Words Matter

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Words matter

Sara ThurstonMarketing communications writer

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The right words can cut through clutter and grab attention

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The right words can make even a dry topic more interesting to read

+(Each interior subhead is written in a traditional blues rhythm, in keeping with the theme)

+The right words hit people where they live…

+…and encourage them to want what you’re offering.Proposed ad for local bank

+Words can urge people to act now…

Advisor invitation for retirement income security seminar

+…especially if they want to earn future rewards.

Campaign to announce a luxury trip to South Africa for qualifying wholesalers

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Sometimes, it takes a lot of words to tell your story.But even reports, white papers, newsletters, and web blogs should be crystal clear and to-the-point.

+But sometimes, it doesn’t takea lot of words at all.

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When you need words that matter for your product or service, let me know.

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Sara ThurstonMarketing communications [email protected]