will complement the drawing

power of the anchors, including Best Buy, Lane Bryant, Michaels, Old Navy, Petco, Sport Chalet, Staples, Tilly’s and BevMo.

The center features an innovative layout designed for easy navigation by customers. The stores and restaurants reside in four villages. Village I houses major restaurant tenants, while a four-sided fi replace forms a focal point. Village II has service tenants including a nail salon and cell phone retailer. Village III features fast food restaurants, and Village IV provides the backdrop for mid-size stores.

Countryside’s distinctive agrarian style architecture pays homage to the Inland Empire and underscores both the character and the quality of the development. The stores are done as farmhouses, barns with silos and outbuildings. Agricultural implements including grain silos and barn elements are part of the landscape.

The Smoke Tree Commons Community Center

For its Palm Springs power play, Donahue Schriber has built a 169,000-sq.-ft. community shopping center at the southwest

corner of Palm Canyon Drive and Barona Road. “We’re 93% pre-leased in the highest income area of Palm Springs, right on Palm Canyon Drive,” Elliott says.

Average household income within one mile of the site is $77,465. And that’s just the beginning of the demographic story. Every year, more than 1.4 million tourists visit Palm Springs.

Smoke Tree’s retro Moderne architecture fi ts with Palm Springs’ ageless charm while the retailers that have signed on refl ect modern tastes. Anchors include

Jensen’s Finest Foods, a high-end grocery store, Walgreens, Petco, Michaels, TJ Maxx and Cost Plus.

Smoke Tree Commons is poised to dominate the existing Palm Springs market, while Countryside Marketplace seems positioned to dominate the surging Inland Empire market it serves — all according to Donahue Schriber's plans.■

Advertorial

a four-sided fi replace forms a focal point. Village II has service tenants including a nail salon and cell phone retailer. Village III features fast food restaurants, and Village IV provides the backdrop for mid-size stores.

Countryside’s distinctive agrarian style architecture pays homage to the Inland Empire and underscores

Centers of Power

Q. What are today’s retailers and restaurants looking for in audio/video? A. If you drill down, there are two types of clients.

One just wants to have a pleasant environment for customers who shop or dine. It may be background music that just sets a mood. Then there are clients on the opposite end of the spectrum. They want a unique or compelling experience that’s designed to keep customers shopping longer or designed to drive them back again to shop because the A/V experience was so beneficial.

Q. How has that changed in the last decade or so?A. Expectations are greater today.

Each retail concept is trying to get market share, and the in-store experience is one avenue in which they can do things that are unique. Q. What kind of A/V systems are

being installed today? A. Basic music systems all the way to extreme high-energy multi-media experiences with regard to A/V. In the video world, flat screens, plasmas, LCDs and video walls are really gaining attention. From the audio side, it’s all about a compelling use of audio to drive emotions.

Q. How can chains benefit from installing a new A/V system? A. Today’s A/V systems provide a

complete sensory experience that engages customers and differentiates

chains from competitors. After all, you can have a good hamburger or purchase jeans in many places, but after that it’s all about the experience. Q. Are systems difficult to use? A. They shouldn’t be. Solution

providers like Bose are making complex systems easy to operate so stores can focus on selling.

Q. How has Bose positioned itself as a single A/V solution provider for retail and restaurant chains? A. Integration is a key word. If

we can take care of A/V and be a seamless integrator of music content as well, we increase value to our customers. Being a one-stop shop makes the construction and overall process easier.

Q. What is the Bose difference? A. Bose has a strong commitment to research. For over 40 years, we’ve been dedicated to developing products and technologies that provide real benefits and solutions. Bose Professional Products deliver high-quality audio performance, elegance and simplicity engineered for demanding commercial applications. When it comes to

setting up a system, our engineering group, sales managers and project managers listen to customers to understand what they want. The goal is to deliver a custom-designed A/V system based on their needs.

For more information on Bose Direct Solutions, please call 1.800.579.2073.

Q&AToday’s A/V Systems Create Unique Branded ExperiencesTo find out how Bose Corporation is helping chains elevate their A/V experience,

CSA spoke with Kim Arbuckle, Americas Manager, Bose Direct Solutions Group.

Advertorial

cUSToM MediAif you don’t have it, we’ll create it.

Honest. Our custom media team of veteran writers, designers, programmers and project managers is dedicated to help you face your greatest marketing challenges, develop effective solutions and achieve results beyond your expectations. Capabilities include (but are not even remotely limited to):

• Campaign strategy, design, implementation and management

• Advertising• Collateral and brochures• Newsletters and magazines• Posters and signage

(indoor/outdoor)• Web development and design• Webinars

chAinSToReAGe.coM The market’s most popular hub for retail executives delivers cost-effective reach and frequency for your message.

• 24/7/365 news, insight and analysis• Preferred three-to-one over the next

closest competitor• More than 33,000 unique visitors

per month• More than 81,000 registered users

Hit more of the market with online advertising and sponsorships. Place your advertising message adjacent to specific content areas, exclusively or in rotation. Ask your sales manager for the latest traffic details (ad impressions/performance).

FUSION goes beyond simple agnostic contractor management.

The FUSION platform works smarter, optimizing shared trade

expertise, local contractor resources and routed, self-

performed, planned maintenance to reduce my costs. We’ve

said goodbye to thumbing through the phone book and hello

to a comprehensive, pre-qualified field-level contractor

network — and the active management to back it up. I can

even combine this network with my favorite local and national

providers, affording me the ultimate in flexibility and leaving

me in full control. I rest easy knowing that FUSION uses pre-

negotiated national and local purchasing agreements

— checked by multiple quoting and real-time parts price

validation — keeping my labor and parts expenses down. The

FUSION platform even audits do-not-exceed cost compliance

automatically, sparing my team the task.

Sourcing has always been my biggest facilities challenge. FUSION

is the ultimate solution.

So try FUSION. You’ll think it’s indispensable, too.

Visit www.ThinkFUSION.com or call 800-453-5353 and discover FUSION’s unique approach to service.

sourcing.Think Think service. Think savings. Think technology. Think sourcing.

Think

YOUR CHAIN STORE AGE MEDIA PORTFOLIO

clASSiFied/RecRUiTMenT• Cost-effective print and online

advertising moves products

• NEW — RetailCareersNow.com website links the best retail job openings with the most qualified candidates

1111

When you advertise with Chain Store Age, you gain extraordinary access to the market leaders, decision-makers, and influencers you need to know to grow in retail planning, construction, technology, management and operations.

Online, in print, and at events, Chain Store Age connects you with retailers and the executives who build, design, outfit, operate and maintain their stores — all year long.

Challenge us to create an innovative, cost-efficient and accountable media plan to help you build your business and your brands. We’re always ready to prove no other media company helps you achieve your sales and marketing goals better than Chain Store Age.

Sincerely,

Murray ForseterPublisher and Group Editorial Director

CONNECTED TO YOUR CUSTOMERS. ACCOUNTABLE TO YOUR BUSINESS.

Workforce Planning in Retail Supermarkets

Documents