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Transdisciplinary Approach to Enhance Customer Engagement in the Design of Complex Defence Systems Giulio Telleschi, Andrea Caroni MBDA Italy WiSEB special track ICONS 2020 February 27, 2020 - Lisbon
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Page 1: WiSEB special track February 27, 2020 - Lisbon · WiSEB special track –ICONS 2020 February 27, 2020 - Lisbon. Page : 2 Transdisciplinary Approach to Enhance Customer Engagement

Transdisciplinary Approach to Enhance

Customer Engagement in the Design of

Complex Defence Systems

Giulio Telleschi, Andrea Caroni

MBDA Italy

WiSEB special track – ICONS 2020February 27, 2020 - Lisbon

Page 2: WiSEB special track February 27, 2020 - Lisbon · WiSEB special track –ICONS 2020 February 27, 2020 - Lisbon. Page : 2 Transdisciplinary Approach to Enhance Customer Engagement

Transdisciplinary Approach to Enhance Customer Engagement in the Design of Complex Defence Systems - WiSEB ICONS2020Page : 2

Ce document est la propriété de MBDA. Il ne peut être communiqué à des tiers et /ou reproduit sans l’autorisation préalable écrite de MBDA et son contenu ne peut être divulgué. © MBDA 2020.

This document and the information contained herein is proprietary information of MBDA and shall not be disclosed or reproduced without the prior authorisation of MBDA. © MBDA 2020.

Contents

• MBDA – the Company

• Managing complexity in systems design

• Customer engagement: the added value

• Transdisciplinary approach

• Conclusions

• References

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MBDA – The Company

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Transdisciplinary Approach to Enhance Customer Engagement in the Design of Complex Defence Systems - WiSEB ICONS2020Page : 4

Ce document est la propriété de MBDA. Il ne peut être communiqué à des tiers et /ou reproduit sans l’autorisation préalable écrite de MBDA et son contenu ne peut être divulgué. © MBDA 2020.

This document and the information contained herein is proprietary information of MBDA and shall not be disclosed or reproduced without the prior authorisation of MBDA. © MBDA 2020.

MBDA, a European integrated defence company

MBDA is the first truly integrated defence company in Europe and the only European one

able to provide missiles and missile systems for each branch of the armed forces, whether in

the air, at sea or on land.

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Transdisciplinary Approach to Enhance Customer Engagement in the Design of Complex Defence Systems - WiSEB ICONS2020Page : 5

Ce document est la propriété de MBDA. Il ne peut être communiqué à des tiers et /ou reproduit sans l’autorisation préalable écrite de MBDA et son contenu ne peut être divulgué. © MBDA 2020.

This document and the information contained herein is proprietary information of MBDA and shall not be disclosed or reproduced without the prior authorisation of MBDA. © MBDA 2020.

MBDA evolution

MBDA’s heritage mirrors the history of tactical missiles in Europe

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Transdisciplinary Approach to Enhance Customer Engagement in the Design of Complex Defence Systems - WiSEB ICONS2020Page : 6

Ce document est la propriété de MBDA. Il ne peut être communiqué à des tiers et /ou reproduit sans l’autorisation préalable écrite de MBDA et son contenu ne peut être divulgué. © MBDA 2020.

This document and the information contained herein is proprietary information of MBDA and shall not be disclosed or reproduced without the prior authorisation of MBDA. © MBDA 2020.

MBDA and European cooperative programmes

Promoting and delivering cooperative programmes

is deeply rooted in MBDA’s DNA

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Managing complexity in systems design

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Transdisciplinary Approach to Enhance Customer Engagement in the Design of Complex Defence Systems - WiSEB ICONS2020Page : 8

Ce document est la propriété de MBDA. Il ne peut être communiqué à des tiers et /ou reproduit sans l’autorisation préalable écrite de MBDA et son contenu ne peut être divulgué. © MBDA 2020.

This document and the information contained herein is proprietary information of MBDA and shall not be disclosed or reproduced without the prior authorisation of MBDA. © MBDA 2020.

Complexity in the defense field (1/2)

Missile….1 single word for many technical aspects

When you read “Missile”, what do you think of?

Performances Trajectory Readiness

Targets

LethalitySafety Cost

Life-cycle

Ship

Aircraft

Helicopter

Fast-jet

BallisticMinistry of Defense

Armed Forces

Customers

Global Market

AirframeEngine

Reliability

Quality

Modularity

Regulations

Standards

Naval-basedAir Defence

Long Range

Ground-basedAir Defence

Land CombatNaval Combat

Airborne Air Defence

AirborneSurface Attack

Short Range

Ballistic Air Defence

Counter-measures

ConOps

Logistics

Production

Speed

Availability

CollateralDamage

Training

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Transdisciplinary Approach to Enhance Customer Engagement in the Design of Complex Defence Systems - WiSEB ICONS2020Page : 9

Ce document est la propriété de MBDA. Il ne peut être communiqué à des tiers et /ou reproduit sans l’autorisation préalable écrite de MBDA et son contenu ne peut être divulgué. © MBDA 2020.

This document and the information contained herein is proprietary information of MBDA and shall not be disclosed or reproduced without the prior authorisation of MBDA. © MBDA 2020.

Complexity in the defense field (2/2)

The enhancement in missile design processes has to encompass current and future missile

developments in all fields that are part of MBDA portfolio, including access to platforms and

customer engagement:

How many missile-platform-customer combinations can you imagine?

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Transdisciplinary Approach to Enhance Customer Engagement in the Design of Complex Defence Systems - WiSEB ICONS2020Page : 10

Ce document est la propriété de MBDA. Il ne peut être communiqué à des tiers et /ou reproduit sans l’autorisation préalable écrite de MBDA et son contenu ne peut être divulgué. © MBDA 2020.

This document and the information contained herein is proprietary information of MBDA and shall not be disclosed or reproduced without the prior authorisation of MBDA. © MBDA 2020.

Facing the change

• The Defense world is facing a big change

• Cooperative multinational programs

• MBDA wide portfolio and number of

customers

• Need to manage increasing complexity in

missile design

• Missile interoperability is leading to a

wider-ranging requirement set, Concepts of

Operations (ConOps) and Concepts of Use

(ConUse)

• Limited budget constraints

→ Processes to facilitate the transition

→ Protect information, enable sharing

→ Many variants to be managed

→ Systems engineering is more and more

relevant. Risk reduction is a must

→ Move from a document-based approach to a

model-based approach (broad meaning)

→ Provide modular, interoperable and cost-

efficient solutions

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Customer engagement: the added value

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Transdisciplinary Approach to Enhance Customer Engagement in the Design of Complex Defence Systems - WiSEB ICONS2020Page : 12

Ce document est la propriété de MBDA. Il ne peut être communiqué à des tiers et /ou reproduit sans l’autorisation préalable écrite de MBDA et son contenu ne peut être divulgué. © MBDA 2020.

This document and the information contained herein is proprietary information of MBDA and shall not be disclosed or reproduced without the prior authorisation of MBDA. © MBDA 2020.

Engaging the Customer

Engaging the Custumer since the early stages of design and keeping the

engagement for the entire life-cycle [ref. 1] is the winning factor in order to

have:

• Effective needs elicitation and requirements refinement

• Reduce rework

• "building the right thing" and "building it right" [ref. 2]

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Transdisciplinary approach

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Ce document est la propriété de MBDA. Il ne peut être communiqué à des tiers et /ou reproduit sans l’autorisation préalable écrite de MBDA et son contenu ne peut être divulgué. © MBDA 2020.

This document and the information contained herein is proprietary information of MBDA and shall not be disclosed or reproduced without the prior authorisation of MBDA. © MBDA 2020.

MBSE approach within MBDA

MBDA fosters wide adoption of Model-Based Systems Engineering:

• MBSE in MBDA empowers the advantages provided by cross-sharing and model

consistency;

• MBDAAF, a legacy MBDA DAF (i.e. Defense Architectural Framework);

• International working groups;

• National Capability Teams to foster MBSE within each National Company (NatCo);

• Legacy guidelines and procedures.

• Limited sharing across NatCos due to restricted or classified information, therefore MBSE

is tailored for each project-specific solution

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Transdisciplinary Approach to Enhance Customer Engagement in the Design of Complex Defence Systems - WiSEB ICONS2020Page : 15

Ce document est la propriété de MBDA. Il ne peut être communiqué à des tiers et /ou reproduit sans l’autorisation préalable écrite de MBDA et son contenu ne peut être divulgué. © MBDA 2020.

This document and the information contained herein is proprietary information of MBDA and shall not be disclosed or reproduced without the prior authorisation of MBDA. © MBDA 2020.

Why is it intrinsically transdisciplinary?

The system architecture design has to face many challenges:

• Multi-viewpoint engineering activity;

• Functions are cross-viewpoints;

• 1 source of truth;

• Early and robust validation of

the solution architecture.

[ref. 3]

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Transdisciplinary Approach to Enhance Customer Engagement in the Design of Complex Defence Systems - WiSEB ICONS2020Page : 16

Ce document est la propriété de MBDA. Il ne peut être communiqué à des tiers et /ou reproduit sans l’autorisation préalable écrite de MBDA et son contenu ne peut être divulgué. © MBDA 2020.

This document and the information contained herein is proprietary information of MBDA and shall not be disclosed or reproduced without the prior authorisation of MBDA. © MBDA 2020.

Design via Functional Chains

Missile design and customer engagement are linked together with the

definition of Functional Chains [ref. 4, ref. 5] :

• Group missile Functions with a goal-driven approach;

• Easier elicitation of the needs at the right level, generating clear expectations and delivering

a fit-for-purpose solution;

• High-level requirements are captured in a compact model that is easy to read, especially if

compared to traditional document-based approach;

• Providing the Customer with a benchmark within the project and across projects;

• Requirements are therefore analyzed with all the cross-dependencies.

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Conclusions

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Transdisciplinary Approach to Enhance Customer Engagement in the Design of Complex Defence Systems - WiSEB ICONS2020Page : 18

Ce document est la propriété de MBDA. Il ne peut être communiqué à des tiers et /ou reproduit sans l’autorisation préalable écrite de MBDA et son contenu ne peut être divulgué. © MBDA 2020.

This document and the information contained herein is proprietary information of MBDA and shall not be disclosed or reproduced without the prior authorisation of MBDA. © MBDA 2020.

Conclusions (1/2)

We’re challenging the approach with the Customer in order to increase the

effectiveness of Customer engagement.

The traditional approch is evolving:

1. Document-based sharing (verbose)

2. Model-based Systems Engineering (models are requirements in context)

3. Engagement through out the entire life-cycle (fully transdisciplinary approach)

+ Funcional Chains (requirements and all cross-dependencies)

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Transdisciplinary Approach to Enhance Customer Engagement in the Design of Complex Defence Systems - WiSEB ICONS2020Page : 19

Ce document est la propriété de MBDA. Il ne peut être communiqué à des tiers et /ou reproduit sans l’autorisation préalable écrite de MBDA et son contenu ne peut être divulgué. © MBDA 2020.

This document and the information contained herein is proprietary information of MBDA and shall not be disclosed or reproduced without the prior authorisation of MBDA. © MBDA 2020.

Conclusions (2/2)

Benefits for the Customer:

• Easier elicitation of the needs at the right level, generating clear expectations and a fit-for-

purpose solution;

• High-level requirements are captured in a compact model that is easy to read, especially if

compared to traditional document-based approach;

• Functional Chains allow to see the cross-dependencies between requirements, with clear

rationale for design choices.

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References

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Ce document est la propriété de MBDA. Il ne peut être communiqué à des tiers et /ou reproduit sans l’autorisation préalable écrite de MBDA et son contenu ne peut être divulgué. © MBDA 2020.

This document and the information contained herein is proprietary information of MBDA and shall not be disclosed or reproduced without the prior authorisation of MBDA. © MBDA 2020.

References

[1] Systems Engineering Handbook: A Guide for System Life Cycle Processes and Activities, version 4.0, INCOSE

2015

[2] IEEE Guide--Adoption of the Project Management Institute (PMI) Standard A Guide to the Project Management

Body of Knowledge (PMBOK Guide) Fourth Edition, 2012

[3] J.-L. Voirin,“Methods & Tools for constrained system architecting”, INCOSE International Symposium 2014

[4] G. Telleschi, A. Caroni, E. Willingham, P.-H. Pradel, “Reference Missile Functional Architecture, addressing design

in a multinational Defense Company”, INCOSE Italy Conference on Systems Engineering 2018

[5] A. Caroni, G. Telleschi, I. Mactaggart, E. Willingham, P.-H. Pradel, “Reference Missile Functional Architecture, an

architecting toolset to drive design and modelling”, Requirements Engineering Conference 2019

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Transdisciplinary Approach to Enhance Customer Engagement in the Design of Complex Defence Systems - WiSEB ICONS2020Page : 22

Ce document est la propriété de MBDA. Il ne peut être communiqué à des tiers et /ou reproduit sans l’autorisation préalable écrite de MBDA et son contenu ne peut être divulgué. © MBDA 2020.

This document and the information contained herein is proprietary information of MBDA and shall not be disclosed or reproduced without the prior authorisation of MBDA. © MBDA 2020.

Questions?

Questions and requests of further information may be addressed to:

Giulio Telleschi [email protected]

Chief Systems Engineer for Marte ER missile

Missile Design – MBDA Italy

Andrea Caroni [email protected]

Chief Systems Engineer for NASM missile

Head of Functional Design

Missile Design – MBDA Italy