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The Easiest Way for the LatAm Tourist to Book Vacation Activities
17

[WMD 2015] WePlann >> Oliver Camargo, Calling All Fun(d) Seekers: The Catalytic Pitch Competition!

Jul 15, 2015

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Page 1: [WMD 2015] WePlann >> Oliver Camargo, Calling All Fun(d) Seekers: The Catalytic Pitch Competition!

The Easiest Way for the LatAm Tourist to Book Vacation Activities

Page 2: [WMD 2015] WePlann >> Oliver Camargo, Calling All Fun(d) Seekers: The Catalytic Pitch Competition!

@WePlannENG

Planning and booking vacation activities for Latin American tourists is distressing and risky

!

PROBLEM

Page 3: [WMD 2015] WePlann >> Oliver Camargo, Calling All Fun(d) Seekers: The Catalytic Pitch Competition!

@WePlannENG

Page 4: [WMD 2015] WePlann >> Oliver Camargo, Calling All Fun(d) Seekers: The Catalytic Pitch Competition!

@WePlannENG

Page 5: [WMD 2015] WePlann >> Oliver Camargo, Calling All Fun(d) Seekers: The Catalytic Pitch Competition!

@WePlannENG

PROBLEM

Planning and booking vacation activities for Latin American tourists is distressing and risky:

Page 6: [WMD 2015] WePlann >> Oliver Camargo, Calling All Fun(d) Seekers: The Catalytic Pitch Competition!

@WePlannENG

PROBLEM

Planning and booking vacation activities for Latin American tourists is distressing and risky:

Page 7: [WMD 2015] WePlann >> Oliver Camargo, Calling All Fun(d) Seekers: The Catalytic Pitch Competition!

@WePlannENG

PROBLEM

Planning and booking vacation activities for Latin American tourists is distressing and risky:

Page 8: [WMD 2015] WePlann >> Oliver Camargo, Calling All Fun(d) Seekers: The Catalytic Pitch Competition!

@WePlannENG

PROBLEM

Planning and booking vacation activities for Latin American tourists is distressing and risky:

Page 9: [WMD 2015] WePlann >> Oliver Camargo, Calling All Fun(d) Seekers: The Catalytic Pitch Competition!

@WePlannENG

An online marketplace that makes it easy and secure to book activities

SOLUTION

Page 10: [WMD 2015] WePlann >> Oliver Camargo, Calling All Fun(d) Seekers: The Catalytic Pitch Competition!

@WePlannENG

SOLUTION

TRUSTED

LOCALIZED

SIMPLE

Page 11: [WMD 2015] WePlann >> Oliver Camargo, Calling All Fun(d) Seekers: The Catalytic Pitch Competition!

@WePlannENG

$1,110,000 GROSS REVENUES

2014 TRACTION

Average Transaction

Order

Repeat Travel Customers

$300 !

20%!

Repeat Customer

Spend

$550

Page 12: [WMD 2015] WePlann >> Oliver Camargo, Calling All Fun(d) Seekers: The Catalytic Pitch Competition!

@WePlannENG

2015 TRACTION - 4X YOY REVENUE GROWTH

Page 13: [WMD 2015] WePlann >> Oliver Camargo, Calling All Fun(d) Seekers: The Catalytic Pitch Competition!

@WePlannENG Source: PhoCusWright Inc.

LATAM TRAVEL ACTIVITIES MARKET

USA 10% !

Argentina 60%!

Colombia 60% ! Brazil

35% !

Mexico 30% !

ANNUAL ONLINE TRAVEL GROWTH & MARKET SIZE

$10 BILLION !

Page 14: [WMD 2015] WePlann >> Oliver Camargo, Calling All Fun(d) Seekers: The Catalytic Pitch Competition!

@WePlannENG

TEAM

ADDITIONAL TEAM MEMBERS IN TARGET MARKETS

SAN FRANCISCO [HQ] BARCELONA CANCUN SAO PAULO

DALLAS BEEK CHIEF TECH OFFICER /

CO-FOUNDER

GINA BOLAÑO CHIEF CREATIVE /

CO-FOUNDER

OLIVER CAMARGO CEO /

CO-FOUNDER

Page 15: [WMD 2015] WePlann >> Oliver Camargo, Calling All Fun(d) Seekers: The Catalytic Pitch Competition!

@WePlannENG

CUSTOMER ACQUISITION CHANNELS

Direct 15% of sales !

Cost Per Sale 30% of sales

Paid 35% of sales (6.5X ROI)

Organic SEO 20% of sales

Page 16: [WMD 2015] WePlann >> Oliver Camargo, Calling All Fun(d) Seekers: The Catalytic Pitch Competition!

@WePlannENG

$1.1 M + 4x

Page 17: [WMD 2015] WePlann >> Oliver Camargo, Calling All Fun(d) Seekers: The Catalytic Pitch Competition!

@WePlannENG

$1.1 M + 4x + !