www.FuneralFuturistWebsites.com presents . . . WordPress as a CMS
WordPress As A CMS
Sep 13, 2014
The business side of web development using WordPress as a CMS. Includes themes, plugins. By Robin Heppell
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www.FuneralFuturistWebsites.com
Robin Heppell presents . . . WordPress as a
CMS
www.FuneralFuturistWebsites.com
Quick Snap Shot of Robin Heppell
• Born & raised in Victoria
• Funeral Director for 20 years at McCall Bros.
• Resident techie & web guy
• Became industry consultant / speaker
• Focused on Online Marketing for Funeral Homes
• Started offering clients websites built with WordPress
www.FuneralFuturistWebsites.com
Heppell - WordPress Numbers• 31: Number of WordPress websites sold to date
• 10,070: Largest number of posts on client website
• 750: Average annual fee paid by clients for hosting, support, and training ($USD)
• 11: Number of minutes to have client post indexed by Google
• 9,750: Most expensive WordPress website we have sold to date ($CDN)
www.FuneralFuturistWebsites.com
Quote from Cory Miller,
iThemes.com"As a WordPress design expert, I get to see
the platform used in numerous ways, but when Heppell calls, I know that he is going
to push me and WordPress to its limits - and his clients will be the benefactors of
his creativity and vision.”
www.FuneralFuturistWebsites.com
WordPress as a CMS Agenda
• Reasons why you should use WP as a CMS
• My history with WordPress as a CMS
• WP CMS: Themes, Architecture, Plugins
• Behind the scenes of Local Examples
• Web Development Business & WordPress
www.FuneralFuturistWebsites.com
6 Reasons Why WP as a CMS…
1. Easily create pages (and fast)
2. Navigation organization is easily updated
3. “Draft” is much better than “Under Construction”
4. End User is able to perform updates – gives them sense of control
5. Multiple users, various permissions
6. Never have to “rebuild” site again
www.FuneralFuturistWebsites.com
Intro to WordPress thanks to Tris
Hussey
Tris HusseyWriter, Blogger, Photographer, Educator
www.TrisHussey.comwww.Twitter.com/trishussey
www.FuneralFuturistWebsites.com
My 1st WP CMS thanks to Brian
Gardner
Brian GardnerRevolution Themes / StudioPress
www.BrianGardner.comwww.Twitter.com/bgardner
www.FuneralFuturistWebsites.com
My 1st Funeral Site thanks to Cory
Miller
Cory MillerMarketer, iThemes Co-founder
www.CoryMiller.comwww.Twitter.com/corymiller303
www.FuneralFuturistWebsites.com
Other Premium CMS Theme
OptionsNote: I do not have any personal experience with these themes:
• ThemeForest.net• PageLines.com• WooThemes.com• PremiumThemes.net
• Google: best business wordpress themes
• Ask other attendees here today…
www.FuneralFuturistWebsites.com
Premium (Paid) vs. Free
• No license issues
• Clean branding – no footer links
• Support & customization
• You get what you pay for
• Another Alternative: Custom Theme• (approx. $1,000 to $3,000)
www.FuneralFuturistWebsites.com
5 Steps for Website
Architecture 1. Know your (your client’s) end goal first
2. Create draft sitemap• What pages do you want• What main categories of posts• Anything special about home page
3. Choose theme
4. Build site
5. Review and revise
www.FuneralFuturistWebsites.com
WP’s Architecture
DetailsPages
• Page ordering
• Parent & Child pages
• Page Templates
Posts
• Post Categories
• Blog Index pages
www.FuneralFuturistWebsites.com
More Advanced Architecture
• Custom Page Templates• Full-width page, squeeze page
• Custom Post Templates• 2nd Class of Post (Obit Posts for Funeral Homes)
• Custom Plugins• Custom Sidebar Plugin (Specific Pages, Posts)
• Powerful Widgets• Easily specify home page & sidebar content
www.FuneralFuturistWebsites.com
8 Free Plugins we use for CMS Sites• All In One SEO
• Related Posts
• XML Sitemaps
• Ultimate Plugins Smart Update Pinger
• Exclude Pages
• Custom Field Redirect
• Redirect Parent to First Child
• CFormsII
www.FuneralFuturistWebsites.comwww.McCallBros.com
www.FuneralFuturistWebsites.comwww.StewartMonumental.com
www.FuneralFuturistWebsites.comwww.ROBP.ca
www.FuneralFuturistWebsites.com
14 13 WP Friendly Small Businesses• Funeral Industry
1. Real Estate Agents
2. Used Cars
3. Restaurants
4. Dentists
5. Wellness / Chiro
6. Lawyers
7. Fitness
8. Spa / Beauty / Hair
9. Financial Planners
10.Trades / Repairs
11.Accountants
12.Vets
13.Interior Design
www.FuneralFuturistWebsites.com
7 Web Development Business Tips1. Find out what their website goal is
2. Get JingProject.com/pro
3. Create Faux (Mock) site as demo
4. Create Jing video showing how easy it is
5. Don’t under price yourself
6. Collect & create case studies
7. Create & document your web dev. process
www.FuneralFuturistWebsites.com
8 Competitive Advantages of WP
CMS1. Unlimited Pages (including landing pages)
2. Never-again Website Rebuilds
3. Easy updating – No HTML required
4. Fully Integrated Blog
5. Posts searchable in Google in 30 minutes
6. Social Media integration
7. Mobile-friendly website
8. Multi-media integration
• For more see: www.FuneralFuturistWebsites.com/website-features
www.FuneralFuturistWebsites.com
Any Developers Looking for
Work?We are expanding our team and are
looking for someone with knowledge of WordPress, PHP, & CSS or Custom WP
Theme design.
www.FuneralFuturistWebsites.com
Heppell Contact Info:
Robin [email protected]
250-744-3595http://twitter.funeralfuturist.com
http://linkedin.funeralfuturist.com
http://facebook.funeralfuturist.com
http://youtube.funeralfuturist.com
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