Work & Process

WORK&PROCESS

WORK & PROCESS2

2418

04 10MEDIAVESTNEW YORK, NY

KAPLAN THALERNEW YORK, NY

DIGITAL FABRICATIONPITTSBURGH, PA

EMISSIVE COMPRESSIVEPITTSBURGH, PA

ORACLENEW YORK, NY

14

WORK

3CONTENTS

30 4638

50

SOCIAL HOUSINGPITTSBURGH, PA

FRICK PARK NATATORIUMPITTSBURGH, PA

CLEVELAND INSTITUTE OF ARTCLEVELAND, OH

LARIMER URBAN RENEWALPITTSBURGH, PA

PROCESS

All original work shown by Braxton Satterfield. Copyright © 2012.

WORK & PROCESS4

5MEDIAVEST

1675 BROADWAY NEW YORK, NY<UNDER CONSTRUCTION>

MediaVest, an international advertising agency under the Publicis brand, is 150,000 SF of commercial interior rennovation spread across three floors. Leaving the core elements untouched, the program calls for a progressive layout, including an open plan arrangement, bench seating, and a telecommunications center.

The ambience of each floor exudes a cool color palette, an accurate portrayal of the company’s logo and branding. Key design features include decorative pendant lighting, organic wall coverings, corian feature walls, smart boards, and green finishes.

MEDIAVEST

WORK & PROCESS6

7MEDIAVEST

WORK & PROCESS8

9MEDIAVEST

WORK & PROCESS10

11KAPLAN THALER

WORK & PROCESS12

13KAPLAN THALER

1675 BROADWAY NEW YORK, NY<UNDER CONSTRUCTION>

Kaplan Thaler is a medium-sized media advertising agency, based in New York, with numerous clients including Wendy’s, Pfizer, and Afflac. This proposal calls for an extension of their existing offices, emphasizing an open plan surrounding a telepresence area and lounge, for commuters and Kaplan Thaler’s sister companies.

Placing the telepresence/lounge at the nucleus puts impromptu collaboration on display and inviting all employees. Perimeter offices are minimal to allow a great distribution of natural daylight. The finish palette is muted, with bright interjections of color and texture to create a dialogue with the company branding.

Furniture highlights include benching tables and mobile pedestals from Steelcase. Pendant lighting accentuates the lounge, while contemporary fixtures dot the open plan. A glass marker board becomes a focal point for conferences and potential clients.

KAPLAN THALER

WORK & PROCESS14

15ORACLE

WORK & PROCESS16

120 PARK AVE. NEW YORK, NY<UNDER CONSTRUCTION>

Oracle is a global provider of hardware and software system innovations, ranging from cloud storage to server databases. With numerous offices located in New York City, Oracle chose 120 Park Avenue to become the city’s headquarters.

The project includes three floors of interior renovation, including a high-end front of house that caters to video conference and training rooms. Perimeter offices feature a full glass storefront system to distribute natural daylight throughout the open plan promote transparency.

The reception interior blends modern architecture with contemporary finishes, illustrated by the natural wood, decorative wallcoverings, and corian counter tops.

ORACLE

17ORACLE

WORK & PROCESS18

19DIGITAL FABRICATION

WORK & PROCESS20

21DIGITAL FABRICATION

1675 BROADWAY NEW YORK,NY<SPRING 2008>

The Carnegie Mellon School of Architecture’s Fabrication Lab is a student-operated facility that plays host to innovative and experimental production. Furthermore, it is the grounds for the advancement of digitally driven design, rapid prototyping and manufacturing. Students and faculty are better equipped to probe the potential of pervasive digital design and manufacturing processes with the usage of a 6 axis CNC mill, 3D printers, and vacuum former.

The lab operates on the theory that architecture exists in the physical world and physical realm of design investigation is a necessary complement to virtual simulation. As such, the Fabrication Lab is a bridge between the digital and the physical and is intended to be utilized throughout the design process at multiple scales.

DIGITALFABRICATION

WORK & PROCESS22

23DIGITAL FABRICATION

WORK & PROCESS24

25EMISSIVE + COMPRESSIVE

WORK & PROCESS26

27EMISSIVE + COMPRESSIVE

PITTSBURGH, PA<SPRING 2008>

Emissive Compressive is a student-organized exhibition, hosted by Edge Studio in their gallery. Participating in the Liberty Gallery Crawl, the exhibition invites locals with its evocative form and ambient lighting.

Emissive Compressive is the product of Carnegie Mellon’s very first Digital Fabrication course. The course aims to explore the boundaries of performance-driven composite surfaces by pushing the threshold of digital fabrication technology. This can be achieved with the use of a 6 axis CNC mill, 3D printers, vacuum former, and the latest parametric software.

The exhibit engulfs its occupants in a organic wall of PETG plastic sheets, strategically fastened with rivets to push the limits of the ceiling-mounted structure. LED track lighting is programmed to wish the space with vivid lighting in congruence with guest DJ. The result is temporal experience that disrupts the context of the surrounding corridor.

EMISSIVE +COMPRESSIVE

WORK & PROCESS28

29EMISSIVE + COMPRESSIVE

WORK & PROCESS30

SOCIAL HOUSING

PITTSBURGH, PA<SPRING 2009>

Digital technology is rapidly transforming social interaction, ultimately dissolving the necessity for proximity. Smart phones and computers have become the default medium for a plethora of activities including: commerce, communication, and leisure. Architecture, the spatial organizer of human activity, has the ability to interface with digital information to cultivate a hybrid situation for social interaction and education.

Social Housing re-imagines traditional architecture of the University of Pittsburgh by creating environments that parallel typologies implemented in virtual social networks. Such frameworks have received unprecedented success by providing users with accessibility, without complete privacy. The integration of shared spaces in student housing exploits specific spatial conditions of the campus environment.

The voyeuristic relationship of the dormitory creates a dynamic experience where the memory of the dorm room is a constantly evolving recollection, dependent upon the activity of its inhabitants. By removing anonymity, students are able to find commonalties amongst their neighbors.

31SOCIAL HOUSING

WORK & PROCESS32

33SOCIAL HOUSING

“Within a few years, the passive physical world defined by purely functional structures which give people shelter, which we consume products and interact with the world by way of screens, will be rendered obsolete by intelligent environments in which everyone and everything will both generate and consume information and transform it into knowledge.”

_Jurgen Mayer “Corridor”

WORK & PROCESS34

35SOCIAL HOUSING

WORK & PROCESS36

37SOCIAL HOUSING

WORK & PROCESS38

39CLEVELAND INSTITUTE OF ART

WORK & PROCESS40

41CLEVELAND INSTITUTE OF ART

CLEVELAND, OH<SPRING 2008>

The Cleveland Institute of Art is a professional college specializing in graphic art and industrial design. Seeking expansion for its 125th anniversary, the proposed site rests against an original Ford Model T factory. The design of the new addition calls for 78,000 SF of flexible studios, digital classrooms, faculty offices, gallery, library, and lecture hall.

The conceptual vision aims to engage the neighboring community of Case Western Reserve, inviting the public to become participate in student-organized exhibitions. In conjunction with Frank Gehry’s Cleveland Museum of Art, the master plan creates an artistic district, giving identity to a once barren, empty parking lot.

The building’s form was inspired by the opportunity of creating a transitional experience for both occupants and locals, as result of the operable motorized shutters. Thus, putting the institution center stage within the community. Sustainable practices include passive solar heating, natural ventilation, and shading against solar glare. The open floor plan arrangements encourage students of all disciplines to collaborate and offer impromptu critiques.

This new structure is creates a pivotal dialogue of context, marrying it’s predecessor with the CIA’s future aspirations to become something greater.

CLEVELAND INSTITUTEOF ART

WORK & PROCESS42

43CLEVELAND INSTITUTE OF ART

WORK & PROCESS44

45CLEVELAND INSTITUTE OF ART

STEEL FRAMING

LoW-E GLAzING

PERFoRATED CoRTEN MoToRIzED PANELS

LoCAL FAUNA

CELLULoSE INSULATIoN

ACT

WORK & PROCESS46

47LARIMER URBAN RENEWAL

PITTSBURGH, PA<FALL 2008>

The Larimer community is an existing neighborhood within Pittsburgh that is plagued by continual growth of vacancy, lack of economic stimulus, and poor environmental qualities. The Kingsley Center, the community organization, has reached out to the Urban Redevelopment Association and Carnegie Mellon’s School of Architecture to create a redevelopment strategy that projects into the next 40 years.

The vision for the urban design studio involves a transformation of Larimer into a sustainable community with the generation of jobs and the education of green technologies. The proposed framework exploits the locality of massive, housing vacancies by constructing 100 acres of urban farm land. This concept proposes the growth and distribution of agriculture for the Larimer community in a farmer’s market, generating job training and labor opportunities for neighbors.

Existing housing located within the urban farmland is reintegrated back into the surrounding community, thus densifying the desolate area. Three existing housing typologies were intensely documented, charting proximity, occupancy, and orientation in an effort to design sustainable housing that will improve poor living conditions. The largest considerations include air quality, storm water remediation, and incorporating natural daylight. Although environmental improvements influenced the design of each housing typology, fostering social connections between neighbors and neighborhood blocks became the most vital introduction. The integration of residential, mixed use, and commercial zoning attributed to the success of achieving this goal.

LARMIERURBANRENEWAL

WORK & PROCESS48

49LARIMER URBAN RENEWAL

WORK & PROCESS50

51LARIMER URBAN RENEWAL

Inside the community, three existing housing typologies were documented, charting proximity, occupancy, and orientation. In an effort to design sustainable housing that will improve poor living conditions, the most signifcant priorities are air quality, storm water remediation, and integration of natural daylight. Although environmental improvements influenced the design of each housing typology, fostering social connections between neighbors and neighborhood blocks became the most vital. The confluent areas of residential, mixed use, and commercial zoning attributed to the success of achieving this goal.

WORK & PROCESS52

53FRICK PARK NATATORIUM

WORK & PROCESS54

55FRICK PARK NATATORIUM

PITTSBURGH, PA<FALL 2006>

Frick Park is an intimate park located near the East Liberty corridor of Pittsburgh. The student-selected program calls for a community spa and recreational center to primarily serve the adjacent residential zone. Existing conditions include an assortment of bicycle trails, covered patios, and a bowling green. The most challenging element of siting the project is the park’s sloping topography and grade.

The form is derived from the progression of the site’s contours, to create an inviting public plaza. The excavated land is recycled to create the entry and used as supplementary backfill. The two wings of the building separate the main programmatic spaces: the recreational pools and administration. The spatial arrangement addresses the issue of publicity and privacy.

one of the most exciting features of the recreational area is the outdoor terrace, enclosed by the ever-changing vegetation wall. The trellis wall supports the vertical growth of annual planting to create an increased sense of privacy, while providing a scenic backdrop from within the pool area. The trellis wall also mitigates storm water runoff and reduces solar heat gain. This experience produces a seasonal experience to all pedestrians, thus making the aquatic center a favorable destination.

FRICK PARKNATATORIUM