[WMD 2015] Branch Metrics, Alex Austin >> "Mobile-izing The Masses: Case Studies On How To Build, Release & Grow B2C Apps"

Turn your app into

a mobile growth engine

Alex Austin

?

Units

93

50,000

your work begins

at launch

your mobile app

is

a growth engine

your mobile app

is

a growth engine

Paid

Affiliate

Blood,

sweat,

tears

App

stores

Viral

Awareness Share

ActivateDownload

Paid

Affiliate

Blood,

sweat,

tears

App

stores

Viral

Awareness Share

ActivateDownload

Paid

Affiliate

Blood,

sweat,

tears

App

stores

Viral

Awareness Share

ActivateDownload

Paid

Affiliate

Blood,

sweat,

tears

App

stores

Viral

Awareness Share

ActivateDownload

tools

Paid

Affiliate

Blood,

sweat,

tears

App

stores

Viral

Awareness Share

ActivateDownload

affiliate

Instacart & Yummly

Thanks for joining Austin on TwoDots! Get started with some extra free Moves & Bombs on us!

Branch link created that stores meta-data

from Yummly shopping cart

Share & Get Free Moves!

Call it Quits!

Your friend, Evan,

joined TwoDots. Thanks

for sharing the game -

here’s free Moves &

Bombs! Start playing

with him now!

Branch link completed, user brought to items from

Yummly recipe upon first opening Instacart

don’t force it

email

8tracks

#

Paid

Affiliate

Blood,

sweat,

tears

App

stores

Viral

Awareness Share

ActivateDownload

personalization

HotelTonight

personalization

Gogobot

Regular Onboarding

Personalized Onboarding

Using Branch Links

78%

Conversion to signup

contextual links

Allthecooks

Choose a channel to

share recipe

Deep link is generated

for message

Link takes user to app

store directly

Upon first open, user is

brought to recipe

Paid

Affiliate

Blood,

sweat,

tears

App

stores

Viral

Awareness Share

ActivateDownload

natural sharing

The League

Invite a friend to skip the line

simple k-factor

Paid

Affiliate

Blood,

sweat,

tears

App

stores

Viral

Awareness Share

ActivateDownload

%

Paid

Affiliate

Blood,

sweat,

tears

App

stores

Viral

Awareness Share

ActivateDownload

%

Paid

Affiliate

Blood,

sweat,

tears

App

stores

Viral

Awareness Share

ActivateDownload

%

= k-factor%%% xx

activation share influenced

download

summary

1. measure the download source

2. optimize the welcome

3. make sharing align with the product

4. iterate

questions

[email protected]

@illustriousalex