Monday, August 13, 12
Wooz.In Social Platform
Nov 01, 2014
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What if all the updates can be done by Ronald McDonald?
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Like having a “Like” button on a real object
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... or having a “Share” button in a Museum.
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the solution.
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Wooz.in is...
• Connecting the online and offline worlds.
• Placing social media features (ie. Like, Share, check-in, etc) in the real world.
• Giving a real life experience with a twist of social media amplification.
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Join & Connect
+ =
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others...
Amplifications
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LikePut$your$predefined$status$and$users$will$automa3cally$put$“Like”$and$publish.
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Places
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Image to Wall
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“Like” for real object
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Share the real experience
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User Physical appearance
Real Social Interaction Database
Acquisition
On ground Activation
Online Update
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+Spot 1
Spot 2
Spot 3
+Activation
Pin = Badge
Virtual achievement/
reward
Wooz.in Pin
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Wooz.in Insights
• Wooz.in gives real time insight that can be access by Admin & Sponsor.
• Real time demographic & psychographic.
• Data suitable for further study and research
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Commercial Applications
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User Engagement at Events• Events are used for user acquisition - login to
your Facebook account, authorize the app, and get your RFID card/wristband
• Use your RFID card/wristband at the auto-upload photo booth
• Use your RFID card to ‘like’ and ‘share’ objects to Facebook, or check-in to a venue
• Gain insights on visitors: demographics, likes, interests
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Social Media Engagement Platform for Merchants/Venues• what if... the standard
membership card program could be built in with an automatic share to social media for every activity?
• what if... social media campaigns could be built-in with accurately trackable response rates?
• what if... we can track activities of the members to enable better and customized loyalty programs?
• what if.. . we could do a campaign through social media and track response rates?
• what it... we could analyze all that data by demographics and interests?
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Product Sampling Response Rate
• Use Wooz.in for people to register for samples, and ‘Like’ the brand page
• Utilize Wooz.in to create engagement
• Track return customers at later samplings
• Use Wooz.in for polling (tap to vote your favorite flavor!) and map results to demographics
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Our Clients
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Consumer Journey
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Enter Venue
Register: Facebook Connect, Twitter Authorize, etc
Receive RFID Device
Tap RFID Device at Wooz.in Spots
Tap RFID device at check-in, autocheck-in
to Facebook, etc
Tap RFID device at status update,
autoupdate status to Facebook, Twitter, etc
Tap RFID device at Photobooth,
autoupload photo to Facebook, Twitter, etc
Tap RFID device at like/share button, auto
like/share to Facebook, Twitter, etc
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Recent Events
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Oreo Fun Carnival
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Microsoft Campfire
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Newyorkarto: Orang Jawa Ngerap Di New York
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Smirnoff IceNightlife Exchange Project
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Connecting the online & offline worlds.
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