Work Reference Crystal, Jin Wu
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Work ReferenceCrystal, Jin Wu
Promotion & Merchandising Solutions
• Design and produce merchandising tools for FMCG customers
Provide 60% of P&G’s (16 brands) in-‐store display materials in China
Promotion & Merchandising Solutions
• Design and produce merchandising tools for FMCG customers
Provide 80% of Colgate’s dump bins & on-‐pack promotional premiums in China
Promotion & Merchandising Solutions
Food Packaging & Tableware• High end disposable products launch in Asia Pacific market
Real Estate • Media Interview at Let’s Go, the magazine for KCRC (Kowloon Canton Railway
Corporation) Railway issued in December, 2008
Real Estate• Media Interview at Let’s Go, the magazine for KCRC (Kowloon Canton Railway
Corporation) Railway issued in July, 2008
Real Estate
• Participate live show at Guangdong TV station together with the research scientist of Guangzhou Academy of Social Sciences and the commentator of Macau Daily
Coca-‐Cola Worldwide Licensing
• Set up Coca-‐Cola Store with unique visual merchandising support
• Thematic Promotional Activities
Classified -‐ Confidential
We All Speak Football Campaign• Star Contest event launched in Q2, 2006• e-‐Marketing at iCoke website• Store merchandising
Coca-‐Cola Worldwide Licensing
• New product launch of Dulux Paints
Brand Building
• New package launch of Master, a well known seasoning product in China
Brand Building
• Heinz infant foods
Brand Building
• Meiji Ice cream first launch in China
Brand Building
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