WordPress and the Enterprise Disconnect

W O R D P R E S S A N D T H E E N T E R P R I S E D I S C O N N E C T

O C T O B E R 3 1 S T, 2 0 1 5

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https://www.youtube.com/watch?v=hnDtQAjYhRQ

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http://trends.builtwith.com/cms

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Automattic appears significantly less than other vendors . . . where key scenarios require integration with other enterprise systems . . . some customers are cautious of the complexity — and quality — involved in employing . . . third party components.

The downside of WordPress' usability and accessibility is . . . content sprawl and reduced governance.

WordPress' simple elegance suits organizations with simple requirements, but the innovative aspirations of many enterprises . . . require more innovation and sophistication. WordPress lags behind . . . in areas such as context awareness.

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http://jboye.com/blog/wordpress-the-most-used-cms-in-the-world-and-still-not-good-enough/

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“Despite all these apparent strengths, very few organisations consider WordPress as an option when they go through a CMS selection exercise. Large and complex organisations seem to mostly ignore it.”

http://jboye.com/blog/wordpress-the-most-used-cms-in-the-world-and-still-not-good-enough/

W H O A R E E N T E R P R I S E C U S T O M E R S ?

O R G T Y P E :

• Large for-profit companies

• Well Funded Non-Profits/NGOs

• Government

• Education

B E H AV I O R :

• Scaling Processes and technology

• Multilingual / multisite / complex org structures

• Significant infrastructure

• Many integrations

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W H Y D O W E WA N T T H E M ?

N O , R E A L LY

• Impact

• Innovation at scale

• Long-term predictable relationships

• Open Source value exchange

• Customers with money but not time

• Users with time but not money

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S E L L I N G T O E N T E R P R I S E C U S T O M E R S

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A N A LY S T S

@jeckman • #wcnychttp://www.emailvendorselection.com/omg-your-rfp-is-killing-me/

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N E G O T I AT I N G W I T H B I G G E R C O .

https://www.flickr.com/photos/miguel77/5541356248/

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H O W C A N W E W I N I N T H E E N T E R P R I S E ?

https://www.flickr.com/photos/jonesggallery/433534597

https://www.flickr.com/photos/zoonabar/5333818971

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- T O N Y B Y R N E , R E A L S T O R Y G R O U P ( 2 0 0 4 )

“Vendors often report little interest in usability among prospects and buyers beyond the basic authoring interface. We don't believe that. The problem

remains that end-users are too often shut out of buying decisions.”

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L E T ’ S N O T LO S E W H AT M A K E S W O R D P R E S S G R E AT I N S E A R C H O F M A K I N G I T “ E N T E R P R I S E F R I E N D LY ”

P H I LO S O P H Y- D R I V E N D E V E LO P M E N T

• Out of the Box

• Design for the Majority

• Decisions, not Options

• Clean, Lean, and Mean

• Striving for Simplicity

• Deadlines are not Arbitrary

• The Vocal Minority

• Our Bill of Rights

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A D D R E S S B U S I N E S S I M PAC T

• Using the prospect’s language, not insider terms

• Telling the business story

• White papers, case studies, slide decks, videos

• Outside the WordPress bubble

http://www.alphasandesh.com/blog/how-to-use-relevant-content-in-your-email-marketing/@jeckman • #wcnyc

I N F L U E N C E T H E A D V I S O R S

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I N F L U E N C E T H E A D V I S O R S

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[email protected] @jeckman

johneckman.com openparenthesis.org

goatless.org

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