A Vision for Ecologically Beneficial Apparel Manufacturing Source: Wool Mill Feasibility Study – www.fibershed.com
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A Vision for Ecologically Beneficial Apparel Manufacturing
Source: Wool Mill Feasibility Study – www.fibershed.com
Synthetic garment fibers are the greatest source of plastic pollution on the world’s beaches(NY Times, 2011)
20% of global water pollution is
from textile dyeing and treatment
(World Bank, 2013
Child labor and forced
labor still are problems in
the textile supply chain
Consumers want local and domestic
0
100
200
300
400
500
600
700 Willingness to pay 25% or more price markup for local
Source: Iowa State University, Allan Ortiz 2010
In a NY Times Survey, 68% of respondents preferred products
made in the U.S. and were willing to pay
more!
Re-shoring is already happening
How much it costs to make a hoodie. Representative wholesale costs, according to Bayard Winthrop, the founder of American Giant. Source: New York Times, September 19, 2013.
“LA’s Single brand can turn around 800 silk print dresses for Neiman Marcus and Lord & Taylor in as little as two weeks, now that 90% of its production is done at home with only a $1/dress price difference, with quality control and timing much better (Los Angeles Times, 2011).”
Macro Market
Consumers
LOHAS
Brands
Total Addressable
market = $14.7 billion
$331 billion US Apparel Market
$290 billion LOHAS market
$36 billion in CA
textile/apparel market
$14.7 billion CA brands
textile market
Culture of Sheepherding at Risk
It’s time for a new model . . .
Sheep to Chic 100% Local
CA Wool Inventory Quantity
Total inventory = 1.4 million lbs. of wool, 44.8% of total CA supply
CA Wool Inventory Quality79% is fine enough to wear next to skin!
Flock Size and Wool Quality
CA Wool Inventory Color and Usability
Breeding needs to be optimized for fineness and color diversity!
Recommended Products
4.5 oz. knit fabric, 60"
wide on bolt
8 oz. knit fabric, 60"
wide on bolt
12 oz. knit fabric, 60"
wide on bolt
4.5 oz. seamless garment
8 oz. seamless garment
20 oz. knit fabric, 60"
wide on bolt
The Greasy Wool to Garment Process
Wool Aggregation
Cutting and
Sewing
Wool fabric milling
The Equipment
Scouring
Combing
Spinning
Knitting
Conceptual Design 85,000 square feet, 97% renewable energy, 100% water recycling
Facility
Closed Loop Milling System
Multi-Stakeholder Coop & DPOThe nonprofit
Fibershed
Ranchers (producers)
Designers and artisans
(consumers) The mill workers
Mission-aligned supporters (investors)
Initial Funding
Start-up financing from foundations and impact investors
USDA grant funding
Co-op member equity contributions
Direct public offering (DPO) of preferred stock
What are the next steps?
Prototype & Test Market Viability
Mill Business Plan
Design and Build Mill
• Natural Fiber Cloth Development• Raw Fiber Sourcing• Integrated Marketing
Step 1: Market Viability
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