2013 Highlights ■ Enabled more than 550,000 women in total since 2010. More than 255,000 women were impacted in 2013, an increase of more than 50% over the previous year. ■ Expanded programs to 22 additional countries in 2013, making a total of 44 countries with 5by20™ programs. ■ Formed new partnerships with IFC (International Finance Corporation) and the Multilateral Investment Fund of the Inter- American Development Bank (IDB/MIF). Unleashing the entrepreneurial potential of women is one of the most powerful and enduring ways to help families and communities prosper. It is also an important way to help make our business more sustainable. Our investments in the success of women fuel our own success and the success of communities around the world. Women’s Economic Empowerment Our Approach Our Progress Around the World What’s Next Journey On 2013/2014 SUSTAINABILITY REPORT Intro Me We World Reporting Index
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2013 Highlights
■ Enabled more than 550,000 women in total since 2010. More than 255,000 women were impacted in 2013, an increase of more than 50% over the previous year.
■ Expanded programs to 22 additional countries in 2013, making a total of 44 countries with 5by20™ programs.
■ Formed new partnerships with IFC (International Finance Corporation) and the Multilateral Investment Fund of the Inter-American Development Bank (IDB/MIF).
Unleashing the entrepreneurial potential of women is one of the most powerful and enduring ways to help families and communities prosper. It is also an important way to help make our business more sustainable. Our investments in the success of women fuel our own success and the success of communities around the world.
Women’sEconomicEmpowerment
Our Approach Our Progress Around the World What’s Next Journey On
2013/2014 SUSTAINABILITY REPORT Intro Me We World Reporting Index
Meet Lea de AlmeidaRocha Serra
“My business means everything to
me and my family—everything.”
Lea de Almeida Rocha Serra lives
with her family in City of God, a
favela in Rio de Janeiro, Brazil with a
reputation for violence and drug use.
Initially working from her living room,
Lea created bags and purses out of
plastic PET bottles—stripped, cut and
woven together—using an innovative
technique she invented called
“trançado”, which is Portuguese
for “locked” or “woven.” As the
popularity of her products grew with
support from Coletivo, so did her
business.
“The process of producing my
bags is very long. It takes about
fifty bottles to make one bag. So,
this means fifty fewer bottles on
the streets. Sometimes I have the
thought that the community of
the City of God could become a
recycling hub. It could start here…a
great industry where recycled
products would be produced. The
biggest dream of an entrepreneur is
to see her company grow.”
Learn more about Coletivo and Lea.
Our ApproachWomen are pillars of the communities
as they invest a sizable portion of
the money they earn on the health
and education of their children and
in their local economies, creating a
tremendous economic impact. As
such, women are critical to local and
global business success and are an
essential cornerstone of our progress
towards our 2020 Vision, our long-
term systemwide plan for growth.
Studies show that women do 66
percent of the world’s work, yet
earn 10 percent of the world’s
income—90 percent of which
goes back to their families and
communities. To help address
this disparity, we launched
5by20™ in 2010, which is our
global commitment to enable
the economic empowerment of
5 million women entrepreneurs
across all six segments of the
Company’s value chain by 2020.
Specifically, this means the small
businesses that the Company and
our bottling partners work with
in over 200 countries around the
world—from fruit farmers and
recyclers to retailers and artisans.
Drawing on local expertise,
capabilities and resources,
5by20 aims to help women
entrepreneurs overcome the
common social and economic
barriers they face due to the
lack of business skills training,
financial services, assets, peer
networks and mentoring.
Through partnership and
collaboration across the
Golden Triangle of business,
government and civil society,
The Coca-Cola Company is
able to foster innovation while
laying the groundwork to scale
and replicate the most effective
programs.
2013/2014 SUSTAINABILITY REPORT Intro Me We World Reporting Index
700+Families supported by Regina’s recycling business in Rio de Janeiro
30%increase in income for artisans who participated in programs
women reached through 5by20 in Brazil
women reached through 5by20 in South Africa
300%Elizabeth’s profit increase at her food stall in Johannesburg
5by20 is The Coca-Cola Company’s global commitment to enable the economic empowerment of 5 million women entrepreneurs across the company’s value chain by 2020. Specifically, that means the small businesses the company works with in over 200 countries around the world. From fruit farmers to artisans, this initiative aims to help women overcome the barriers they face to business success.
5by20 women retailers in India now have dependable access to energy thanks to solar powered coolers
300%approximate income increase for India shopkeeper Preeti after beginning to use a Coca-Cola cooler powered by solar energy
12weeks of business skills training are provided
women retailers reached through 5by20 in the Philippines
4generations of 77-year-old shopkeeper Bernardita’s family depend on the “sari-sari” store she runs
women reached through 5by20 in Mexico
19age of Carolina’s son she is proud to put through college with earnings from her store
5by20 women farmers in Kenya and Uganda have received training
25 acressize of Mama Njeri’s mango farm in Kenya. After training she has increased her crop yield and mentored others
* All figures in this document are cumulative through Dec. 31, 2013.
Visit www.5by20.com | Follow @CocaColaCo and #5by20
2010year 5by20 was launched
elements of the Coca-Cola value chain are reached
Key Partners
The Women
3countries where we are working with UN Women: Brazil, Egypt, South Africa
7countries providing artisans with design and marketing expertise: Austria, Brazil, Great Britain, Mexico, Philippines, Turkey, Uganda
5countries enabling women farmers: China, Haiti, India, Kenya, Uganda
assets. We are helping to address barriers in this
region through the following programs:
Around the World
Project UnnatiProject Unnati is a sustainable agriculture initiative
that seeks to double crop yield and increase
farmers’ incomes for 50,000 mango farmers,
including up to 10,000 women across India.
Through Project Unnati, farmers can learn to adopt
good agricultural practices, drip irrigation and
modern farming techniques like Ultra-High Density
Plantation, which enables mango orchards to reach
their full fruit-bearing potential in three to four
years, rather than the seven to nine years enabled
by conventional farming. Click here to learn more
about Project Unnati. Click here to learn more about 5by20 entrepreneur, Regina Maria Silva Gomes, artisan and single caretaker of five grandchildren - Rio de Janeiro.