The Trust in Advertising Revolution
Word-of-Mouth with Locals Love Us
Jul 18, 2015
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Transcript
The Trust in Advertising Revolution
Then
Now
Chasing Consumers
Typical Response
Typical Response
Typical Response
Typical Response
Extreme Response
Who we trust
Who we trust
Who we trust
We also trust “Anonymous”
Who we trust the most
Source: Nielsen Global Trust in Advertising Survey 3Q 2011
Who sees this transition?
Others have tried
Who else?
Anyone else?
There’s more?!
Even Google?!!!
What are they missing?
Offline
Negative Spiral
How are we different?
Locals know better
Online AND Off
Winner Logo
http://localsloveus.com/awardkit
Reward the good
The process
Locals Love It
Locals Love Us
Thank you!
Nathan Schock
http://localsloveus.com
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