W&M 2009 – Integrating and Managing Mobile Business Applications in the Cloud

'Integrating and Managing Mobile Business Applications in the Cloud‘SYMON BLOMFIELDFounder & CEO

Presence Networks Limited

©2009Presence Networks Limited

2009Presence Networks Limited. All Rights Reserved

'Integrating and Managing Mobile Business Applications in the Cloud‘1. Is it real?2. What type of applications?3. Who are the stakeholders?4. What is their motivation?5. What are their business issues?6. How can technology resolve them?

Is it real?


• The move to Cloud-based computing is accelerating, Gartner predicts revenues will grow almost threefold from US$56.3 billion to $150 billion in 2013…

This is why I think it is real

• Lack of capital available for new projects• Globalisation – the need for speed and agility• Growth in home and mobile working• Improvements in technology and bandwidth • The need for better control, security and accountability• Success of vendors like Salesforce.com • Threat of ‘over-the-top’ services

What type of applications will be in the Cloud?


CRM, marketing, sales management, AV and hosted e-mail have already gained considerable acceptance particularly with SMEs

Applications such as expense management, procurement, and supply-chain management, e-archiving and discovery, collaboration and Unified Comms are predicted to grow rapidly

Specialist Vertical Industry-specific applications that become the de facto standard

Note: Forget Mobile or PC Apps…it’s access all devices

The questions I am aiming to suggests answer for:


In the Cloud:• Who are the Stakeholders?• What is their motivation for making Cloud-based computing a

success?• What about compliance and security? • Is integration with existing services practical?• What about adding new SaaS applications in the future?• Can each user be treated as an individual?• How does IT avoid being disenfranchised?• Where and how do Channel Partners fit in?• Is there a Killer Application and if so what is it?

Who will be hosting/delivering/maintaining?


1. Software Developers – offering their own applications as hosted SaaS these include:• Major players e.g. Microsoft and IBM bundling their Apps into

SaaS delivered direct to customers• Specialist niche SaaS Developers e.g. for specialist Vertical

Solutions2. Cloud Aggregators

• Those already in the Cloud now enabling Apps to be combined with their existing services to add value e.g. Google and Salesforce.com

• Service Providers – Fixed Line Operators, Mobile Operators, Systems Integrators and ISPs seeking to add value to, and protect their existing customer base and revenues

3. Large scale enterprises hosting their own Cloud

Motivation - what are Service Providers expecting?


Benefits:• Increasing revenue• Adding value to existing voice and data services• Increasing network traffic• Locking-in customers and moving up the ‘food-chain’• Protecting their market against ‘over-the- top’ offers from the Aggregators and direct Vendors

Requirements:• Low cost of entry - reserving capital and cash flow• Ease of sale, delivery, maintenance and support• Minimising additional new resource needs • Integrating with existing operations e.g. OSS/ Billing• Capability to enable their own Channel and control process• To retain ownership of their Customers

Motivation - what should Enterprise Providers/Customers expect?


Benefits:• To deliver measurable and very quick ROI• To add value to existing voice and data services• To improve business productivity• To gain competitive edge• To meet user demands ( especially younger, mobile, App savvy)Requirements:• Low cost of entry - reserving capital and cash flow• Ease of delivery, maintenance and support• To ensure business continuity and high availability - 99.999• To maintain and improve security • To meet Compliance and Corporate Governance requirements• Easy connectivity into their legacy systems e.g. Active Directory• To retain control over their users and data

What are Users expecting from SaaS?


• It to make their life easier• To work less and deliver the same, or better, results• To avoid computer hassles• To have complete trust in security• Access to what they need whenever, wherever, any device• Preferably to never have to read a User Manual or go on a training course again…so keep it simple!


USER AU

THEN

TICATION

SERVICE PROVIDER

USERS

Core Requirement – Authentication

ENTERPRISE

ActiveDirectory

EMAIL

LDAP Authentication


USER AU

THEN

TICATION

SERVICE PROVIDER

USERS

Add in Accountability, Compliance and Security

ENTERPRISE

ActiveDirectory

RECORD, ARCHIVE, DISCOVER, AUDITEvidential Weight Archiving and e-Discovery

EMAIL

LDAP Authentication


LDAP AU

THEN

TICATION

SERVICE PROVIDER

USERS

SMS G

ATEWAY

SIP SERVER/PSTN

Integrate Voice and Data Services

ENTERPRISE

ActiveDirectory

RECORD, ARCHIVE, DISCOVER, AUDITEvidential Weight Archiving and e-Discovery

EMAIL

LDAP Authentication


LDAP AU

THEN

TICATION

SMS G

ATEWAY

SIP SERVER/PSTN

Integrating SaaS Applications to build a Portfolio

ENTERPRISE

RECORD, ARCHIVE, DISCOVER, AUDIT

EMAIL

SERVICE PROVIDER

CRM

FILE SHARE

Evidential Weight Archiving and e-Discovery

MO

RE APPS

USERS

ActiveDirectory

LDAP Authentication


LDAP AU

THEN

TICATION

ENTERPRISE

SERVICE PROVIDER

ActiveDirectory

USERS

SMS G

ATEWAY

SIP SERVER/PSTNEvidential Weight Archiving and e-Discovery

EMAIL

Presence enabled Unified Communications will prove to be the Killer Application…

CRM

FILE SHARE

PRESENCE STATU

S

MO

RE APPS

Unified Communications all devices

LDAP Authentication


LDAP AU

THEN

TICATION

ENTERPRISE

ActiveDirectory

USERS

SMS G

ATEWAY

SIP SERVER/PSTNEvidential Weight Archiving and e-Discovery

EMAIL

Enable Sales Channel and Empower Customers

CRM

FILE SHARE

PRESENCE STATU

S

MO

RE APPSSERVICE PROVIDER

Reseller Level

Distributor Level

Unified Communications all devices

Roles/Permissions-based User Management System

LDAP Authentication


1. For Service Providers, multi-tenancy is a key requirement

2. Permissions/roles based provisioning and SaaS management is vital enable control to be devolved to customer

3. All parties should be open to hybrid solutions e.g. application in the Cloud, content archive in Customer’s network

2009Presence Networks Limited. All Rights Reserved2009Presence Networks Limited. All Rights Reserved

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W&M 2009 – Integrating and Managing Mobile Business Applications in the Cloud

Technology

mobile business applications

type of applications

new saas applications

mobile operators

cloudbased computing

hosted saas

mobile working

existing services practical