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WORK PLAN BBA II 2015-2016
ARYANS GROUP OF COLLEGES, NEPRA Page 1
ARYANS GROUP OF
COLLEGES
WORK PLAN
2015-2016
BBA II
"Aryans Group strives to develop a centre of Excellence for
value based management and information technology education,
research and training
comparable with the best in the world through continuous
learning, societal responsiveness and strategic interaction with
the corporate world".
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WORK PLAN BBA II 2015-2016
ARYANS GROUP OF COLLEGES, NEPRA Page 2
CONTENTS
S.NO TOPICS PAGES
1 Parameters and Modalities of Assessment 3
Rules & Regulations 4-7
Code of Conduct
2 Hostel Rules
Library Rules
Dress code
3 Aryans towards Environmental Awareness 8
4 List of Holidays 8
5 Events Chart 9
6 Marking Scheme for MSTs & Final Examination 9
7 SEMESTER III 10
8 Academic Calendar (August-December) 11-12
9 Course syllabus Structure 13
10 Syllabus 13-18
11 Date sheet for MST I & MST II 19
12 Third Semester Examination 20
13 SEMESTER IV 21
14 Academic Calendar (January-April) 22-23
15 Course Syllabus Structure 23
16 Syllabus 24-29
17 Date sheet for MST I & MST II 30
18 Fourth Semester Examination 31
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PARAMETERS AND MODALITIES OFASSESSMENT
This syllabus is subject to any modification if required by the
university.
In case a holiday is declared on a day scheduled for a test, it
will be rescheduled.
First Mid Semester Examination scheduled to be held in
September, will be based on syllabus covered before first Mid
Semester Examination.
Second Mid Semester Examination scheduled to be held in
November, will be based on syllabus covered after first Mid
Semester Examination.
The Question Papers of all the subjects will be based on PTU
Pattern.
Student has to submit his/her assignments as per the prescribed
dates given by the Subject Teacher.
40 Marks are assigned to a Students performance in MSTs,
Assignments, Overall Attendance, Class Tests, and Class Behavior
& Class Presentation.
MST Marks 12 Marks
Class Assignments 8 Marks
Class Presentation 8 Marks
Attendance 4 Marks
Class Test 4 Marks
Class Behavior 4 Marks
Students must clear their dues in Accounts Office before taking
their Admit Cards.
Results of those students who are in arrears of fees shall be
withheld.
No request for any re- test, re-examination, re-consideration of
awards, shall be entertained.
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RULES & REGULATIONS
Code of Conduct
All the students must ensure that the campus of the Institute
and its facilities are maintained in a neat
and clean way.
All the students must strictly abide by the instructions, issued
from time to time and conveyed through the
Notice Board of the Institute.
Students must be seated in the classroom five minutes before the
schedule time. No student will be allowed
to leave the class, once the teacher is in the classroom.
The academic regulations of the university require a student to
attend 75% of lectures to be eligible to take the
examination. However, it is desirable that all students attend
all the classes regularly. Students attending classes over and
above 75% will be suitably rewarded.
All students must see the notice board and the class bulletin
boards regularly to keep themselves
updated about their academic schedules and requirements.
Students are not allowed to loiter unnecessarily in the
Institute/Computer Lab/Library and Hostel Campus
during class hours.
All students must maintain strict behavioral decency and
discipline at all times. Any such act, which is
unbecoming of a student, may lead to his withdrawal from the
programme.
Students should maintain discipline in the Computer lab/
Library/ Class room sessions. They should also take
care of the equipments. Mishandling/ damage of the equipment may
lead to fine.
All students must follow the dress code on the fixed days of the
week. For other working days they should
come formally dressed to the college. Wearing fashionable casual
dress is not allowed during the academic session.
The Official dress code of ACE should be observed during
placement interviews/Guest lectures/Institutional
events/ Industrial visits.
Students should carry their identity cards to the Institute
everyday and to be produced on demand. Cigarettes, alcohol and
narcotic drugs are strictly prohibited in and around the ACE
premises.\
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The use of cellular phones is strictly prohibited. The carrying
of mobile phone will lead to the confiscation of the same for three
years.
Any dues against the student due to loss/damage of ACE property
shall be recovered/ adjusted from
security deposit. Students are not allowed to bring any
unauthorized person into the Institute or Hostel Campus without
prior permission and approval from the Director. No firearms,
weapons or potentially dangerous instruments shall be stored in the
campus in general or
carried in person. Smoking and consumption of any alcoholic
beverage or intoxicant is strictly prohibited within the campus
of the Institute. Suspension / Expulsion orders can be
implemented with regards to any student at any point of time on
the
following grounds:
Willful violation of Institutes rules & regulations. Misuse
of Computer facilities / Cyber crime: Any students found
downloading
obscene material shall be liable to strict punishment.
Non-attendance of classes / tutorials as per institute norms.
Non-payment of institute dues.
Abusive behavior towards peers, juniors or faculty / staff in
the college, sending objectionable emails to faculty and staff.
Any of the conduct/ rules of the Institute can / will be changed
at appropriate
time by Academic Council. Transport Rules
The transport fee should be paid in the beginning of each
semester/year.
The student should obtain a bus pass.
The Students travelling in the college bus should not create any
disturbance to other fellow students and staff and should maintain
proper discipline.
The student will not be permitted to board or drop at points
other than that is specified in their bus pass.
All types of charges and fee relating to the transport facility
are subject to revision by the college
authorities for time to time.
The bus facility is available as per the college rule
All the Students travelling in the college bus should carry the
bus pass and produce the same at any time if demanded by the
authority.
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The student must report at the stoppage before at least 5
minutes as per the scheduled time .In case he/she
is late, college will not be responsible for his/her absence in
the college.
While travelling in the college bus, movement on foot-board is
strictly prohibited.
All the students/parents are expected to be aware of the
transport rules of the college and ignorance of the same will not
to be excuse for any dispute /claim.
The student has to make his/her own arrangement for reporting to
any interview or any kind of examination which are held outside the
campus. However he/she may avail the facility, if provide by the
college.
The bus facility shall be provided in the morning and in the
evening not in between during the working hours.
Hostel Rules
A hostelite will have to stay in the room allotted to him or her
with two or more roommates.
Inmates of each room are jointly held responsible for the
furniture and other things. Any damage to the hostel property is
recoverable from them.
Guests are strictly prohibited from entering hostel premises
without prior admission of the warden.
Once a student has paid and has been allotted hostel
accommodation, under no circumstances the money will be
refunded.
Students may be expelled from the hostel for violation of rules
and regulations, such as theft, ragging, abnormal behavior, use of
drugs, alcohol, and indiscipline. A student expelled on
disciplinary grounds shall forfeit his/her fees and deposit.
Management reserves the right to reject any applicants admission
to the hostel.
Library Rules
Library membership is compulsory for all the students Library
membership will be valid for one academic year. Students will have
to get their membership
renewed at the beginning of each new academic year. One single
bar-coded ticket shall be issued to each student for borrowing
books from the library. Student
can borrow a maximum of two text books on that ticket. Reader
tickets are non-transferable. The student himself/herself will be
responsible for any misuseof
his/her ticket. Exchanging tickets among students is strictly
prohibited.
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Text Book shall be issued to the students for a maximum period
of 7 days
Request for reissuing the books will be entertained after one
day.
Students would be provided digital & online library
facility.
Books marked NOT TO BE ISSUED, journals /references, magazines,
newspapers, project reports, audio/video cassettes shall not be
issued to the students. However, they can make use of them in
library premises.
Students would be provided photocopier facility in the library
itself so that one can photocopy the material required from
journals and magazines with charges.
Borrowers shall be responsible for the safe return of the books
to the library. While borrowing a book, student must ensure that
book is in good condition. The student will have to replace the
book or will pay double the price of the book, if any damage or
loss of the book is noticed at the time of returning the book in
the library.
Bags, folders, personal books, magazines, big purses etc. are
not allowed inside the library and are to be kept at property
counter.
Mobile phones are not allowed in the library.
Visitors will not be entertained in the library.
Silence must be maintained in the library.
No book shall be taken away from the reading tables without
permission of the librarian.
Newspapers must not be removed from the newspaper stand.
Scribbling/ underlining on the books is strictly prohibited
Two books at a time will be issued for a maximum period of one
week
A fine of rupees 10 per day shall be charged if books are not
returned within the specified time.
When a Student is free from a class he should utilize Library or
Computer lab facility rather than sitting idle..
Ignorance of rules will not be taken as an excuse for breaking
them.
DRESS CODE
FOR SUMMER FOR WINTER
White Shirt Grey Blazer/Grey Sweater
Grey Trouser, White Shirt,
College Tie & Belt, Grey Trouser,
Formal Black Shoes with Laces College Tie & Belt,
Formal Black Shoes with Laces
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ARYANS GROUP OF COLLEGES, NEPRA Page 8
ENVIRONMENTAL AWARENESS
1. 22 March World Water Day
2. 22 April Earth Day
3. 5 June World Environmental Day
4. 1-7 July Vanmahotsava Week
5. 11 July World Population Day
6. 16 September International Ozone Day
7. 2 December Pollution Prevension Day
8. 14 December National Energy Conservation Day
LIST OF HOLIDAYS
S.No Date Day Festival
1 15
th Aug
Saturday Independence Day
2 2nd
Oct
Friday Mahatma Gandhi Birthday
3 3rd
Oct
Saturday Dussehera
4 23
rd Oct
Friday Diwali
5 6th
Nov
Friday Guru Nanak Dev Ji Birthday
6 24
th Nov
Tuesday Shri Guru Teg Bahadur ji Martyrdom Day
7
Shri Guru Gobind Singh Birthday
8 26
th Jan
Monday Republic Day
9 14
th April
Tuesday Baisakhi
10
Ram Nomi
11
Id-Ul-Fitar
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EVENT CHART
S.NO DATE DAY EVENT
1 11th
Sep Friday Declamation (Management Students)
2 12th
Sep Saturday Teachers' Day - Declamation (Engineering
Students)
3 17th
Sept Thursday Freshers Party- RAJNI
4 9th
Oct Friday AD- MAD Show
5 14th
Oct Wednesday World Standards Day- Extempore (Management &
Engineering)
6 23rd
Oct Thursday Talent Hunt
7 23rd
Jan. Wednesday Girl Child Day-Declamation
8 27th
Jan. Monday Debate (Engineering)
9 19th
Feb Thursday Athletic Meet
10 6th
March Friday Debate- Women's Day
11 10th
March Tuesday Ad Mad Show
12 25th
March Wednesday Roshaan(Annual function)
13 11th
April Saturday Farewell
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MARKING SCHEME FOR MST & FINAL EXAMINATION
Examination Specifications
MST Pattern Max. Marks: 40 Time Allowed: 2 Hours
Section A: All Questions will be compulsory 10 Marks
Section B: Attempt only three out of four 30 Marks
Final Examination
Max. Marks: 60 Time Allowed: 3 Hours
Section A: All Questions will be compulsory 20 Marks
Section B: Attempt only five out of six 20 Marks
Section C: Attempt only two out of three 20 Marks
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SEMESTER III
(AUGUST-DECEMBER)
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ACADEMIC CALENDER
AUGUST-DECEMBER 2015 S.No DATE DAY EVENT
1 28th
July. Monday Beginning of 3rd
/5th semester
2 8th
Aug. Friday Beginning of the New Batch
3 3rd
Sept Wednesday Allotment of 1st
Assignment to Students
4 11th
Sept Thursday Declamation (Management Students)
5 12th
Sept Friday Teachers' Day Declamation ( Engineering Students
)
6 10th
Sept Wednesday Submission of 1st Assignment
7 12th
Sept Friday Showing the 1st
Assignment to students
8 17th
Sept Wednesday Freshers Party- RAJNI
9 5th
Aug-29th
Tuesday- Friday 1 Class test , 2 Case Studies (MBA) , 1 Aug
Presentations ( B.Tech ) , 1 Case Study (BCA) & 1 Case Study
(BBA) ; Presentation of 20% Students in each subject
10 19th
Sept Friday Compilation of attendance in each subject
11 22nd
Sept-26th
Monday-Friday Mid Semester Test- I Sept
12 29th
Sept Monday Discussion of answer sheets with students &
Compilation of Marks
13 1st
Sept-29th
Monday- 1 Class test, 2 snap test , 3 Case Studies Sept Monday
(MBA), 2 Presentations ( B.Tech ) & 2 Case Studies(BBA) ,
Presentation of 30% Students
in each subject
14 8th
Oct Wednesday AD- MAD Show
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15 14th
Oct Tuesday World Standards Day- Extempore (Management &
Engineering)
16 14th
Oct-16th
Tuesday- Allotment of 2nd
Assignment Oct Thursday
17 21st Oct Tuesday Submission of 2nd
Assignment
18 22nd
Oct Wednesday Talent Hunt
19 24th
Oct Friday Showing the Assignment to students
20 1st
Oct- 30th
Wednesday- 1 Class test , 2 snap test, 3 Case Oct Friday
Studies(MBA), 2 Presentations ( B.Tech ) & 2 Case Studies(BBA)
, Presentation of 30%
Students in each subject
21 31st
Oct Friday Compilation of attendance in each subject
22 31st
Oct Friday Completion of Syllabus
23 3rd
Nov.-7th
Monday-Friday Mid Semester Test-II Nov.
24 3rd
Nov.-7th
Monday-Friday 1 Class test , 2 snap test, 3 Case Studies Nov.
(MBA), 2 Presentations ( B.Tech ) & 2 Case Studies (BBA) ;
Presentation of 20% Students
in each subject
25 11th
Nov- 13th
Tuesday- Compilation of Marks & Attendance Nov Thursday
2nd
week of Tentatively Final Practicals 26 Nov.
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BBA COURSE STRUCTURE AND TEACHING SCHEME
MARKS MARKS TOTAL DURATION
INT. EXT. MARKS OF EXAM.
HRS.
SEMESTER-III
BBA 301 Human Resource 40 60 100 3hrs
Management
BBA 302 Marketing 40 60 100 3hrs
Management
BBA 303 Cost Accounting 40 60 100 3hrs
BBA 304 Business Statistics 40 60 100 3hrs
BBA 305 Management 40 60 100 3hrs
Information
Systems
BBA 306 Seminar on 100 3hrs
Contemporary
Issues
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HUMAN RESOURCE MANAGEMENT - BBA 301
MST-I SYLLABUS
Unit 1 Nature, scope, role and importance of HRM. New trends in
HRM due to globalization deregulation and technological
advancements, HRM practices in India, issues and challenges
Unit II
Job analysis: steps in analysing job and introduction to methods
of collecting job analysi information, Job description, job
specification, job design, job simplification, job rotation, joB
enrichment and job enlargement.
MST-II SYLLABUS
Unit III
Recruitment: sources of recruitment, policies and procedure of
recruitment, selection process, testing and interviews, Placement
and induction, transfer and promotion.
Unit IV Human Resource Development: Identification of training
needs and techniques of training,employee development and career
planning, Wage and salary administration and incentives.
Performance appraisal, methods and problems of performance
appraisal
TEXT BOOK: Human Resource: by Shashi k. Gupta ( Kalyani
Publisher )
REFERENCES:
Rao V.S.P. Human Resource Management, Excel books
C.B. Memoria Personal Management Himalay
K. Aswathappa Human Resource Management Tata McGrawHill
C.B. Gupta Human Resource Management Sultan Chand and Sons
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MARKETING MANAGEMENT-BBA 302
MST-I SYLLABUS
Unit I
Marketing: Nature and Scope of Marketing, customer needs, wants
and demand. Various Marketing Concepts: production, product,
selling, marketing and societal marketing, Analyzing marketing
environment: micro, macro Environment
Unit II
Market segmentation: need, concept, nature, basis and
strategies, mass marketing vs.Segmentation. Marketing mix: 4Ps of
products and 7Ps of services, components and factors affecting
MST-II SYLLABUS
Unit III Product decisions: product definition, new product
development process, and product life cycle, positioning, branding,
packaging and labeling decisions Pricing decisions: importance,
objectives, designing strategies, Pricing Techniques
Unit IV
Product promotion: promotion mix-introduction, importance,
advantages and disadvantages of various components and factors
affecting. Distribution: types of channel, factors affecting
decision, Designing and Managing Marketing Channel, Managing
Retailing, physical distribution system and its components
TEXT BOOK:
Marketing Management : by C.N Sontakki ( Kalyani Publisher )
REFERENCES:
Kotler,P., Keller, K.L. Koshy, A. and Jha, M., Marketing
Management: A South Asian
Saxena, Rajan, Marketing Management, Fourth Edition, Tata McGraw
Hill Education Pvt. Ltd.
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COST / MANAGEMENT ACCOUNTING BBA 303
MST I SYLLABUS
Unit I
Introduction: Cost and Cost Accounting, Scope, Objectives,
Advantages and disadvantages,Installation of costing system.
Differences Between Cost Accounting and Financial Accounting
andManagement Accounting, Analysis of Cost Preparation of cost
sheet, estimate, tender andquotation, Material Control: concepts
and techniques, pricing of material issues, Labour control :labour
turnover, idle time, methods of wage payment
Unit II
Overhead control: classification, allocation, apportionment and
absorption of overheads, Marginal Costing: contribution, P/V
ration; Break even analysis, margin of safety, application of
marginal costing techniques.
MST I SYLLABUS
Unit III
Standard Costing and Variance Analysis: material variances,
labour variances, Reconciliation of cost and financial Accounts.
Budgetary Control: Meaning, Classification, types of budget
(fundamentals only).
Unit IV
Financial Statement analysis: Meaning, objectives and Techniques
including Ratio Analysis.Cash Flow Statement (as per AS14),
TEXT BOOK:
Cost Accounting : by S.P Jain, K.L Narang ( Kalyani Publisher
)
REFERENCES:
Wilson, Cost Accounting, Himalya publications
Gupta, Sharma, Ahuja, Cost Accounting, FK publication
Nigam & Jain: Principles & Practices, PHI Learning
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Business Statistics -BBA-304
MST I SYLLABUS
Unit-I Statistics : Definition, Importance & Limitation,
Collection of data, classification andpresentation of frequency
distribution Measures of Central Tendency and Dispersion : Meaning
and objectives of measure of central tendency- arithmetic mean,
median, mode, geometric mean and harmonic mean,
characteristics,applications and limitations of these measures;
Measure of variation, range, quartile deviation, mean deviation and
standard deviation, coefficient of variation.
Unit II Correlation and Regression : Meaning of correlation ,
types of correlation positive and methods of studying correlation,
Lines of regression, co-efficient of regression, standard error of
estimate.
MST II SYLLABUS
Unit III
Index numbers and Time series : Index number and their uses in
business; construction ofsimple and weighed price, quantity and
value index numbers, test for an ideal index number,Components of
Time series - secular trend, cyclical, seasonal and irregular
variations. Methods ofestimating secular trend and seasonal indices
: use of time series in business
Unit IV
Probability & Probability Distributions : Definition, Basic
concepts, Events and experiments,random variables, expected value
Types of probability: Classical approach, Relative
frequencyapproach or empirical probability, Subjective approach to
probability, Theorems of probability:Addition theorem,
Multiplication theorem, Conditional probability, Bays Theorem, TEXT
BOOK:
Business Statistics : by Aggarwal Bhardwaj, V.kumar ( Kalyani
Publishers )
REFERENCES:
Sancheti and Kapoor V.K,Statistics Theory, Methods &
Application, Sultan Chand & Sons,
Lewin and Rubin, Statistics for Management, Prentice-Hall of
India, New Delhi
S P Gupta Statistical Methods Sultan Chand
Chandan J S,Statistics for Business and Economics Vikas
Publications
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MANAGEMENT INFORMATION SYSTEMS- BBA 305
MST I SYLLABUS
Unit I
Introduction: Definition, characteristics & significance of
MIS. Introduction to business systems:Operations Support Systems,
Management Support Systems, Expert Systems, and KnowledgeManagement
Systems. Information Concepts: Data Vs Information, types of
information, qualityof information.
Unit II
Decision Making: Simons model of decision making, structured
& un structure decisions. Database Management: Objectives,
role, advantages & disadvantages of DBMS, SQL, use of databases
for integration across functional areas. Introduction to Decision
Support System.
MST II SYLLABUS
Unit III
Design Methodology & Techniques: System development life
cycle, softwaredevelopment models. System Analysis SRS, DFD, DD
& Decision tables.System Design design methods, detailed system
design, design documentation.System Implementation &
testing.
Unit IV
Implementation & Evaluation: Planning, organizing, testing
& changeover. Evaluation approaches. Brief introduction of
emerging concepts and issues in Information Systems: Supply Chain
Management, Customer Relationship Management, ERP, Data
Warehousing, Data Mining. TEXT BOOK: Management Information System
: by Aman Jindal ( kalyani Publisher )
REFERENCES:
Davis & Olson: Management Information Systems.
Murdick, Ross, & Clagett: Information Systems for
Management.
Kenneth, Laudon and Jane Laudon MIS: Managing the Digital Firm,
Pearson Education.
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DATE SHEET
MST - I
DATE DAY MORNING EVENING
9:30 a.m 11:30 a.m 2:00 p.m 4:00 p.m
22-9-2015 Tuesday Business Statistics Human Resource
24-9-2015 Thursday Management Information Marketing Management
Systems
25-9-2015 Friday Cost Accounting Seminar on
Contemporary
Issues
MST II
DATE DAY MORNING EVENING
9:30 a.m 11:30 a.m 2:00 p.m 4:00 p.m
3-11-2015 Monday Business Statistics Human Resource
5-11-2015 Wednesday Management Information Marketing Management
Systems
6-11-2015 Thursday Cost Accounting Seminar on Contemporary
Issues
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THIRD SEMESTER EXAMINATION 2015
Third Semester Examination will be conducted in the month of
November & December.
Date Sheet will be given by the Punjab Technical University,
Generally University gives the date sheet before 2-3 weeks before
the examination.
S.NO DATE DAY SUBJECT
1.
2
3
4
5
6
7
8
9
10
11
12
13
14
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SEMESTER-IV (JANUARY-APRIL)
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ACADEMIC CALENDER JAN APR 2015
SN DATE DAY EVENT
1
12th
Jan. Monday Beginning of the all classes
2 21st Jan Wednesday 24
th ARYANS Job Fest
3 23rd
Jan. Friday Girl Child Day-Declamation
4 27th
Jan. Tuesday Debate (Engineering)
5 28th
Jan Wednesday Blood Donation Camp
6 19th
Jan.- 30th
Monday- 1 Class test ; 2 Case Studies(MBA)& 1 Case
Jan. Friday Study(BBA) ; Presentation of 20% Students
in each subject
7 30th
Jan. Friday Compilation of attendance
8 2nd
Feb.- 27th
Feb. Monday-Saturday
1 Class test ; 3 Case Studies(MBA)& 2 Case Studies,
Presentation of 20% students in each subjects
9 3rd Feb-6th
Feb. Tuesday- Allotment of 1st Assignments
Friday
10 13th
16th Feb. Friday- Submission of 1st Assignments
Monday
11 17th Feb. Tuesday Showing the Assignments to the students
12 19th Feb Thursday Athletic Meet
13 23rd
-28th
Feb Monday-Friday MST-I
14 28th
Feb Saturday Compilation of attendance
15 3rd
March Tuesday
Discussing the answer sheets with students & Compilation
of
answer sheets
16 6th March Friday Debate - Women's Day
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17 10th
March Tuesday Ad mad Show
18 25th
March Wednesday Roshaan (Annual Function)
19 23rd
- 26th
Mar. Monday- Allotment of 2nd
assignments
Thursday
20 2nd
Mar.- 31st Monday- 1 Class test ; 3 Case Studies(MBA)& 1
Case
Mar. Tuesday Study(BBA) ; Presentation of 30% Students
in each subject
21 31st Mar. Tuesday Compiling of attendance with MST 1,
Presentations and Assignment 1
22 1st-3
rd Apr. Wednesday- Submission of 2
nd assignments
Friday
1st Apr.- 30
th Apr.
Wednesday- 1 Class test ; 2 Case Studies(MBA)& 1 Case
23 Thursday Study(BBA) ; Presentation of 30% Students
in each subject
24 1st-4th April Wednesday- Mid Sem. Test-II (MST-II must cover
100%of
Saturday Syllabus)
25 11th April Saturday Farewell
26 2nd Week of April Tentatively Final Practicals
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BBA - COURSE STRUCTURE
SUBJECTS MARKS MARKS TOTAL
INT. EXT. MARKS
BBA 401 Research Methodology 40 60 100
BBA 402 Financial Management 40 60 100
BBA 403 Consumer Behaviour 40 60 100
BBA 404 Business Laws-I 40 60 100
BBA 405 Income Tax Act 40 60 100
BBA 406 Production and Operations 40 60 100
Management
BBA 407 Viva Voce 50 50
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RESEARCH METHODOLOGY- BBA 401
MST I SYLLABUS
UNIT I
Research Methodology: definition, objectives, role, scope in
management research, process of research, limitations & types
Research Design: Formulating the Research Problem, Choice of
Research Design, Types of Research Design, Sources of Experimental
Errors
UNIT II
Sampling: Advantages and Limitation of Sampling, Sampling
process, Types of Sampling: Non probability sampling techniques,
Probability sampling techniques, Sampling and non sampling errors.
Data collection: primary, secondary data collection, observation
methods and survey method:
MST II SYLLABUS
UNIT III
Measurement Concept, Levels of measurementNominal, Ordinal,
Interval and Ratio Attitude Measurement: Comparative scaling
techniques, Non-comparative scaling techniques, Questionnaire
Designing: Types, Guidelines for developing a good
questionnaire
UNIT IV Data Preparation And Analysis :: Editing, Coding, Cross
Tabulation and Practices throughExcel (Basic Concepts) Report
Writing: Types of Research Reports, Guidelines for Writing a
Report, Report Format, Guidelines for evaluating a report.
TEXT BOOK: Research Methodology : by C.R Kothari ( Kalyani
Publisher )
REFERENCES:
C.R. Kothari : Research Methodology, New Age International
Publishers
K.V. Rao : Research Methodology, Sterling Publishers,
Srivastava and Rego : Business Research Methodology Tata McGraw
Hill Rajinder Nargundhkar : Marketing Research, Tata McGraw
Hill
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FINANCIAL MANAGEMENT - BBA402
MST I SYLLABUS
Unit I
Introduction: Scope of Financial Management, Traditional
Approach; Modern Approach; Objectives of Financial Management;
Investment Decisions; Financing decisions; Profit Maximization vs.
Wealth Maximization, Sources of Long term Financing.
Unit II
Capital Budgeting: Meaning, importance and various techniques;
Pay back methods; Post Payback period; rate of return method; Net
Present value method; Internal rate of return method; Profitability
index method.
MST II SYLLABUS
Unit III
Cost of Capital: Introduction; measurement of cost of capital;
cost of equity shares; cost of preference shares; cost of debt;
calculation of overall cost of capital based on historical and
market rates (Fundamentals only).
Unit IV
Capital Structure: Introduction; capital structure decisions; NI
approach; NOI approach; MMapproach; Traditional approach. Working
Capital: Meaning, Factors affecting working capital management and
sources of working capital.
TEXT BOOK: Financial management system : By Shashi k. Gupta (
Kalyani Publisher )
REFERENCES:
Maheshwari, S.N, Financial Management Principles & Practice,
Sultan Chand & Sons.
Prasanna, Chandra, Financial Management: Theory and Practice,
Tata McGraw Hill.
Sheeba Kapil, Financial Management, Pearson Education.
Bhalla. V. K. Financial Management and Policy: Text and Cases,
Anmol Publications Pvt. Ltd.
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WORK PLAN BBA II 2015-2016
ARYANS GROUP OF COLLEGES, NEPRA Page 28
CONSUMER BEHAVIOUR - BB403
MST I SYLLABUS
Unit I Consumer behaviour: nature, scope & application
Consumer buying behaviour: consumer decision making process (five
step model), factors affecting buying behaviour, purchase
behaviour, buyers role.
Unit II Consumer as an individual: Consumer motivation: needs
& goals, positive & negative motivation, types &
systems of needs hierarchy & trio of needs Introduction to
Personality: Theories, Product Personality, Perception:Concept and
Elements of Perception and Attitude with reference to consumer
behavior.
MST II SYLLABUS
Unit III
Consumer in social & cultural setting: Reference groups:
concepts, factors affecting reference groups, Family: Functions of
family, Family decision making, Family Life Cycle social class
& its measurement Culture & sub culture: definition &
influence
Unit IV
Consumer Decision Making: Introduction to opinion leadership
Process Diffusion of innovations: Diffusion Process, Adoption
Process, Introduction to Consumer Decision Making: levels, decision
making process, Various views of consumer decision making, Models
of consumer decisionmaking
TEXT BOOK: Consumer Behaviour; : by N.K sahni ( kalyani
Publisher )
REFERENCES:
Majumdar,R, Consumer Behaviour: Insights from the Indian
Market,PHI Learning Pvt. Ltd., New Delhi
Loudon, Bitta, Consumer Behaviour, Tata McGraw Hill, New
Delhi.
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WORK PLAN BBA II 2015-2016
ARYANS GROUP OF COLLEGES, NEPRA Page 29
BUSINESS LAWS I - BBA-404
MST I SYLLABUS
Unit I
Law of Contract: Introduction, kinds of contracts, offer and
acceptance, consideration, capacity of parties, free consent,
legality of object, performance and discharge of contract remedies
for breach of contract, introduction to the concept of agent and
different types of mercantile agents, bailment and pledge,
indemnity and guarantee.
Unit II
Sale of Goods Act: Introduction, formation of contract,
condition and warranties, difference between transfer of property
and possession, right of an unpaid seller, performance of contract
of sales.
MST II SYLLABUS
Unit III Negotiable Instrument: Introduction, bills of exchange,
promissory note, cheque, parties of negotiable instrument,
negotiation, presentation, discharge and dishonor of negotiable
instrument rules of evidence, banker and drawer.
Unit IV
Law of Partnership: Introduction, formation, rights duties,
liabilities of partners, dissolution of partnership firm, limited
liability partnership. Salient Features of RTI Act, Consumer
Protection Act 1986: objectives features ,structure
TEXT BOOK: Business law I : By K.C Garg , V.k Sareen, M.sharma ,
R.C chawla (kalyani publishers )
REFERENCES:
N D Kapoor Element of Mercantile Law Sultan Chand & Sons
M C Kuchhal Business Law Vikas Publication Gulshan, Kapoor
Business Law including C. Law New Age International
Pathak, Akhileshwar Legal Aspects of Business, Tata McGraw Hill
Education
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WORK PLAN BBA II 2015-2016
ARYANS GROUP OF COLLEGES, NEPRA Page 30
INCOME TAX ACT - BBA 405
MST I SYLLABUS
UNIT-I Basic concepts, Agricultural income and its Assessment,
Basis of charge, Exempted income.
UNIT-II
Heads of Income : Income from salaries: calculation of gross and
net salary, income from House property,
MST II SYLLABUS
UNIT-III
Income from Business and profession, Capital gains, Other
sources, Set off of losses, Set off and carry forward of losses,
Aggregation of income,
UNIT-IV Deductions to be made in computing the total income,
Assessment of individuals Income tax authorities, procedure of
assessment, (practical aspect of filing of return to be stressed),
collection of tax.
TEXT BOOK: Income tax Act : by V.P Gaur, D.B Narang (Kalyani
Publisher )
REFERENCES:
Lal, Income tax, Pearson Education
Hariharan, Income tax, Tata McGraw Hill Education
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WORK PLAN BBA II 2015-2016
ARYANS GROUP OF COLLEGES, NEPRA Page 31
PRODUCTIONS & OPERATIONS MANAGEMENT-BBA: 406
MST I SYLLABUS
Unit I
Production and operations management; its functions and
relationship with other functional areas. Facility location
decision, layout decision, product and process layout. Capacity
planning.
Unit II
Production planning and control: Planning, scheduling, routing
etc. Assembly line balancing. Work Study: Method study and time
study, Work simplification. Productivity linked incentives. .
MST II SYLLABUS
Unit III Inventory Management Concepts, Classification:
Objectives: Factors Affecting Inventory Control Policy: Inventory
costs: Basic EOQ Model: Re-order Level: ABC Analysis. Supply chain
management, brief introduction to JIT
Unit IV
Quality Management: What is Quality, Quality as a corporate
strategy, statistical methods, SPC control charts, acceptance
sampling, Total Quality Management (TQM). Quality circles cost Of
Quality, Taguchi philosophy.
TEXT BOOK: Production and operation Management : by Gagandeep
Sharma (Kalyani Publisher ) Production and operation Management :
by K. Aswathappa , k.shridhara Bhat ( Himalaya Publisher )
REFERENCES:
Jhamb L.C. Production & Operations Management, Everest
Publishing House, K.Aswathappa & Bhat, Production &
Operations Management Himalayaya Publishing.
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WORK PLAN BBA II 2015-2016
ARYANS GROUP OF COLLEGES, NEPRA Page 32
DATE SHEET
MST - I
DATE DAY MORNING EVENING
9:30 a.m 11:30 a.m 2:00 p.m 4:00 p.m
9-2-2015 Monday Financial Research
Management Methodology
Production and
10-2-2015 Tuesday Income Tax Act Operations Management
11-2-2015 Wednesday Business Laws-I Consumer Behaviour
12-2-2015 Thursday Viva
MST II
DATE DAY MORNING EVENING
9:30 a.m 11:30 a.m 2:00 p.m 4:00 p.m
1-4-2015 Wednesday Financial Research
Management Methodology
2-4-2015 Thursday Income Tax Act Production and
Operations
Management
3-4-2015 Friday Business Laws-I Consumer Behaviour
4-4-2015 Saturday Viva
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WORK PLAN BBA II 2015-2016
ARYANS GROUP OF COLLEGES, NEPRA Page 33
FOURTH SEMESTER EXAMINATION 2015
Fourth Semester Examination will be conducted in the month of
April &
May.
Date Sheet will be given by the Punjab Technical University,
Generally University gives the date sheet before 2-3 weeks before
the examination
S.NO DATE DAY SUBJECT
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