Women.docx

WOMEN’S LIFE AROUND VAGINA.Periods and vaginal discharges is a never ending cycle, a women will have it throughout their life. Women need support, as well as lots of confidence to face it.

Menstrual is already something which leads to sever cramps, pain in several parts of the body and something which is very irritating to bleed for few days a month at a straight. No girl or a lady likes it but at least been comfortable during this period or gaining confidence during their menstrual will help loads of teens, young ladies and adults to face it with great ease.

CURRENT SITUATIONIn Sri Lanka in the local market, For a girl to buy a packet of pad is like killing herself, Even at least to stand in front of the shelf to find what pad you need itself needs a great deal of courage. So they normally do hide it and bring it to the cashier to bill it. Because the packaging of the pads have an awful, old design which doesn’t suit a girl, but may be to a lady more than 40 years who doesn’t have a sense of love to her life.

But I’m sure that every women will be proud enough to pamper there self with some nice looking Pads, Panty Liners and Feminine Wipes.

The real situation in Sri Lanka is that whenever you want to buy or use a pad you hide it and take to the counter to buy it or to the wash room to wear it with great shy and difficulty.

Periods & vaginal discharges, these causes loads of issues among Sri Lankan women as in the western countries even though they are never been heard.

As every other lady out there in the world our women also have the same issues when it comes to Heavy Flow of Periods and Vaginal Discharges. The dirty smelly panties, with unclean-able stain left because of periods and vaginal discharge has always made their lives miserable.

MY STORYBeen a girl of 25 years I was facing the same issues lately, for Periods and Vaginal Discharges. I normally do use Whisper because that is supposed to be a classy brand among our community and at least I feel a bit proud to add it to my shopping cart. But there are other brands as well in Sri Lanka such as Eva & Fems. I’m so shy to buy those over the counter because they have the awful packaging that suits great old ladies (But I’m pretty sure even the old ladies would like to wear some kind of a good pad, or panty liners with proud and dignity like young girls – Because everyone loves to live in style)

I had the issue of my panties been very messy during the normal days as well and I was quiet feeling down and was desperately finding for a solution, then only I came across the panty liners in the shopping market which was introduced to the local market recently. And that was a life savior.

While my search through internet only I came across your brand and I tried it by somehow getting it down to Sri Lanka through a friend of mine in United Kingdom.

From the outer appearance, the package itself won my heart. I was very proud to hold it in my hands like never before. It was with great looks and the packaging was out of glamour. It really suits a girl, a lady with a colorful life. I felt like periods is not something very bad to have. With your pads it took me to my great life esteem.

WHY U BY KORTEXIt will give a Sri Lankan girl confidence to purchase it out of the shelf and the counter carry it a way to the public use it in and emergency without been shy.

But my thinking doesn’t mean that the customers will be taking your products to the cashier or to the wash room with great publicity about it. But at least our women young girls will not be shy about it.

Feminine wipes comes in great handy, its separately packaging its self makes a girl’s life very easy to have it with her to use it in any emergency.

The technology they have used.

The each & every products highlights.

Packaging

THE MARKET STUDYThis product is not failure loads of women will use it every day. Asians they are scared to use all these pills to control periods like western countries, because they are scared of side effects and long term effect, what always strike their minds is cancer.

Anything wrong in the life style (anything unusual and sounds disturbing to the life style and health they reject it straight away)

Because of all these I’m not encouraging and promoting tampons to Sri Lanka because I’m sure there will be loads of issues for this but I’m sure they will be so pleased to use your panty liners and pads because of their attractive packaging.

The market leaders in Sri Lanka is Eva, Whisper and Fems

Description about each.

THE GREAT POSSIBILITIES

Demand for Sanitary Wear in Sri Lanka

In the world averagely a women during her life spam of 15 years – 50 years uses around 7000 pads. It is that a women uses around 15 – 20 pads a month.

As per Sri Lanka’s population calculations, there are women from 15 years – 64 years 7,182,455. And the female labor force is 3,274,026. Urban Economically active population Female - 452,987

Source: http://www.statistics.gov.lk/samplesurvey/LFS_Q1_Bulletin_WEB_2015_final.pdf

From this Urban Economically active population of Female 452,987 atleast 10% of them will be there to purchase our item. That means atleast 45,000 of customers wil be there for us monthly.

TARGETED MARKETS

PHARMACIES

As are targeted area is Colombo there are more than 500 pharmacies available in the targeted Colombo area.

CARGILLS

Cargills (Ceylon) PLC is a Sri Lankan corporate established in 1844 and built on a strong foundation of values and ethics. Guided by trusted leadership it spearheads the sustainable development of the food industry in Sri Lanka.

Its continuous investment in retail has made the Cargills retail arm Cargills Food City the largest retailer in the island in all categories.

With over 257 outlets, a Cargills FoodCity store is never very far away. Cargills FoodCity and Cargills FoodCity Express outlets offer their customers convenience, quality and value, and make them the prime choice for over 50% of Sri Lanka's shoppers.

For a greater view Please follow this link.

https://www.google.lk/maps/search/cargills+food+city+/@7.8658602,78.6571243,7z

Our targeted locations.

And it’s more than 60 Retail Stores in the Colombo area itself. This is one company’s coverage and please find the other available stores of different companies.

KEELLS

Our targeted locations.

And it’s more than 20 Retail Stores in the Colombo area itself. But this chain is a high end class super markets where you get loads of international brands been introduced to the local market.

ARPICO SUPER CENTER

Our targeted locations.

And it’s more than 10 Retail Stores in the Colombo area itself.

Lot of condos are coming up – targeting foreigners and local market. Foreigners will be happy to use your product (as a Known Product)

PRODUCTS OF U BY KORTEX SUGGESTED TO BE SOLD IN SRI LANKA

PADS

ULTRA THIN PADS

U BY KOTEX® CLEANWEAR® PADS, REGULAR

U BY KOTEX® CLEANWEAR® PADS, HEAVY FLOW

U BY KOTEX® ALLNIGHTER® OVERNIGHT PADS

MAXI PADS

U BY KOTEX® EXTRA* PADS, LONG

PANTY LINERS

U BY KOTEX® BARELY THERE® LINERS

U BY KOTEX® BARELY THERE® THONG

FEMININE WIPES

U BY KOTEX® REFRESH WIPES

Start up plan

Product Launch

Budgeted Revenue for the First Financial Year

Budgeted Profit or loss for the first Financial Year

Thank you for considering my proposal and we are looking forward to work with you.

Yours Sincerely,

………………………………

Kanishka Ranasinghe