Work(1)

AMITY UNIVERSITY

AMITY SCHOOL OF BUSINESS

MARKETING RESEARCH OF TOOLS AT

SANGEETA TOOLS PVT. LTD

Submitted To: Submitted By:

Ms.Veena Tripathi Jagrit Nahata

Roll- A3906409105

Class Roll – E-28

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ACKNOLEDGEMENT

I have deep sense of gratitude towards everyone who supported me, for I have

completed my project. I owe a great thank to my faculty guide Ms. Veena Tripathi for

giving me support to carry out this project. I would like to thank my industry guide

Mr. Shushil Tripathi without whom the completion of this project would not be

possible. I would also like to thank my friends who helped me a lot in gathering

different information, collecting data and guiding me from time to time in this project.

Thank you

Jagrit Nahata

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STUDENT DECLARATION

I Jagrit Nahata a student of B.B.A. program at Amity University, hereby declare that I

have under gone the summer training at Asahi India Glass Limited under the

supervision of Mr. Sushil Tripathi and of Mr.Kanik Agarwal

I also declare that the present project is based on the summer training and my project

report has not been submitted to any other university or institute.

Jagrit Nahata

Enrollment no.- A3906409105

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PREFACE

This report presents the research, findings and recommendations resulting from the

project, Marketing research of Tools at Sangeeta tools Pvt. Ltd.

The objective of this project was to find the market positions of this company. The

data provided at the company by the employee was extremely helpful and provided a

lot of material for my report.

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TABLE OF CONTENT

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Content Page No

Introduction 7

SWOT Analysis 12

Spanners 14

Competitiors 18

Pricing 21

Market

Segmentation

27

Five Force’s

Analysis

32

Marketing

Technique

36

Promotion 38

Conclusion 43

Bibliography 45

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COMPANY INTRODUCTION

NAME: Sangeeta Tools Pvt. Ltd.

DIRECTOR: Mr. Kanik Agarwal

BACKGROUND:

Sangeeta Tools Pvt. Ltd is India's leading name in manufacturing Hand Tools since

1985 located at Ludhiana which is around 300 Km’s., North West of National Capital

New Delhi. The total covered area of the company is 60,000 square Feet out of total

98,000 Square Feet. Latest equipments combined with state of the art technology and

above all excellent raw material has helped us to offer trustworthy quality and

reasonable rates.

Quality, integrity, ethics and commitment have been the mottos of our company all

these years and have been our guiding philosophy as an organization. We have

identified and chiseled our core strengths, to fulfill newer roles in the changing

business environment. Our endeavors- Manpower Training and Research &

Development are totally customer– centric as we constantly strive to deliver

excellence and efficiency to the best of their satisfaction. The company is awarded

certificate ISO-9001: 2000 by TUV Rheinland (India) Pvt. Ltd.

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MISSION & VISON

To be always a step ahead of the competition in delivering customer

satisfaction.

Providing our customers with quality products and efficient delivery.

To create and sustain competitive edge over the competition in products and

service through quality improvement.

We will always strive to honor our social and environmental responsibilities to

the fullest.

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CORE VALUES

We will demonstrate honesty, care and integrity in all our relationships

We will display professionalism , excellence and continually improve every

aspect of our work.

We will remain committed to the growth and success of our company.

We accept that customers define product and service quality.

We respect individuals.

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What is a Hand Tool?

A hand tool is a device or an instrument used to do a particular job that does not

require a motor, but is intended for hand held operation by one individual. Virtually

every type of tool can be considered a hand tool. It provides a mechanical advantage

in accomplishing a physical task. Now-a-days automotive hand tools are fast gaining

popularity among woodworkers and craftsman.

Examples of Hand Tools

Hand tools include anything from hammer to wrenches, to axes, pliers, screwdrivers,

punches, shears, chisels, toolboxes etc these are further categorized as woodworking

hand tools and craftsman hand tools.

Materials in Making Hand Tools

Hand tools manufacturer make use of a wide variety of metals and wood in its

making. The common materials used in making the blades of hand tools are:

Iron

Steel

Aluminum

Brass

Stainless steel

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Types of Hand Tools

Manual Hand Tools: Manual hand tools are the most basic form of equipment. They

do not require the speed of powered hand tools or do not have access to power

sources but are perfect for operations. These include hoes, screwdrivers, chisels,

wedges, drift pins, hammers etc.

Pneumatic Hand Tools: Pneumatic hand tools perform the operation task at the push

of a lever. They are powered by compressed air. They include chippers, drills,

hammers, sanders etc.

Power Hand Tools: Tools which are hand held but are powered by electricity. These

include chainsaws, high grade motors, electric drills, angle grinders, jigsaw cutters,

tappers, fasteners etc.

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S.W.O.T ANALYSIS

SWOT analysis is a strategic planning method used to evaluate the Strengths,

Weaknesses, Opportunities, and Threats involved in a project or in a business venture. It

involves specifying the objective of the business venture or project and identifying the

internal and external factors that are favorable and unfavorable to achieve that objective.

The technique is credited to Albert Humphrey, who led a convention at Stanford

University in the 1960s and 1970s using data from Fortune 500 companies

S.W.O.T ANALYSIS OF SANGEETA TOOLS LTD.

STRENGHTS:

Good Brand Image

They have a good Market share

Their distribution channel is very strong and they provide effective delivery to

their customers.

Strong asset and infrastructure

More product awareness

They are also financially sound

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WEAKNESSES:

Not popular in rural areas

Premium pricing

OPPORTUNITIES:

They have a fairly large market waiting to be explored.

Global market opportunity

THREATS:

Large number of competitors, Deep Tools Pvt. Ltd. being the major one.

Change in government policy may affect the growth and expansion of the

sector and the company.

Arrival of new players may shift their policies

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SPANNERS:

Introduction

A wrench or spanner is a tool used to provide grip and mechanical advantage in

applying torque to turn objects—usually rotary fasteners, such as nuts and bolts—or

keep them from turning.

In British English, spanner is the standard term. The most common shapes are called

open-ended spanner and ring spanner. The term wrench refers to a type of adjustable

spanner.

In American commerce, such a wrench may be called a spanner wrench to distinguish

it from the British sense of spanner.

Higher quality wrenches are typically made from chromium-vanadium alloy tool

steels and are often drop-forged. They are frequently chrome-plated to resist corrosion

and ease cleaning.

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Types of Spanners

Open Ended Spanner

The open ended spanner has U-shaped jaws to grip two opposite sides of the nut or

bolt. The jaws are inclined at an angle of 15 degree to the handle to support greater

flexibility in movement where adequate space is not available for turning the nut.

Ring or Box End Spanner

The box end spanners are also usually double ended whose ends are in the shape of a

ring with 6 or 12 tabs to grip hexagonal nuts or bolts. Eight points spanners are also

available to turn square-shaped nuts.

Combination Spanner

In combination spanner one end is in ring shape while other end has U shape to

provide the advantages of both open ended and ring spanner. Both ends are usually of

same dimensions.

Adjustable Spanner

Also known as shifting spanner, it has adjustable jaw which can be fitted well around

nuts or bolts of different sizes. These are usually single ended.

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Cold Stamped Spanner:

Cold Stamped spanner is the spanner of the highest quality. The price of such a

spanner is 40% higher than of the carbon steel spanner. Such sorts of spanners are

only exported to countries like U.S.A and England.

Chrome Vanadium Spanner:

Higher quality wrenches are typically made from chromium-vanadium alloy tool

steels and are often drop-forged. They are frequently chrome-plated to resist corrosion

and ease cleaning.

These spanner are generally Sold in countries like Germany, Russia, Italy, England

and U.S.A.

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Carbon Steel Spanner-

Carbon steel Spanner’s are Medium or low quality wrenches which is the most

demanded type of spanner in the world. Carbon steel spanners are cheap and very

effective. A normal carbon steel spanner is 30% less costly than the Chrome

Vanadium. Carbon steel spanners are generally exported to countries in Africa, In the

Middle-East and in countries of South-East Asia.

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COMPETITORS

Deep Tools Pvt. Ltd.

The manufacturing unit of seven drop forged hammers is backed up by on  ultra

modern machinery/QC systems with the assistance of our professional sales and

marketing team. , does it all Research, Design, Engineering, Packaging and

Merchandising. 's range of products has been designed to satisfy every need of

clients. A strict control through every stage of our manufacturing process, such as

selection of raw material, design, forging, machining and finishing ensures the highest

quality standards of our tools.

Their qualified staff, their long experience and the capabilities of their management,

designers and technical engineers are fully involved at each and every step of

production to meet the increasingly demanding needs of our market. We are

constantly developing new products which are designed with the most advanced

technology to keep up pace with the latest market requirements.

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Sidh Tools Ltd.

”SAMSAN” brand is being Promoted and Manufactured by M/s. Sidh Tools Limited.

Since 1967 Excellent quality, Economical price and Ethical business dealings earned

SAMSAN instant acceptability. Holding these values close to heart SAMSAN built

the trust brick by brick,  In a very short span of time ”SAMSAN” occupies a unique

position in the industry &  built enduring business bonds with a vast dealer network in

India. Company is Awarded  with  QUALITY  MANAGEMENT  SYSTEM  ISO

9001: 2008  by JAS -ANZ.

Adoption of new technologies & faster communication, Wide choice, updated quality,

affordable price, streamlined distribution network and an appealing message.

For every SAMSAN product to be an excellent Value for Money (VFM) proposition,

the company adopts a proactive role to determine level of satisfaction and understand

the changing consumer aspirations.

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Balwinder Tools Pvt.Ltd

Its quality products are highly appreciated by their valued customers in the

International market. Balwinder Tools Pvt.Ltd. Trademark, BTL, is widely accepted

in of A, Russia, Middle & Far East.

BTL components are manufactured in eco-friendly conditions and packed in re-

enforced, bio-degradable  packing boxes. Clamshell, Blister and skin carded products,

as per client's specification, are their specialty. Each technician is trained towards

giving quality, top priority.

A pollution free in house heat treatment shop, consisting of Annealing, Hardening and

Tempering furnaces, ensures consistent hardening of components. Continues up

gradation of manufacturing process yield technological superiority resulting in high

quality products and on time deliveries.

The company wishes to establish new business links while developing long term

relations with existing client.

Chawla Forgings Pvt. Ltd.

Chawla Forgings Started In The New Millennium Prospered Under Leadership Of Mr.

Harman Chawla. Chawla Forgings Has Got The Reputation Of Being A Company Which

Could Produce Intricate Forgings Of Exceptionally High Quality Of Both Finished And

Polished Hand Tools. Our Reputation Is Build Upon High Quality And Reliable Support,

Based On Advanced Manufacturing Concept, High Technology, Its Seasoned Designer

Engineers And Their Dedicated Pursuit In Setting New Quality Standards.

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PRICING

Pricing factors are manufacturing cost, market place, competition, market condition,

and quality of product. Due to differentiation in the types of spanners, pricing is

generally different. Price is influenced by the type of distribution channel used, the

type of promotions used, and the quality of the product. Price will usually need to be

relatively high if manufacturing is expensive, distribution is exclusive, and the

product is supported by extensive advertising and promotional campaigns.

An efficient price is a price that is very close to the maximum that customers are

prepared to pay. In economic terms, it is a price that shifts most of the consumer

surplus to the producer. A good pricing strategy would be the one which could

balance between the price floor and the price ceiling.

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Pricing Techniques

Cost-plus pricing is the simplest pricing method and it is the method used in this

company. The firm calculates the cost of producing the product and adds on a

percentage (profit) to that price to give the selling price.

Consumers of these products are price sensitive and due to the stiff competition

present they are only willing to buy products at a low price. Therefore low cost of

production is very essential to these organizations. Cost plus pricing is a very

effective method of getting a loyal base of customers and it provides an ethical

advantage over the competitors.

Heavy production comes in handy in this sort of pricing as seeks to maximize the

number of units sold or the number of customers served in order to decrease long-

term costs.

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Pricing of spanners

Pricing of Carbon Steel Spanner

7.5

8

8.5

9

9.5

10

10.5

Deep Tools Sidh Tools Balwinder Tools Chawla Forging Sangeeta Tools

Series1

A Carbon steel Spanner with the size of 6mm-32mm is priced at 8-11 Rs. per piece.

It varies due to the quality provided by the producer or the quality required by the

consumer.

With Sidh Tools and Chawala forgings focusing on heavy production of Carbon steel

spanners their cost of production is lower than its competitors; therefore they can

price their product at a fairly low price.

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A Chromium Vanadium (of the same size) which is a good quality spanner is priced

at 13-18 Rs. per piece. Again the variation might occur due to either producer or

consumer.

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Pricing of Chromium Vanadium Spanner

13

13.5

14

14.5

15

15.5

16

16.5

17

17.5

Deep Tools Sidh Tools Balwinder Tools Chawla Forging Sangeeta Tools

Series1

Pricing of Cold Stamped spanner

0

5

10

15

20

25

30

Deep Tools Sidh Tools Balwinder Tools Chawla Forging Sangeeta Tools

Series1

A Cold Stamped spanner (of the same size) which is the highest quality spanner is

price at 20-26 Rs. per piece. This kind of spanner is only made in good companies

and the market base is smaller than both Carbon steel & chromium Vanadium

spanners.

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Entry in this market is relatively tougher than other sectors.

A company must be financially sound in order to get into this market as there

is a requirement for heavy investments.

As the production of spanners is very large, all established companies enjoy a

fairly low cost of production. New companies on the other hand tend to spend

more on production therefore they cannot compete with the prices of the

existing companies.

A company must have a technical advantage in order to gain superiority in the

market.

Companies have a degree of authority over the market but that does not mean

they could set prices according to them.

Due to the very vast market and demand for different kinds of spanners,

market segmentation has occurred. The smaller companies often focus only on

producing The Carbon steel spanner. Due to their production of only one kind,

they achieve low cost on production and higher profits.

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MARKET SEGMENTATION

Market segmentation is a concept in marketing. A market segment is a sub-set of a

market made up of people or organizations with one or more characteristics that cause

them to demand similar product and/or services based on qualities of those products

such as price or function.

A true market segment meets all of the following criteria: it is distinct from other

segments (different segments have different needs), it is homogeneous within the

segment (exhibits common needs); it responds similarly to a market stimulus, and it

can be reached by a market intervention.

The term is also used when consumers with identical product and/or service needs

are divided up into groups so they can be charged different amounts for the services.

The people in a given segment are supposed to be similar in terms of criteria by which

they are segmented and different from other segments in terms of these criteria.

These can be broadly viewed as 'positive' and 'negative' applications of the same idea,

splitting up the market into smaller groups.

Market segmenting is dividing the market into groups of individual markets with

similar wants or needs that a company divides into distinct groups which have distinct

needs, wants, behavior or which might want different products & services. Broadly,

markets can be divided according to a number of general criteria, such as by industry

or public versus private. Although industrial market segmentation is quite different

from consumer market segmentation, both have similar objectives. All of these

methods of segmentation are merely proxies for true segments, which don't always fit

into convenient demographic boundaries.

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Market Segmentation -Carbon Steel

Deep Tools

Sidh Tools

Sangeeta tools

Balwinder Tools

chawla forging

Carbon steel Spanner’s are Medium quality wrenches which is the most demanded

type of spanner in the world. Carbon steel spanners are cheap and very effective. A

normal carbon steel spanner is 30% less costly than the Chrome Vanadium. Carbon

steel spanners are generally exported to countries in Africa, In the Middle-East and in

countries of South-East Asia. In order to gain a large part of the market the companies

have to minimize the production of other spanners and have to focus producing only a

single spanner which leads them to minimize costs and maximize profits.

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Market segmentation-Chrome Vanadium

Deep Tools

Sidh Tools

Sangeeta tools

Balwinder Tools

chawla forging

Higher quality wrenches are typically made from chromium-vanadium alloy tool

steels and are often drop-forged. They are frequently chrome-plated to resist corrosion

and ease cleaning.

These spanner are generally Sold in countries like Germany, Russia, Italy, England

and U.S.A. Due to this being a better quality spanner, the bigger players like Deep

tools and Sangeeta tools have an advantage due to their technical superiority.

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Market Segmentation- Cold Stamped

Deep Tools

Sidh Tools

Sangeeta tools

Balwinder Tools

chawla forging

A Cold Stamped spanner (of the same size) which is the highest quality spanner is

price at 20-26 Rs. per piece. This kind of spanner is only made in good companies

and the market base is smaller than both Carbon steel & chromium Vanadium

spanners. The small producers like Balwinder Tools and Chawla Forging do not

produce this item on a regular basis. Whereas bigger producer like Deep tools and

Sangeeta Tools tend to thrive in such a Market.

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PORTER”S FIVE FORCES ANALYSIS

Porter's Five Forces is a framework for industry analysis and business strategy

development formed by Michael E. Porter of Harvard Business School in 1979. It

draws upon Industrial Organization (IO) economics to derive five forces that

determine the competitive intensity and therefore attractiveness of a market.

Attractiveness in this context refers to the overall industry profitability.

An "unattractive" industry is one in which the combination of these five forces acts to

drive down overall profitability. A very unattractive industry would be one

approaching "pure competition", in which available profits for all firms are driven

down to zero.Three of Porter's five forces refer to competition from external sources.

The remainder are internal threats.

Porter referred to these forces as the micro environment, to contrast it with the more

general term macro environment. They consist of those forces close to a company that

affect its ability to serve its customers and make a profit. A change in any of the

forces normally, requires a business unit to re-assess the marketplace given the

overall change in industry information. The overall industry attractiveness does not

imply that every firm in the industry will return the same profitability.

Firms are able to apply their core competencies, business model or network to

achieve a profit above the industry average. A clear example of this is the airline

industry. As an industry, profitability is low and yet individual companies, by

applying unique business models, have been able to make a return in excess of the

industry average.

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Porter’s Five Forces

Sangeeta tools Pvt. Ltd.

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Existing Rivalry:

Competition in chrome vanadium and cold stamped by Deep Tools Pvt Ltd.

Competition in chrome vanadium by Sidh Tools pvt Ltd.

Competition only in carbon steel by Balvinder Tools Pvt ltd.

Competition only in carbon steel by Chawla Forgings.

Threats of new entrants:

In this Sector there are not many upcoming firms as the market already consist of

several big players.

Sidh tools have recently started dealing in cold stamped which may cause a

problem as uptil now only Deep tools were competing and with another

entry the customers have more options to choose from.

Eastman Impex offering Carbon steel at a lower price.

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Bargaing Power Of suppliers:

When the competition is high, suppliers usually enjoy a favorable position while

dealing with the companies. However in this scenario the producers are very much in

competition too with most of them being in Punjab only. Therefore the cannot

influence price according to their will.

B K Steel Company

United Steel rolling Mills

Bharat Iron Trading Co.

Bargaining power of customers:

With a no. of customers in the market, their influence on price is low too.

Here are some of the major customers:

GEDORE Tool Center KG, Remscheid.

Stanlet Tools centre,U.S.A

Kone Mousa Ltd – Ghana

New Chapter Enterprises - South Africa

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Threat From Substitutes

A power tool is a tool powered by an electric motor, an internal combustion engine, a

steam engine, compressed air, direct burning of fuels and propellants, or even natural

power sources like wind or moving water. They are used in industry, in construction,

and around the house for driving, drilling, cutting, shaping, sanding, grinding,

polishing, painting, and heating. Stationary power tools for metalworking are usually

called machine tools. Here are some prower tool providers:

Endico Power Tools (INDIA)

Morden Electric Co

Recommendations

Increase in production would decrease the cost of production which would

yield more profits.

Expand their network abroad as there is still a vast market ready to be tested.

Continuous innovation to expand.

Although exports are the main priority to this company

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RELATIONSHIP MARKETING

The company works on the principles of relationship marketing.

Relationship marketing is a form of marketing in which emphasis is placed on

building longer term relationships with customers rather than on individual

transactions. It involves understanding the customer’s need

As they go through their life cycles. It emphasizes providing a range of products and

services to existing customers as the need them .It is a philosophy of doing business, a

strategic orientation, that focuses on keeping and improving relationships with current

customers rather than on acquiring new customers. It is the use of wide range of

marketing, sales, communication, and customer care techniques and processes to

identify your named individual customers, create a relationship between your

company and these companies.

Satisfaction

Relationship marketing relies upon the communication and acquisition of consumer

requirements solely from existing customers in a mutually beneficial exchange

usually involving permission for contact by the customer through an "opt-in" system.

With particular relevance to customer satisfaction the relative price and quality of

goods and services produced or sold through a company alongside customer service

generally determine the amount of sales relative to that of competing companies.

Although groups targeted through relationship marketing may be large, accuracy of

communication and overall relevancy to the customer remains higher than that of

direct marketing, but has less potential for generating new leads than direct marketing

and is limited to Viral marketing for the acquisition of further customers.

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Retention

A key principle of relationship marketing is the retention of customers through

varying means and practices to ensure repeated trade from preexisting customers by

satisfying requirements above those of competing companies through a mutually

beneficial relationship. This technique is now used as a means of counterbalancing

new customers and opportunities with current and existing customers as a means of

maximizing profit and counteracting the "leaky bucket theory of business" in which

new customers gained in older direct marketing oriented businesses were at the

expense of or coincided with the loss of older customers. This process of "churning"

is less economically viable than retaining all or the majority of customers using both

direct and relationship management as lead generation via new customers requires

more investment.

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PROMOTION

Promotion is one of the four elements of marketing mix (product, price, promotion,

place). It is the communication link between sellers and buyers for the purpose of

influencing, informing, or persuading a potential buyer's purchasing decision.

1. Above the line :

Promotion in mass media (e.g. TV, radio, newspapers, internet, mobile phones, and,

historically, illustrated songs) in which the advertiser pays an advertising agency to

place the advertisement

2. Below the line:

All other promotion, much of this is intended to be subtle enough for the consumer to

be unaware that promotion is taking place. E.g. sponsorship, product placement,

testimonials, sales promotion, merchandising, direct mail, personal selling, public

relations, trade shows.

3. Through the line

TTL is a neologism describing an existing process, In the TTL approach, a mix of

“Above the line” and “Below the line” is used to integrate a marketer's efforts and

optimize returns from these separate investments. This switch in the TTL approach

has shifted its emphasis more towards BTL. The idea remains to optimize the return

on marketing budget spent by focusing one's energy on winning smaller yet more

crucial BTL battles than ATL wars with well-funded competition.

- 38 -

Below the line communications use mediums that are more niche focused. The

BTL communication, however, that gives the marketer the ability to tailor their

messaging in a more personal manner to the audience. ATL promotions are also

difficult to measure well, while BTL promotions are highly measurable, giving

marketers valuable insights into their return-on-investment. These insights can then

be used to inform the next BTL communication to the audience and tailor the

messaging based on the feedback received.

Below the line communication is a more effective method than the other two for this

market. This market consists of companies who directly deal with their customers

therefore BTL gives them a good platform to market their goods. Choosing BTL over

ATL helps companies save a lot of money which is helpful.

- 39 -

TRADE SHOWS:

Trade shows are designed to let entrepreneurs meet many potential customers face-to-

face in a brief period of time inexpensively. It is possible during the course of one

trade show to personally meet most of your important clients and suppliers, making

shows a good way to establish and reinforce relationships. Because business-to-

business shows typically do not allow selling on the show floor, generating sales leads

is the most common reason exhibitors participate. Norm Hughes, president of Norda

Technologies, a software firm in Newton, New Jersey, uses the computer industry's

major shows as his primary marketing vehicle for introducing new products, another

popular reason for exhibiting.

Common reasons for exhibiting include:

Generating sales leads

Generating actual sales at the show

Enhancing your image and visibility

Reaching a specific audience

Establishing a presence in the marketplace

Improving the effectiveness and efficiency of your marketing efforts

Personally meeting your customers, competitors and suppliers

Prospecting for new customers

Introducing new products and services

Demonstrating your product in ways not possible using other marketing

channels

Recruiting distributors or dealers

- 40 -

Cologne Trade Fair:

koelnmesse (Cologne Trade Fair or Cologne Exhibition Centre) is the name of the

international trade fair and exhibition center located in Cologne, Germany. With over

70 trade fairs and over 2.000 conferences held annually, koelnmesse is the country's

largest trade fair organizer and with 284.000 m² exhibition floor area the third largest

by area.

The Cologne Trade Fair ground was founded in 1922, on initiative of former Cologne

mayor Konrad Adenauer. The old Fair Tower Cologne is a landmark building from

1928 and features a tower restaurant on the top floor.

China’s Canton Fair

The Canton is a trade fair held in the spring and autumn seasons each year since the

spring of 1957 in Canton (Guangzhou), China.

The Fair is co-hosted by the Ministry of Commerce of China and People's

Government of Guangdong Province, and organized by China Foreign Trade Centre.

Its full name since 2007 has been China Import and Export Fair renamed from

Chinese Export Commodities Fair, also known as Canton Fair.

The Fair is the largest trade fair in China . Among China's largest trade fairs, it has the

largest assortment of products, the largest attendance, and the largest number of

- 41 -

business deals made at the fair. Like many trade fairs it has several traditions and

functions as a comprehensive event of international importance.

Fifty trading delegations, being composed of thousands of China's best foreign trade

corporations (enterprises), take part in the Fair. These include private enterprises,

factories, scientific research institutions, wholly foreign-owned enterprises, and

foreign trade companies. The 101st fair saw 314 different companies from 36

countries.

- 42 -

CONCLUSION

The basic conclusion for Sangeeta Tools Pvt. Ltd.. is that the company can make

more and more profit only when it can satisfy all its customers, dealers and

distributors in order to do that company should agree with all their fair suggestions

and make them happy.

The Research concluded by me states that Sangeeta tools Pvt. Ltd is exceeding over

many companies, however deep Tools are giving them a good competition.

The Market share of this company is high and I could only see this company

dominating the tool industry in India over the coming years.

- 43 -

LIMITATIONS OF THE PROJECT

1. Due to the industry being a B2B industry, it was hard gathering information. As

the suppliers were mostly not in Ludhiana and customers being from abroad

gathering data was hard.

2. The scale of research could not get very large.

3. As some data is secondary so there is a possibility of wrong information. T

- 44 -

BIBLIOGRAPHY

WEBSITES

www.wikipedia.com

www.google.com

www.indiamart.com

www.sangeetatools.com

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