Women Wired Weekend

PLAYING DIGITAL DIVIDE

DIGITAL DIVIDE

DIGITAL DIVIDE IS THE GAP BETWEEN

INDIVIDUALS AND COMMUNITIES THAT HAVE

ACCESS TO INFORMATION TECHNOLOGIES

AND THOSE THAT DON’T

6,930,055,154WORLD POPULATION

2,095,006,005DIGITALLY INCLUDED

30%

4,835,049,150DOES NOT HAVE ACCESS

TO A COMPUTER OR INTERNET

70%

6,930,055,154WORLD POPULATION

2,095,006,005DIGITALLY INCLUDED

30%

DIGITAL ABYSS

WHO IS THE 70%?

INFRASTRUCTURE

EDUCATION AND SKILLS

LANGUANGE CONSTRAINT

SOCIO-CULTURAL ISSUES

FINANCIAL RESOURCES

MEDIA LIMITATION

TECHNOLOGICALLYEXCLUDED

LESS INFORMEDLESS INSPIRED

LESS RESPONSIBLE

NEXT GEN?

DIGITAL DIVIDE = NEW ILLITERACY

HOW CAN WE BRIDGE THE DIGITAL ABBYS?

VIDEO GAMES

SW and or

HW

DECISION MAKING

FUN!

MORAL PANIC

EXCITE VIOLENT TENDENCIES

PACIFIES USERS

VIDEO GAMES =

NEW MEDIA LITERACY

HOW?promote user agency

provide a variety of epistemic viewpointsallow for self-expression

offer opportunities for social networking

facilitate the adoption of a critical literacy

http://www.mlive.com/news/flint/index.ssf/2008/06/wii_is_big_hit_with_flintarea.html

Kelton Research (2009)

55% PLAY VIDEOGAMES

30%WISH THEY PLAY

Competition

Adrenaline

Passion

DIGITAL OPPORTUNITIES

VIDEOGAME AS NEW MEDIAFUNENGAGINGHIGHER REVISIT RATEEPISODIC CONTENTBEHAVIORAL CONTROL

NUMBER OF NORTH AMERICAN GAMERS AND GROWTH PROJECTION (IN MILLIONS):

DIGITAL OPPORTUNITIESMORE WOMEN PLAY VIDEO GAMES

WOMEN AS VIDEOGAME MARKETWOMEN CONTROL 80% OF EVERY DOLLAR SPENT. WOMEN WILL WILLINGLY SPEND $100 ON SHOES IF THEY FEEL LIKE IT'S WORTH THE MONEY

IF THERE'S A GAME THAT WOMEN LIKE, THEY ARE VERY LOYAL TO THE BRAND AND WILL GIVE REFERRALS TO EVERYBODY

THE SHELF LIFE FOR GAMES THAT FEMALES PLAY IS MUCH LONGER. NANCY DREW TITLES FROM SIX YEARS AGO ARE STILL IN STORES. "Profiling the Female Gamer: A Look at How She Buys and Plays." GDC 2003

Source: http://www.gamedev.net/reference/articles/article1889.asp

how the video game form can address ICT ‘skills and usage’ gapshttp://kairosnews.org/node/4335