WordPress in Business

WordPress in BusinessRobert van Eekhout

@robertvane

Agenda

• Digital versus Social Strategies• Examples

– WordPress for Branding– WordPress for Research/Innovation– WordPress for 4 p’s

• Introduction PayPress

Digital versus Social Strategies

Article by Mikotaj Jan Piskorski a.k.a Misiek

Harvard Business Review, nov 2011

Photo: Pandrina, Flickr

Photo: Pandrina, Flickr

HEY CAN I SELL

YOU

SOMETHING??!!

Photo: Pandrina, Flickr

Hi, may I introduce you to someone?

That’s Digital versus Social!

Needs of people online…

1. Meet new people

2. Strengthen existing relationships

So, if you fulfill those needs, then you have a successful social strategy!

Goals of the company

1. Reduce costs

2. Increase willingness to pay

Creating a Social Strategy

• Brainstorm on four possible Social Strategies

• Eliminate strategies until you keep one– Social Utility Test– Social Solution Test (hard-to-copy?)– Business Value Test

What works is what fits!

How a WordPress Website (Social Strategy) has impact on different organizational levels

A little fresh-up

Marketing Strategy{

SegmentingTargettingPositioning

Marketing Tactics{

PricePlacePromotionProduct

Marketing Strategy

Marketing Tactics

Marketing Strategy

Marketing Tactics

ROI

# of visits, likes, tweets is NOT a metric

It gives you a clou

But it does not tell you the whole story

ROI

• Metrics could be:– # of ideas for innovation– Associations with or awareness of the brand

before and after the blog (Yourhosting)– Increase in sales (compare before and after)

WordPress in Business … what you can do

Summary

• Determine what of the four Social Strategies your WordPress project fits in

• Determine the impact on the organizational level

• Determine the right metrics (ROI)• Check out PayPress ;)

Thank you!

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www.robertvaneekhout.nl

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