Words that made Apple great

MADE

APPLE

WORDS THAT

ABIMBOLA OGUNDIRAN

“Our goal is to make the best devices in the world, not to be the biggest” – Steve Jobs

Design counts

“The main thing about our design is that we

have to make it intuitively obvious”

Design really counts

“Simplicity is the ultimate sophistication.”

In Apple…

Design is not just what it looks like and feels like. Design is how

it works.

It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them

Creativity:

“Real artist

simplify”

Simple can be harder than complex: You have

to work hard to get your thinking clean to

make it simple.

A players hire

A players.

“Avoid the bozo explosion A players

like to work only with A players, which means you can’t

indulge B players”

Biggest challenge

begets the best work.

“Apple enables you to do the best work of your life ”

Real entrepreneurs

ship.

Entrepreneur-ship

Real CEOs Demo.

As a CEO, you’ve got to really understand what your company is selling well enough to explain it

Picasso had a saying: good artists copy, great artists steal. And we have always been shameless about stealing great ideas.

GREAT ARTISTS STEAL

“Quality is much better than quantity. One home run is much better than two doubles.”

Real Artist sign their

work.

“”

Apple’s

Marketing

Philosophy

Empathy An intimate connection with the

feelings of the customer. “We truly understand their needs better than

any other company ”

Focus

“In other to do a good job of those things that we devise to do, we must

eliminate all of the unimportant opportunities”

Impute

“Our people do judge a book by its cover”

“The reason I went back to Apple is that I feel like

the world would be a better place with Apple

in it than not. And it’s hard to imagine the

world without Apple now.” –Steve Jobs

PHOTO CREDITS phombo.com deathttothestockphoto.com www.allaboutstevejobs.com CONTENT SOURCES allaboutstevejobs.com Steve Jobs - Walter Isaacson Lessons I learnt from Steve Jobs-Guy Kawasaki @sleekbeam