WORKFLOW FOR BUSY PEOPLE Stephanie Manley Twitter: @Copykatrecipes Email: Stephanie.manley@gmai l.com
WHY USE A WORKFLOW – BLOGGING IS HARD WORK!
Image source: https://www.businessprocessincubator.com/content/how-to-create-a-winning-workflow-diagram/
IF YOU STRUGGLE TO GET SOMETHING DONE, PUT IT INTO A WORKFLOW Writing a blog post How to organize photos Scheduling Social Media Evaluating Old Content
HOW CAN YOU COME UP WITH YOUR BEST WORKFLOW List out the steps you need to complete from top to bottom to complete a task Locate the roadblocks and problem areas Remove the roadblocks you can, and make changes to streamline your process Can you outsource anything ?
BASIC BLOG WORKFLOW
Brainstorm
Editorial
Calendar
Outline Post
Write Blog Post
Asset Creatio
nProof read
Write Meta Data
Post goes live, start social media
BRAINSTORM IDEAS Don’t wait to have a good idea, when you are inspired write down lots of ideas Have a running list of potential blog posts Really let the ideas bake in, your brain will process this subconsciously
EDITORIAL CALENDAR Defeat writers block Stay current and help you seasonal trends More consistency Schedule out reports Reduce Stress!!
OUTLINE THE POST Read similar posts online, see what points continually come up, make sure you address those Where can you link back in your content to help augment the content
WRITE THE BLOG POST Clear an area where you will be free of distractions Write without editing initially You may want to consider using a template for your writing
ASSET CREATION Do you need to create photos? Do you need to create video or anything else to go with the post
PROOF READ You may want write your initial post and come back to the proof reading later Read it out loud Run through basic grammar check on the computer but realize it isn’t always your friend. If you can get someone else to read it
WRITE GOOD META DATA Write a compelling headline, CoSchedule.com has a headline ranking tool Write your description you want search engine you find you with You may want to use a SEO pluggin like Yoast, or SEO All in One, Make sure if you have an image that you swap out the Alt_tag information to be something related to the post Some Pinterest plugins use the alt_tag information for the description so be mindful about the alt_tag
POST GOES LIVE! You may want to consider do your posts do better at a certain time of day/week? Now you have posted, be sure to schedule your social media to support the post Sit back and enjoy the traffic
EVALUATE OLD CONTENTPerform a Content
Audit
Evaluate poor
performing content
Is the content
good, but needs to
be refreshed
?
Should the
content be
dropped?
Look for your
strengths and do more of
this
TOOLS I LOVESocial Media SchedulingMeet Edgar – load in your content and leave it aloneBufferApp – requires more hand holdingTailwind – Pinterest only
EmailFeedblitz – I integrate RSS feeds from multiple services, and these go out automaticallyMailchimp – I liked this service, but it was more hands on
Wordpress Plugins Co-Schedule – in WordPress Editorial Calendar
Other AppsTodoist – it is a to do list appEverNote Basecamp