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WHY EVERYONE NEEDS TO PAY ATTENTION TO
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[WMD2016] Pinterest Expert >> Brittany Murlas "Why everyone needs to pay attention to Pinterest"

Apr 21, 2017

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Page 1: [WMD2016] Pinterest Expert >> Brittany Murlas "Why everyone needs to pay attention to Pinterest"

WHY EVERYONE NEEDS TO PAY ATTENT ION TO

Page 2: [WMD2016] Pinterest Expert >> Brittany Murlas "Why everyone needs to pay attention to Pinterest"

@ B R I T T M U R L A S G R O W I N G W I T H P I N T E R E S T

How I Got Here

Page 3: [WMD2016] Pinterest Expert >> Brittany Murlas "Why everyone needs to pay attention to Pinterest"

@ B R I T T M U R L A S G R O W I N G W I T H P I N T E R E S T

How I Got Here

Page 4: [WMD2016] Pinterest Expert >> Brittany Murlas "Why everyone needs to pay attention to Pinterest"

@ B R I T T M U R L A S G R O W I N G W I T H P I N T E R E S T

Why You Need To

Pay Attention

Page 5: [WMD2016] Pinterest Expert >> Brittany Murlas "Why everyone needs to pay attention to Pinterest"

@ B R I T T M U R L A S G R O W I N G W I T H P I N T E R E S T

Page 6: [WMD2016] Pinterest Expert >> Brittany Murlas "Why everyone needs to pay attention to Pinterest"

@ B R I T T M U R L A S G R O W I N G W I T H P I N T E R E S T

Page 7: [WMD2016] Pinterest Expert >> Brittany Murlas "Why everyone needs to pay attention to Pinterest"

@ B R I T T M U R L A S G R O W I N G W I T H P I N T E R E S T

Page 8: [WMD2016] Pinterest Expert >> Brittany Murlas "Why everyone needs to pay attention to Pinterest"

@ B R I T T M U R L A S G R O W I N G W I T H P I N T E R E S T

How Pinterest Ads Work

Page 9: [WMD2016] Pinterest Expert >> Brittany Murlas "Why everyone needs to pay attention to Pinterest"

@ B R I T T M U R L A S G R O W I N G W I T H P I N T E R E S T

Page 10: [WMD2016] Pinterest Expert >> Brittany Murlas "Why everyone needs to pay attention to Pinterest"

@ B R I T T M U R L A S G R O W I N G W I T H P I N T E R E S T

How to Grow

on Pinterest

Page 11: [WMD2016] Pinterest Expert >> Brittany Murlas "Why everyone needs to pay attention to Pinterest"

@ B R I T T M U R L A S G R O W I N G W I T H P I N T E R E S T

Page 12: [WMD2016] Pinterest Expert >> Brittany Murlas "Why everyone needs to pay attention to Pinterest"

@ B R I T T M U R L A S G R O W I N G W I T H P I N T E R E S T

Page 13: [WMD2016] Pinterest Expert >> Brittany Murlas "Why everyone needs to pay attention to Pinterest"

@ B R I T T M U R L A S G R O W I N G W I T H P I N T E R E S T

How to Make a Nice Pin

Page 14: [WMD2016] Pinterest Expert >> Brittany Murlas "Why everyone needs to pay attention to Pinterest"

@ B R I T T M U R L A S G R O W I N G W I T H P I N T E R E S T

be tall

Page 15: [WMD2016] Pinterest Expert >> Brittany Murlas "Why everyone needs to pay attention to Pinterest"

@ B R I T T M U R L A S G R O W I N G W I T H P I N T E R E S T

give ‘em options

Page 16: [WMD2016] Pinterest Expert >> Brittany Murlas "Why everyone needs to pay attention to Pinterest"

@ B R I T T M U R L A S G R O W I N G W I T H P I N T E R E S T

blend in

Page 17: [WMD2016] Pinterest Expert >> Brittany Murlas "Why everyone needs to pay attention to Pinterest"

@ B R I T T M U R L A S G R O W I N G W I T H P I N T E R E S T

get out your damn phone

Page 18: [WMD2016] Pinterest Expert >> Brittany Murlas "Why everyone needs to pay attention to Pinterest"

@ B R I T T M U R L A S G R O W I N G W I T H P I N T E R E S T

get out your damn phone

Page 19: [WMD2016] Pinterest Expert >> Brittany Murlas "Why everyone needs to pay attention to Pinterest"

@ B R I T T M U R L A S G R O W I N G W I T H P I N T E R E S T

Page 20: [WMD2016] Pinterest Expert >> Brittany Murlas "Why everyone needs to pay attention to Pinterest"

@ B R I T T M U R L A S G R O W I N G W I T H P I N T E R E S T

1 2

Page 21: [WMD2016] Pinterest Expert >> Brittany Murlas "Why everyone needs to pay attention to Pinterest"

@ B R I T T M U R L A S G R O W I N G W I T H P I N T E R E S T

15920 183

1 2

Page 22: [WMD2016] Pinterest Expert >> Brittany Murlas "Why everyone needs to pay attention to Pinterest"

@ B R I T T M U R L A S G R O W I N G W I T H P I N T E R E S T

1 2

Page 23: [WMD2016] Pinterest Expert >> Brittany Murlas "Why everyone needs to pay attention to Pinterest"

@ B R I T T M U R L A S G R O W I N G W I T H P I N T E R E S T

13261 1821

1 2

Page 24: [WMD2016] Pinterest Expert >> Brittany Murlas "Why everyone needs to pay attention to Pinterest"

@ B R I T T M U R L A S G R O W I N G W I T H P I N T E R E S T

Page 25: [WMD2016] Pinterest Expert >> Brittany Murlas "Why everyone needs to pay attention to Pinterest"

@ B R I T T M U R L A S G R O W I N G W I T H P I N T E R E S T

Pinterest Domination in 4 Steps

Page 26: [WMD2016] Pinterest Expert >> Brittany Murlas "Why everyone needs to pay attention to Pinterest"

@ B R I T T M U R L A S G R O W I N G W I T H P I N T E R E S T

Step 1:

Build your following.

Page 27: [WMD2016] Pinterest Expert >> Brittany Murlas "Why everyone needs to pay attention to Pinterest"

@ B R I T T M U R L A S G R O W I N G W I T H P I N T E R E S T

Step 1:

Build your following. Decide who you’re targeting.

Page 28: [WMD2016] Pinterest Expert >> Brittany Murlas "Why everyone needs to pay attention to Pinterest"

@ B R I T T M U R L A S G R O W I N G W I T H P I N T E R E S T

Step 2:

Only one pin per campaign.

Page 29: [WMD2016] Pinterest Expert >> Brittany Murlas "Why everyone needs to pay attention to Pinterest"

@ B R I T T M U R L A S G R O W I N G W I T H P I N T E R E S T

Step 3:

Think through your tracking.

Page 30: [WMD2016] Pinterest Expert >> Brittany Murlas "Why everyone needs to pay attention to Pinterest"

@ B R I T T M U R L A S G R O W I N G W I T H P I N T E R E S T

Step 4:

Cash money.

Page 31: [WMD2016] Pinterest Expert >> Brittany Murlas "Why everyone needs to pay attention to Pinterest"

@ B R I T T M U R L A S G R O W I N G W I T H P I N T E R E S T

bit.ly/morebritt!

Page 32: [WMD2016] Pinterest Expert >> Brittany Murlas "Why everyone needs to pay attention to Pinterest"

@ B R I T T M U R L A S G R O W I N G W I T H P I N T E R E S T

REFERENCES 1.  http://www.businessinsider.com/pinterest-is-the-top-social-network-

among-online-shoppers-2016-6 2.  http://www.forbes.com/sites/kathleenchaykowski/2015/06/30/

buyable-pins-go-live-on-pinterest/ 3.  https://www.youtube.com/watch?v=PjOHTFRaBWA 4.  http://www.forbes.com/sites/onmarketing/2015/02/04/five-ways-

pinterest-is-beating-facebook/ 5.  https://blog.shareaholic.com/social-media-traffic-trends-10-2014/ 6.  http://techcrunch.com/2012/09/06/report-pinterest-beats-yahoo-

organic-traffic-making-it-4th-largest-traffic-driver-worldwide/