Let’s Talk about Links Brendan Almack, Client Director | Kevin Moore, SEO Client Lead
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Let’s Talk about LinksBrendan Almack, Client Director | Kevin Moore, SEO Client Lead
Oh hi…
The Agenda
Recent Major Algorithm Update Links & SEO The 3 Pillars of Link Building Link Building Strategies With & Without Content 5 Tactics You Can Use Today Use These Tools Takeaways
Tools used regularly
Algorithm History.
SEO Pre-2012
Keywords Links
200+
The 3 (Wolfgang) Pillars of Link Building…
Anchor text
Link velocity
Trust flow
Location on page
Outbound links
Nofollow vs folllow
Outbound link theme
Link density
Geographic location
Images with links
No. of links on page
Relevance of Content
Real People
Best Search
Those who do Those who do not
Content Driven Outreach2 Recent Campaigns
Cost of Education Campaign
Cost of Education Campaign
Littlewoods Ireland – Blog Awards
Littlewoods Ireland – Blog Awards
Outreach without Content
Press Releases
Local Citations (NAP)
Local Citations (NAP)
Brand Mentions
Broken Link Building
Journalist Engagement
HARO – Help A Reporter Out
Outreach & Link Building Tools Used
9 Key Takeaways
1. Apply the 3 Pillars of Link Building 2. Use Domain Authority to assess potential link quality3. Be a Human!4. Use ahrefs to review link diversity 5. Leverage Press Releases 6. Harness the Power of Local Citations 7. Google Alerts your Brand for Brand Mentions 8. Get Links from competitors Broken Links 9. Help a Reporter Out
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