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REMIXED
21

Wizardaudio

Dec 07, 2014

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Business

Beth Kanter

Testing with mp3 file on archive.org
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Transcript
Page 1: Wizardaudio

REMIXED

Page 2: Wizardaudio
Page 3: Wizardaudio

What the heck isWeb 2.0?

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Web 1.0 = Kansas

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ReadingSurfing

BrowsingConsuming

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The .dot com boom!

The .dot com bust!

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Toto, I don’t think it is the same Web!

Over the Rainbow

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ShareCreate

Connect

Collaborate

Web 2.0

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That’s scary! What about

my organization’s branding

and messaging?

Page 11: Wizardaudio

Why Web.2.0?

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They’re comfortable

with using new media!

They are future

donors!

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EmailMarketingOnline AuctionsVirtual Gift CatalogOnline MerchandisingFundraising EventsDirect MailTraditional MediaMembership & Online RenewalPay Per ClickBlogsWidgetsVirtual WorldsYouTubeFlickrMySpaceFacebookWill it blend?

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The WizardBlogsTechnoratiRSSTaggingSocial BookmarkingFlickrVideo SharingWikiWidgetsCreative CommonsUser Generated ContentSocial Networking SitesTwitterSecond Life

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Adoption issues

SkepticismLack of Understanding, Time, ResourcesBoard & Staff BacklashToo Much of a Good Thing

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Dive in as an individual first!

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Low Risk Experiments

http://www.flickr.com/photos/striatic

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Focused on outcomes and results

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There’s no place like home