Slide 1 Workforce Innovation in Regional Economic Development (WIRED) Workforce Innovations 2007 Implementing NCRC in the West Michigan WIRED Region
Dec 19, 2015
Slide 1 Workforce Innovation in Regional Economic Development (WIRED)
Workforce Innovations 2007Implementing NCRC in the West Michigan WIRED
Region
Slide 2 Workforce Innovation in Regional Economic Development (WIRED)
Workforce Innovations 2007Implementing NCRC in the West Michigan WIRED Region
• Phillip Rios, Project Manager - WIRED West Michigan
• Bill Guest, Innovation Champion, NCRC
• Pam Tate, President, CAEL
Presentation Team
Slide 3 Workforce Innovation in Regional Economic Development (WIRED)
Workforce Innovations 2007Implementing NCRC in the West Michigan WIRED Region
• WIRED West Michigan, Phillip Rios
• NCRC, Bill Guest
• Business Model, Pam Tate
• Q&A, Team
Today’s Agenda
Slide 4 Workforce Innovation in Regional Economic Development (WIRED)
WIRED West Michigan
One of the 13 Generation One WIRED Grants
Slide 5 Workforce Innovation in Regional Economic Development (WIRED)
WIRED West Michigan: Who We Are
• Grantee– West Michigan
Strategic Alliance• Fiscal Agent
– Grand Valley State University
• Region– Allegan County– Barry County– Ionia County– Kent County– Muskegon County– Newaygo County– Ottawa County
Slide 6 Workforce Innovation in Regional Economic Development (WIRED)
THE WIRED WEST MICHIGAN STORY
WIRED West Michigan supports the people, ideas and training necessary to attract and retain innovative employers and skilled jobs across our region.
• Our economy has undergone many changes, yet the key strengths of its workforce, a diversity of culture, talent and spirit, remain.
• WIRED West Michigan is focused on aggressively equipping the region’s industries with the jobs and talent and vision necessary to compete in a changing economy.
• WIRED West Michigan was designed to help communities transform themselves at every level – from the boardrooms to the classrooms – and create new thinking about how we live, learn, work and play.
WIRED West Michigan: Who We Are
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WIRED Update: Motion and Progress
FUNDAMENTAL BOTTOM LINE:
Talent Attracts Economic Growth
Slide 8 Workforce Innovation in Regional Economic Development (WIRED)
WIRED POLICY COUNCIL
Oversight of the Innovation Process & Investment Decisions
2006 Innovation Portfolio
SUSTAINABLE INNOVATIONS
INNOVATION PROCESS
1. Concept Definition
2. Business Planning
3. Testing & Prototype
4. Production & Launch
Managing the Innovation Portfolio
WIRED Update: Motion and Progress
Innovation Definition
Testing & Prototype
Production & Launch
Business PlanningConcepts, Ideas,
Frameworks, Hypotheses
Goals, Metrics, Strategies, Tactics,
Budgets
Micro-Level
Macro-Level
Slide 9 Workforce Innovation in Regional Economic Development (WIRED)
Workforce System Transformations
Restructure key elements of our workforce development and
education systems for emerging, existing and
transitional workers.
Market Intelligence
Better understand the structure of regional employment clusters
and the emerging skill requirements for the innovation economy.
InnovationWORKS
Catalyze, support and sustain strategies to support innovation in
our regional economy.
Enterprise Development
Stimulate entrepreneurship and new business creation in key sectors of the innovation economy.
•Emerging Sector Skill Analysis
•Global Supply Chain Analysis
•Knowledge Workers & Economic Development
•Innovation WORKS Commercialization Infrastructure
•Innovation Curriculum
•Innovation WORKS Design Council
•Global School & Accelerated Engineering
•Health Care RSA
•Manufacturing Skill Development Coop
•NCRC/WorkKeys & Work Based Learning
•Regional Tri-Sector Workforce Development Initiative (TEAM)
•Entrepreneurial League System®
Innovation Categories
WIRED West Michigan: Motion and Progress
Planning complete, policy council review pending
Innovation complete, report submitted
Phase II implementation
Slide 10 Workforce Innovation in Regional Economic Development (WIRED)
WIRED Update: Motion and Progress
Key Innovation “Tipping Points”
• SCALABILITY
• SUSTAINABILITY
• REGIONAISM
Slide 11 Workforce Innovation in Regional Economic Development (WIRED)
WIRED West Michigan: What’s Innovative about NCRC?
Innovation: Using Known Tools in New Ways:
National Career Readiness Certificate (NCRC)/WorkKeys
WIRED West Michigan NCRC innovation aims to secure regional employers cooperation in using the NCRC as part of their organizations employee support system.
Bottom Line: “Employer Focused”
A Pull not Push Approach
Slide 12 Workforce Innovation in Regional Economic Development (WIRED)
WIRED West Michigan: What’s Innovative about NCRC?
Innovation: Using Known Tools in New Ways:
National Career Readiness Certificate (NCRC)/WorkKeys
WIRED West Michigan NCRC innovation aims to secure regional employers cooperation in using the NCRC as part of their organizations employee support system.
Bottom Line: “Employer Focused”
A Pull not Push Approach
Slide 13 Workforce Innovation in Regional Economic Development (WIRED)
West Michigan Strategic Alliance
Workforce Innovation in Regional Economic Development (WIRED) InitiativeFunded by the Employment and Training Administration of the U.S. Department of Labor
Greg Northrup, President, West Michigan Strategic Alliance www.wm-alliance.org, 616.356.6060
Phil Rios, Project Manager, WIRED West Michigan, www.wiredwestmi.org, 616.331.6968
Career Readiness Certificate (CRC) Presentation, Revised: July 7, 2007
Bill Guest, WorkKeys Innovation Champion, 616.430.0828, [email protected]
Rachael Jungblut, WorkKeys Program Manager, GRCC, 616.234.3623, [email protected]
Liz Stegman, Program Administrator, (HELP Desk!), 616.234.3471, [email protected]
The Career Readiness Certificate(Powered by WorkKeys®)
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West Michigan
Slide 15 Workforce Innovation in Regional Economic Development (WIRED)
WMSA Region
• Allegan
• Barry
• Ionia
• Kent
• Muskegon
• Newaygo
• Ottawa
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M-MIT Region
• Bay• Clinton• Eaton• Genesee• Huron• Ingham
• Lapeer• Livingston• Midland• Saginaw• Sanilac• Shiawasee• Tuscola
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Workforce Innovations Lab Operating Design
INNOVATION PROCESS
1. Concept Definition
2. Business Planning
3. Testing & Prototype
4. Production & Launch
Managing the Innovation Portfolio
STRATEGIC ADVISORY TEAM
Oversight of the Innovation Process
WMSA
•Stage-gate decisions
•Investment decisions
•Champion selection
Innovation Champions
•Development of the innovation through the stages
•Hosting of the prototype
•Development of implementation resources
Regional Engagement & Outreach
•Learning from the process
•Contributing to development
•Application environments
Innovation Portfolio
•Innovation Institute:
• Innovation Curriculum
•IP Commercialization
• Innovation Forum
•Industrial Design Council
•WorkKeys and Work-Based Learning
•Global School
•Accelerated Engineering
•Manufacturing Skills Standards
•Manufacturing Skills Coop
•Regional SOURCE
•Health Care RSA
•West Michigan Entrepreneurial League System
SUSTAINABLE INNOVATIONS
Market Intelligence
•Emerging Sector Analysis
•Global Supply Chain Analysis
•Knowledge Workers
Slide 18 Workforce Innovation in Regional Economic Development (WIRED)
What is our common language?
Employers say “New hires need more math.”
Educators ask “How much more?”
Employers say “We need better reading skills.”
Educators ask “How much better?”
We all know these can be endless discussions.
This communication problem extends throughout the entire Workforce Development System.
Slide 19 Workforce Innovation in Regional Economic Development (WIRED)
Why a Career Readiness Certificate?We need a trusted common language.
What do we mean by Qualified Candidates?• New hires
• Promotions and internal moves
• Career development programs
• Occupational training
• Job specific training
How do we measure qualifications?
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Do you have Qualified Candidates?
• How successful are training classes?
• Are all employees prepared for audits?
• Are team leaders helping weak employees too much?
• Are data entry errors hurting the information system?
• Having trouble with hiring, promoting, or training?
Again, how do we measure qualifications?
Why a Career Readiness Certificate?
Slide 21 Workforce Innovation in Regional Economic Development (WIRED)
WorkKeys is a measurement tool.
WorkKeys quantifies skills in the following categories:
• Applied Mathematics
• Applied Technology
• Business Writing
• Listening
• Locating Information
• Observation
• Reading for Information
• Teamwork
• Writing
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The WorkKeys Measurement SystemThe WorkKeys Measurement System
Assess job requirements - Assess individual skill levels - Train to eliminate gaps
Slide 23 Workforce Innovation in Regional Economic Development (WIRED)
Career Readiness Certificate in ContextCareer Readiness Certificate in Context
Reading forInformation
Job Specific Training
Occupational Training
AppliedMathematics
LocatingInformation
WorkKeys Measures Foundational Skills
Slide 24 Workforce Innovation in Regional Economic Development (WIRED)
The Career Readiness Certificate (CRC) and Jobs
WorkKeys Skill Levels: Bronze Silver Gold
Reading for Information 3 4 5
Applied Mathematics 3 4 5
Locating Information 3 4 5
Job Readiness* 30% 65% 90%
* Job Readiness indicates the % of jobs in the occupational
database that holders of these certificates are qualified to apply for.The CRC isa credential.
Slide 25 Workforce Innovation in Regional Economic Development (WIRED)
From: www.careerreadinesscertificate.com, revised June 2006.
CRC Deployed: CRC in Progress: Interested in CRC:
• Kentucky• Indiana• Virginia• Louisiana• Missouri• North Carolina • Oklahoma• Alabama • Tennessee • New Mexico
• North Dakota • South Carolina• Wyoming • District of Columbia • West Virginia • Iowa • Nevada • Washington • Kansas • Ohio• Colorado • Arizona• Georgia • Michigan
• California • Delaware • Maryland • Rhode Island • Illinois • Montana • Minnesota • Oregon • Idaho • Mississippi • Florida • New York • Alaska • Nebraska • Arkansas • Vermont • Utah • New Jersey • Pennsylvania
10 States 14 States 19 States
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What Every WorkerWhat Every WorkerMust KnowMust Know
Reading for Information
Applied Mathematics
Locating Information
MVC
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A Common Skills Currency
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How do we get every employer to use the
same target?
Slide 29 Workforce Innovation in Regional Economic Development (WIRED)
Career Readiness Certificate Project Schedule
CONCEPTDEFINITION
Concept development of
the Career Readiness
Certificate target and the focus on
employer demand.
BUSINESSPLANNING
National Best Practices
identified and implemented.
Prototype planned,
organized and launched.
Performance metrics defined.
TESTING AND PROTOTYPE
County teams work with selected
employers to test the
effectiveness of WorkKeys and
the CRC to improve the Workforce.Plan WBL.
PRODUCTION AND LAUNCH
Broad based launch of
WorkKeys and the CRC in West
Michigan.Launch of Work-based Learning.
3/1/06 5/1/06 10/1/06 6/30/07 1/31/09Local
SuccessStories
Slide 30 Workforce Innovation in Regional Economic Development (WIRED)
Career Readiness Certificate Employer Options
Three Levels of Employer Engagement:
Entry Level Engagement: Require CRCs based on:• ACT Occupational Database (WorkKeys Consultant can help), or• O*NET Job Zone (with help from your MichiganWorks! office):
• Bronze for O*NET Zone 1 Jobs• Silver for O*NET Zone 2 Jobs• Gold for O*NET Zone 3 Jobs (and above)
Active Engagement: Require CRCs for hiring and advancement based on job assessment tools such as: Profile, SkillMap, or Estimator.
Power User: Require CRCs for key jobs and use WorkKeys as an integral human resources and employee training and development tool.
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How do we improve our workforce?
• Assess foundational skills
• Use WIN software
• Use KeyTrain software
• Provide learning coaches for support
• Use practice tests in WIN and KeyTrain
• Issue Career Readiness Certificates
Slide 32 Workforce Innovation in Regional Economic Development (WIRED)
Prototype TeamsCounty Teams:
• Allegan• Barry• Ionia• Kent• Muskegon• Newaygo• Ottawa
Special Teams:• Healthcare RSA and HFC• Ex-offender Re-entry• The SOURCE• Special Needs Population• GED• Inner-city
Slide 33 Workforce Innovation in Regional Economic Development (WIRED)
Career Readiness Certificate StepsCareer Readiness Certificate Steps
Reading for Information
Job Specific Training
Occupational Training
Applied Mathematics
Locating Information
The Learner’sPerspectiveSteps toSuccess
Goals
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Michigan Merit Examination (MME) Summary Table
* The new Michigan Merit Examination will be utilized in all Michigan Schools beginning the Spring of 2007
Slide 35 Workforce Innovation in Regional Economic Development (WIRED)
Master Degree
Bachelor Degree
Associate Degree
Some College
High School Diploma
Some High School
NOTES: Unemployment and earnings for workers 25 and older, by educational attainment; earnings for full-time wage and salary workers
Source: Bureau of Labor Statistics
Education and Training PayEducation and Training Pay
$1,064
$396
$900
$554
$622
$672
2.9%
3.3%
4.0%
5.2%
5.5%
8.8%
Unemployment Rate in 2003 Median Weekly Earnings in 2003Unemployment Rate in 2003 Median Weekly Earnings in 2003
Slide 36 Workforce Innovation in Regional Economic Development (WIRED)
Pay by Combined CRC Score
0
10,000
20,000
30,000
40,000
50,000
60,000
Combined CRC Score with Profile Count
Pay
$ 26,689 24,160 29,576 34,973 43,394 49,691 49,082 52,461
9336
101009
11959
121751
13452
14329
15347
1670
Notes: $23,000 at “9” and $50,000 at “15” results in a gain of $4500 per point. Data is based on RI, AM, and LI scores from the ACT Occupational Database (with 5 or more Profiles) and Median income data from the O*NET. Example: 3, 3, 3 = 9; 5, 5, 5 = 15; etc.
DRAFT
Combined ScoreQty. of Profiles
Slide 37 Workforce Innovation in Regional Economic Development (WIRED)
Example Occupations for CRC HoldersExample Occupations for CRC Holders
BRONZE
SILVER
GOLD
ONET Code ONET Title AM LI RI Total Annual
37-2012.00 Maids and Housekeeping Cleaners 3 3 3 9 $17,000
53-7051.00 Industrial Truck and Tractor Operators 3 3 3 9 $26,750
51-9121.01 Coating, Painting, and Spraying Machine Setters 3 4 3 10 $26,510
43-5041.00 Meter Readers, Utilities 3 4 3 10 $29,720
51-5023.09 Printing Press Machine Operators and Tenders 3 4 4 11 $30,430
33-3012.00 Correctional Officers and Jailers 3 4 4 11 $33,680
49-9021.02 Refrigeration Mechanics 4 4 4 12 $36,670
33-2011.01 Municipal Fire Fighters 4 4 4 12 $38,690
23-2011.00 Paralegals and Legal Assistants 4 4 5 13 $40,450
33-3051.01 Police Patrol Officers 4 4 5 13 $45,600
25-4021.00 Librarians 5 4 5 14 $46,940
11-9151.00 Social and Community Service Managers 5 4 5 14 $48,330
17-3023.01 Electronics Engineering Technicians 5 5 5 15 $47,140
17-3023.02 Calibration and Instrumentation Technicians 5 5 5 15 $47,140
47-1011.01 First-Line Supervisors - Construction Trades 5 5 5 15 $50,980
13-2011.01 Accountants 6 5 5 16 $51,310
11-9033.00 Education Administrators, Postsecondary 5 5 6 16 $69,400
11-9021.00 Construction Managers 6 5 5 16 $70,770
Slide 38 Workforce Innovation in Regional Economic Development (WIRED)
Emerging Workforce(K-12 and Colleges)
Transitional Workforce(MWAs and Agencies)
Incumbent Workforce(Employers)
Employers(Chambers & EAs)
DemandSupply
Slide 39 Workforce Innovation in Regional Economic Development (WIRED)
Employer Demand – Market Channel Partners
1. High Schools (K-12 System)
2. Colleges and Universities
3. Michigan Works Agencies (MWAs)
4. Private Employment Agencies
5. Chambers of Commerce
6. Economic Development Agencies
7. Employers Associations
8. Literacy and Adult Education Organizations
9. State Agencies and Partners
10. National Agencies and Partners
Slide 40 Workforce Innovation in Regional Economic Development (WIRED)
Employer Letter of CommitmentBasic Commitments:□ We will ask job applicants “Do you have a Career Readiness Certificate?”□ We will recognize the Career Readiness Certificate in hiring, promotion, and
employee development practices for selected positions.□ We give WIRED West Michigan permission to use our name in public awareness
efforts to promote the Career Readiness Certificate.
Extraordinary commitments:□ We will include Career Readiness Certificate preparation programs in our tuition
refund plan and/or provide assistance and an incentive for our employees.□ We will provide special treatment for individuals with Career Readiness
Certificates, such as, taking five minutes to warmly greet them when they fill out an application.
□ We will provide financial support for a promotion campaign, such as, a billboard or advertisement.
□ We will promote this program with our supply chain and recognize those suppliers that make this commitment to employee development.
□ We will test and certify ______ % employees. We employ _______ employees. □ We will track and report data for purposes of statistical summaries for our region.□ We will join and utilize the ACT Job and Talent Bank.
Slide 41 Workforce Innovation in Regional Economic Development (WIRED)
West Michigan Long-term Goals (2007-2012)
1. Gain and document 500 employer commitments with a signed Letter of Commitment (LOC) by December 2008.
2. Gain commitment of all high schools in West Michigan to add Locating Information to the MME and offer ACT National Career Readiness Certificates to all students. This is 10,000 to 15,000 certificates per year.
3. Gain commitment of our six regional Michigan Works! agencies to utilize WorkKeys and the Career Readiness Certificate as a means of defining “qualified applicants” for all job placements in West Michigan.
4. Issue 50,000 Career Readiness Certificates to incumbent and displaced workers by 2012.
5. Participate in and support the state-wide movement led by the Michigan Career Readiness Certificate Advocates (MiCRCA).
Slide 42 Workforce Innovation in Regional Economic Development (WIRED)
Questions&
Discussion
www.michigancrc.org
“We” vs. “They”
Slide 43 Workforce Innovation in Regional Economic Development (WIRED)
Conventional View
K-12 EducationCollege or
ApprenticeshipWork
The Reality for Most Students
K-10 Education
College or Apprenticeship
Work
11-12
Slide 44 Workforce Innovation in Regional Economic Development (WIRED)
Aligning K-12 education to college and careers.
K-12 Education
College or Apprenticeship
WorkWK
11-12 ACT
Slide 45 Workforce Innovation in Regional Economic Development (WIRED)
Morningstar Foods, LLCdivision of Dean Foods, Inc.
Dallas, TX
Robin L. Fiddes, SPHR
Senior Corporate Human Resource Manager
Appendix A:
Case Study from the
WorkKeys National Conference
May 2006
Slide 46 Workforce Innovation in Regional Economic Development (WIRED)
A snapshot of Morningstar Foods’ use of A snapshot of Morningstar Foods’ use of WorkKeysWorkKeys™™
• In 2003 Morningstar’s Mt. Crawford, VA facility began the use of WorkKeys™ as an internal and
external selection tool.
• Once the program was initiated, our first examination of WorkKeys was a comparison of incumbent worker’s and external candidate’s pass rates for the first year of use. (2003 – 2004)
We found that our incumbent workers passed at a rate of 61%, while our external candidates passed at a rate of 65%.
• In addition to studying pass rates, we analyzed retention rates between tested and non-tested new hires.
In the tested new hire group, their first year of employment showed an 85%85% retention vs. the non-tested new hires with a 50%50% retention rate.
Slide 47 Workforce Innovation in Regional Economic Development (WIRED)
•By 2005, the Mt. Crawford facility had experienced a 35%35% reduction in turnover, an 8.5%8.5% reduction in absenteeism, and a reduction in on-the-job training time of up to 50%.50%. (2003 vs. 2004)
• In February of 2005, fifty-two (52) of our employees were awarded Career Readiness Certificates in a ceremony held with our community college partner and the State of Virginia.
• In 2005, 172 additional CRC’s were awarded to our current employees as well as to prospective employees.
• In the hiring process, a candidate that brings a CRC to the table will reduce our testing cost by 64%.
In 2005, that would have accounted for a total savings of $10,860.00.
Slide 48 Workforce Innovation in Regional Economic Development (WIRED)
What has WorkKeys brought to Morningstar What has WorkKeys brought to Morningstar Foods?Foods?
• When hiring an individual that has passed the requisite WorkKeys tests, we know that they are going to have the necessary aptitudes for our positions.
The on-the-job training costs for these new hires has been reduced by 50% (or better, depending on position).
Our OJT cost was reduced to between $1,280.00 - $2,560.00 per employee.
During 2005, that savings would have equated to between $128,000.00 to $256,000.00 in strictly regular, hourly wages required to pay another employee to handle the OJT for our new hire. This does not count production efficiencies gained by returning the trainer to producing product.
Slide 49 Workforce Innovation in Regional Economic Development (WIRED)
Morningstar Foods’ future plansMorningstar Foods’ future plans
• Implementation of WorkKeys™ testing, as a selection tool, in our other facilities across the nation.
• 2006 Sulphur Springs, TX
Newington, CT
Murray, KY
Frederick, MD
• TBD facilities in AL, CA, MN, NY, WI
• With the growth our company is facing, to have a credentialing tool available in our locations makes the hiring process streamlined -- with a known, immediate return on investment to the business.
Slide 50 Workforce Innovation in Regional Economic Development (WIRED)
Appendix B:
WMSA WIRED WorkKeys
Turnover Reduction Examples
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Appendix C:
WMSA WIRED WorkKeys
Increased ROI Examples
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Appendix D:
WMSA WIRED WorkKeys
Improved Productivity Examples
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Appendix E:
WMSA WIRED WorkKeys
Miscellaneous Slides
Slide 66 Workforce Innovation in Regional Economic Development (WIRED)
WKs Level 4 (Silver) Literacy WKs Level 5 (Gold)
Source: Dept. of Labor, Education and Training Administration, Common Measures Policy (17-05), February 17, 2006
Slide 67 Workforce Innovation in Regional Economic Development (WIRED)
Source: Dept. of Labor, Education and Training Administration, Common Measures Policy (17-05), February 17, 2006
Level 5 – Gold Basic Reading and Writing Numeracy Skills Functional and Workplace Skills
Level 4 – Silver Basic Reading and Writing Numeracy Skills Functional and Workplace Skills
Slide 68 Workforce Innovation in Regional Economic Development (WIRED)
Career Readiness Certificate & WorkKeys Partners
• Career Readiness Certificate• Michigan: www.michigancrc.org• ACT National: www.careerreadinesscertificate.org• CRC Consortium: www.crcconsortium.org
• ACT WorkKeys, www.act.org/workkeys• Steve Anderson, 563.391.3742, [email protected]• John Nelson, 319.321.9705, [email protected]
• KeyTrain, www.keytrain.com• Rick Harris, 888.480.4883, [email protected]• Justin Saylor, 877.842.6205, [email protected]
• The Council for Adult & Experiential Learning (CAEL), www.cael.org• Pam Tate, President, 312.499.2680, [email protected]• Joel Simon, Consultant, 312.499.2678, [email protected]
Slide 69 Workforce Innovation in Regional Economic Development (WIRED)
Elements of West Michigan NCRC/WorkKeys Model
• Focus on building employer demand• Collaboration with public workforce system, high
schools, community colleges, economic development agencies and chambers
• Development of sustainable business model, including potential new funding sources after WIRED– Philanthropic Foundations– State support– Revenue from Educational Content Providers– Revenue from NCRCs Earned– Consulting Services
Slide 70 Workforce Innovation in Regional Economic Development (WIRED)
Elements of West Michigan NCRC/WorkKeys Model (cont.)
• Hosted by Grand Rapids Community College
• Advise and consultation on business model from CAEL (Council for Adult and Experiential Learning)
• Building collaborative relationship with ACT and KeyTrain
Slide 71 Workforce Innovation in Regional Economic Development (WIRED)
Replication
Emerging or Established NCRC Initiatives in WIRED Regions
Slide 72 Workforce Innovation in Regional Economic Development (WIRED)
Seeding Replication: What is Needed?
• Committed regional and state leadership• Clear and targeted employer communication and a
toolkit for implementation• Startup funding
– WIRED, Foundations, Workforce Development agency, Economic Development agency
• Key Partners– Employer champions, Workforce Systems (state or
regional), Educational delivery infrastructure, ACT, KeyTrain
• Leveraging promising practices– From the WIRED world and elsewhere