Riyanto Sofyan Chairman, Team for Accelerated Development of Halal Tourism Ministry of Tourism of The Republic of Indonesia Wonderful Indonesia Muslim Friendly Destination
Riyanto Sofyan Chairman, Team for Accelerated Development of Halal Tourism Ministry of Tourism of The Republic of Indonesia
Wonderful Indonesia
Muslim Friendly Destination
1. Indonesia Overview
The largest archipelago
250 million population (88% are Moslem)
More than 17.000 Islands
More than 300 distinct
native ethnicities
746 Languages & Dialects
Mega Biodiversity
Country Profile
4
STRATEGIC RATIONALE
Food Travel Clothing Pharmaceutical Media /
Recreation Cosmetics Finance
INDONESIA Average growth rate of 40% p.a. in Indonesia’s Halal Compliance Businesses
from Clothing, Food, Cosmetics, Hotels, to Sharia Financing
At Present 16th Largest Economy in the world
2030 9th Largest Economy in the world
PROJECTED TO BE
Source: McKinsey Global Institute
Muslim Middle Class Income approximately 112 millions people with
spending of US $ 9.3 Billions/month (SWA-Inventure, 2014).
Indonesia Increasing Productivity
The Muslim consumer spending Source: GIES Report 2015-2016
2014
$1.8
Trillion
2020
$2.6
Trillion
Growth of Global Muslim Market
Total Muslim Visitor Arrivals (millions) is projected to grow
2014 116 Million
2020 180 Million with 54.50% rate of Growth forecast from 2015 to 2020
(Source: Comcec Report February 2016,Crescentrating)
GLOBAL INDONESIA
2. Halal Tourism Indonesia
Ambitious targets over the next 5 years (2015-2019):
Arrivals to increase from 9.4 million (2014) to 20 million (2019).
Source : Indonesia’s Ministry of Tourism, 2015
FIVE YEARS Goals (2015-2019)
2013 2014 2015 2016 2017 2018 2019
Contribution Toward National GDP
9,2% atau sebesar
Rp. 841,4 M
9,3% atau sebesar
Rp. 946,9 M 10% 11% 13% 14% 15%
Foreign Exchange (triliun Rp)
110,5 133,9 144 172,8 182 223 275
Number of Employment in Tourism (million)
9,6 10,3 11,3 11,7 12,4 12,7 13,0
Conpetitiveness Index (WEF)
#70 n.a #50 n.a #40 n.a #30
International Tourist Arrivals (million)
8,8 9,4 10,4 12 15 17 20
Domestic Tourist Arrivals (million)
250 251 255 260 265 270 275
International Muslim Tourist Arrival (million)
1,7 2,0 2,2 2,5 3,1 3,8 5
National Muslim Tourist Arrival (million)
220 221 224 228 233 237 242
MA
KR
O
MIK
RO
STRATEGIC INITIATIVES
I.
POLICY/
REGULATION
DEVELOPMENT
• Stakeholder
• Growth
Stimulant
Policy &
Regulations
• Budget
II.
MARKETING &
PROMOTION
• Branding
• Advertising
• Selling
III.
DESTINATION
DEVELOPMENT
• Attraction
• Amenity
• Accessibility
IV.
CAPACITY
BUILDING
• Human
Resource
Certification
• Business
Certification
• Halal Tourism
Sosialization
Great Batam Great Jakarta Great Bali
Special Region of Yogyakarta
Jakarta
Lombok West Nusa Tenggara
Central Java
East Java
Aceh
West Sumatera
West Java
Riau & Riau Island
South Sulawesi
Top 10 Muslim Friendly Destinations
3. MILESTONES INDONESIA
HALAL TOURISM
2012 2013
Standardizations
& Product
Developments
Sharia
Economy
Movement SURVEY
The 1st
Investment
Forum of
Central Asia
Grand Launching
Join
Seminar on
Islamic
Tourism
FGD HALAL TOURISM
CONCEPT
2014
SOFT
LAUNCHING Awareness
Campaign
Capacity
Building
GIES
The 1st OIC Intl’
Forum on
Islamic Tourism
World Halal Travel Awards The 6st Muslim World BIZ Global Islamic Economy Summit
The Formation of
National
Committee of
Sharia Finance
IDB Group 41st
Annual
Meeting
The 5th
Extraordinary
OIC Summit
12th
WIEF
1st China-UAE
Conference on
Islamic banking
and Finance
2nd International Halal
Tourism Conference,
Konya, Turkey
2015
2016
8th Meeting of
the COMCEC
Tourism Working
Group
2015
THE WORLD’S BEST HALAL TOURISM DESTINATION
THE WORLD’S BEST HALAL HONEYMOON DESTINATION
THE WORLD’S BEST FAMILY FRIENDLY HOTEL
2016
2nd RANK OF TOP 10
RAMADHAN DESTINATION
Industry-Led - Government Support Strategy
8 8,8 9,4 10,4
0
5
10
15
2012 2013 2014 2015
Tourist Arrivals (million)
ACHIEVEMENT : INTERNATIONAL TOURIST ARRIVALS TO INDONESIA
1,50 1,70 1,90 2,20
-
1,00
2,00
3,00
2012 2013 2014 2015
Muslim Tourist Arrivals (million)
Average growth p.a in the last 3 years: 10%
Tourism Industry Growth Rate
Benchmark 2015
China, Growth: 2.2%
World, Growth: 4.4 %
Indonesia, Growth: 10,3 %
Muslim Tourist, Growth: 6.3 %
Source : SofyanHospitality’s Analysis based on several sources
2014 116 Million
2020 180 Million with 9.2% rate of Growth forecast from 2015 to 2020
Total Muslim Visitor Arrivals (millions) is projected to grow :
Average growth p.a in the last 3 years: 15.5%
Thank You
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