Wise Choices in
Caring for Skin...
Can Help Delay the
Aging Process...
And Prevent Many
Skin Problems.
Everyone Wants
Healthy Vibrant
Skin...
And May Not Realize
the Choices They
are Making...
are Actually
Lessening a Healthy-
State for Their Skin.
“At L’ATHENE, we are committed to
using only the finest, most pure, all
natural ingredients which are
formulated to maximize anti-aging &
challenged skin results and bring out
the best health in your skin.
Over the past 10 years, we have
dedicated ourselves to providing a
healthy step in the right direction for
your overall well-being.”
Nan Brown RN & Lil Bogdan RN
Creators of L’ATHENE
Causes and Effects
of
SKIN AGING
Let’s Talk About
Aging First...
SKIN is the largest organ in the body
• Is a protective barrier that keeps essential fluids in
• Keeps pollutants and diseases out
• Regulates temperature
CELLS are formed at the deepest layer of skin (basal layer)
• They migrate up toward the skin’s surface
• Eventually they are exfoliated
Let’s Start with Biological / Intrinsic Aging...
Exfoliation process takes ~40 days in young, healthy skin
• ~28 days: get to surface
• ~12 days: slough off
In our 20’s
Skin cell turnover is at its best
• Collagen and elastin (skin’s support system) remains firm and
resilient
• Baby fat disappears
Skin cell turnover begins to slow down
• Lines and texture changes show up
• Dullness and pigmentation problems begin
• Sun damage and brown patches may appear
• On cheeks and around eyes
• On forehead and above upper lip
In our 30’s
Skin cell turnover dramatically slows down
• Dead skin cells build up
• Dehydration, blemishes, poor texture appear
Hormonal changes cause:
• Oily T-zones with dry cheeks and enlarged pores or
• Overall dry, dehydrated skin
Lines and wrinkles increase & collagen and elastin lessen,
causing sagging and thinner skin
Brown spots appear on hands & broken capillaries on face
In our 40’s, 50’s and beyond
There are also Extrinsic Factors of Aging...
• Sun Damage: UV rays
• Lack of Proper Sun Protection
• Stress
• Pollution
• High ‘Fats and Sugar’ Diet
• Smoking
• Aging Signs
• Damaged Skin DNA
• Increased Cancer Risk
CELL DAMAGE = AGING EFFECTS
Then Free Radical Damage & Inflammation Occurs, which Causes...
Antioxidants Fight Against Free Radical Damage
• They eliminates free radicals
• Like PAC MAN: antioxidants gobble them up
• Therefore... boosts the body’s defense mechanism
ANTIOXIDANTS HELP REVERSE & PREVENT AGING SIGNS!
Body has Security System called ANTIOXIDANTS
• Free Radicals are unstable molecules that occur
naturally when you eat and breathe: Called Oxidation
• When ‘Extrinsic Factors of Aging’ occur: they cause even
MORE free radicals in your body which causes an imbalance
• Now... there aren’t enough antioxidants in the body to
eliminate all the free radicals (antioxidants also lessen with
age)
• These Unstable Molecules: Now
‘STEAL ELECTRONS’ from healthy cells
How Does Free Radical Damage Actually Occur?
This Creates INFLAMMATORY RESPONSE in Skin
• Releases an acid that continues breaking down the cells
• The acid doesn’t retreat
• Wreaks havoc on cells
• Causing skin damage and aging signs
The Cells Then Defend Themselves against the Attack...
Here are Signs of Aging...
• Fine Lines and Wrinkles
• Rough Skin Texture
• Skin Dullness
• Uneven Skin Tone
• Skin Dryness
• Age Spots and Blotchiness
And Advanced Aging Signs...
• Deep Wrinkles
• Drier Skin
• Oil Imbalances
• Broken Capillaries
• Hyperpigmentation
• Large Pores
The Solution People Reach for
is Skincare...
DOES IT SOLVE THESE
SKIN CONCERNS?
Unfortunately the
Skincare Solutions
People Reach For to
Help...
Are Often Making it
Worse.
Almost All Skincare,
including Medical
Brands, are Made with
Standard Chemicals...
Usually, the Entire
Product is Mostly
Chemicals.
• Skin— your largest organ— needs to breathe and detoxify
• These standard cosmetic chemicals are ‘petroleum-
derivatives’ (similar effects to Vaseline) that are occlusive and
can block skin respiration by simply sitting on the skin
• Because the skin cannot breathe, it becomes unbalanced and
noticeably more dehydrated, dry and dull
• Clogged pores and poor skin texture can appear
• Chemicals can also cause skin irritation, especially with
aging skin
How can These Skin Care Products Affect the Health of Skin?
• PROPYLENE GLYCOL (Butylene or Ethylene)
• Main ingredient in Antifreeze
• Most common ingredient in skincare
• SODIUM LAURYL SULFATE (a detergent)
• Used to Degrease Engines & Clean Industrial Ovens
• Most common ingredient in all cleansers, strips skin
• POLYETHYLENE GLYCOL (PEG)
• Main ingredient in Spray-on Oven Cleaners
• ALCOHOLS
• Drying: in Aging & Baby Products
Here are the Most Common Chemicals in Skin Care
• PETROLATUM, MINERAL OIL, WAXES: Clogs pores
• DIMETHICONE (a silicon)
• Main ingredient in Tile Caulking; a skin irritant
• FD&C DYES
• Coal tars are synthetic dyes
• DEA, MEA, TEA
• Dries skin, irritates eyes
• UREA
• Is Animal Urine
• FRAGRANCE
Common Chemicals in Skin Care
To Give Products:
• ‘Silky’ Feel
• Better Smell
• Better Color
Cosmetic Companies started using ‘Chemical Discards from
the Petroleum Industry’ in 1940’s as Product Fillers:
Now they are Standard in Cosmetic industry
They are... Inexpensive & Readily Available
Not There for Skin Health
Why are Chemicals There?
• The Cosmetic Industry Regulates Itself
• FDA is for Labeling Only (they make sure that what is in the
bottle is on the label)
• There are No Regulations Governing Term
“Pure and Natural”
• Can be <1% Natural and still called Natural
Did You Know?
Skin MUST:
BREATH & DETOXIFY to Keep Itself Balanced
To be Healthy, Skin NEEDS:
• ‘More’ Nutrients
• ‘High Quality’ Nutrients
• ‘Targeted for Anti-Aging’ Nutrients
Skin…like the Body…Needs MORE as it Ages
What is
COSMECEUTICAL
SKINCARE?
COSMECEUTICAL PRODUCTS...
Provide DIRECT CORRECTIVE
ANTI-AGING BENEFITS
COSMETIC SKIN PRODUCTS...
Hide or Mask Aging Signs or Defects...
WITHOUT Any Corrective Action
What is Cosmeceutical versus Cosmetic Skincare?
Is An Effective Non-Invasive Way to Improve Skin
Cosmeceuticals:
• Have Industry-legal Potencies of the Same Ingredients
Prescribed by Dermatologists
• These Products have ‘Biologically-active’ Ingredients
which include:
Alpha-hydroxy acids and Glycolic acids
Vitamins
Antioxidants
Minerals and others
Cosmeceutical Skincare...
COSMECEUTICAL Skin Products that are
Untainted with Chemicals and are instead:
• Pure; Purely Processed; Chemical-Free
This Provides the...
HIGHEST CONCENTRATION of
Age-Defying Ingredients Possible
FOR the GREATEST SKIN RESULTS YOU NEED...
COSMECEUTICAL Products that are Chemical-Free:
• Assure the Highest Potency and Most Powerful
Nutrition for Skin Health
L’ATHENE
A Cosmeceutical
Chemical-Free Skincare Line
Made of Medical-Grade Bioactive Nutrients:
• Antioxidants
• Vitamins
• Minerals
• Proteins
• Fatty Acids
• Natural Fruit Acids
• Peptides
• Phyto-Nutrients
L’ATHENE is PURE Cosmeceutical Skin Care...
CORRECTIVE FOR AGING
But... NOT made with Standard Chemicals
L’ATHENE Cosmeceutical Skincare is Unique because it is...
L’ATHENE Effectively Targets:
• Fine Lines and Wrinkles
• Surface Damage
• Collagen Loss
• Firmness
• Sodium Lauryl Sulfate
• Propylene Glycol
• Parabens
• Alcohols
• Harsh Detergents
• Phthalates
• Mineral Oil
• Petroleum
L’ATHENE is FREE of...
• Dyes
• Silicons (dimethicone, cyclomethicone)
• DEA (diethanolamine), MEA (monoethanolamine), TEA
(triethanloamine)
• PEGS (polyethylene glycol)
• Fragrances
• Urea
• Synthetic Fillers and Binders
• Animal Bi-products
L’ATHENE is FREE of...
NUTRIENT-RICH BUILDING BLOCKS FOR SKIN HEALTH—
vitamins, minerals, proteins, fatty acids—
which Skin Needs to Build and Restore Itself
L’ATHENE is PURELY Made of...
For your Body to Optimally Absorb & Metabolize Nutrients...
they need to be in their most ‘ready-to-use’ form and as close to
its original form as possible. Then the nutrients are easily
accepted and absorbed by the body, unlike synthetic chemicals.
Why is Purity Important for Maximum Skin Health?
This Special Processing Helps Maintain the Original Strength &
Potency of Proven Naturals...
• Handmade by Scientists in Small Batches— for maximum
control
• Only the Purest Water Available used (Biopure Water™)
• Our Botanicals are Refined without Standard Solvents, Heat
or Chemicals— which are commonly used in cosmetic
processing that affects their potency
L’ATHENE Uses ‘Purity Processing’
• No Standard Whipping Techniques Used—botanicals are
instead gently mixed to maintain their purest form possible
• Made in FDA Approved Lab
• Highest Quality Control
L’ATHENE Uses ‘Purity Processing’...a Special Processing...
THE RESULT IS...
THE MOST POWERFUL, BIOAVAILABLE NUTRIENTS
POSSIBLE...
TO CREATE THERAPEUTIC RESULTS
TO TREAT A WIDER VARIETY OF SKIN CONCERNS
The Botanicals Penetrate Below the Skin’s Surface to
Transform Skin Cell Function & Correct Skin Damage.
IT’S ABOUT CHOICE...
THIS CHOICE...
OR THIS CHOICE...
NATURAL INGREDIENTS IN THEIR PUREST FORM
• Vitamins A, Vitamin Ester C, Vitamin E
• Selenium (mineral)
• Lethicin (vitamin B)
• Green Tea (antioxidant)
• Bilberry (antioxidant)
• Grapeseed, Borage, Jojoba, Sunflower Oil (fatty acids)
• Glycine (proteins)
• Amino Acids (proteins)
• And Many More...
L’ATHENE has Pure Cell Restorative Ingredients, such as...
Antioxidants— Destroy Free Radicals: Correct Aging Signs &
Prevention
Fatty Acids— Restore Skin Moisture Production: Restore Cell
Membrane Regulation & Anti-Inflammatory
Proteins— Restore & Strengthen Cell Wall: Rebuild Collagen &
Elastin
Anti-Inflammatories— Stop Inflammation: Many Antioxidant
Nutrients have Anti-Inflammatory Properties
Cell Restorative Ingredients Help Powerfully Repair Skin...
L’ATHENE RESULTS
RESULTS OF BRIGHTER, YOUNGER-LOOKING SKIN
ON FACE, HANDS & BODY
• SMOOTHES AND
SOFTENS
• REDUCES SURFACE
DISCOLORATIONS
• IMPROVES FIRMNESS
AND TONES
• HYDRATES SKIN
L’ATHENE
• HELPS TO REDUCE WRINKLES
AND LINES
• LESSENS EXCESS OIL
• HELPS TO REDUCE
PORE SIZE
• MINIMIZES REDNESS
• BOOSTS COLLAGEN
• PROTECTS SKIN
Anyone SERIOUS about Defying Age who wants a Simple Skin
Care Regimen & are:
• Concerned about Mild to Moderate Sun Damage
• Concerned about Premature Aging
• Concerned about Aging Skin Signs
• Are Looking for an Alternative to Surgical Intervention
• Need More than a Cosmetic
• Are Retinoid Intolerant (can use retinoids with the products)
Who should use L’ATHENE Pure Nutrient Skin Treatments?
ALSO...
COSMETIC CHEMICALS
Can Affect
SENSITIVE AND CHALLENGED SKIN
Those with:
• Sensitive Skin— highly reactive skin
• Rosacea
• Psoriasis
• Eczema
• Keratosis Pilaris (KP)— bumps on back of arms, thighs
• Dry Excoriated Hands, Legs & Arms
• Post Cancer Skin
• Acne
Which Challenged Skin Clients Benefit From L’ATHENE?
• Increased Redness
• Increased Irritation
• Excoriation
• Inflammation
• Dryness
• Flakiness
• Itchiness
• Increased Oil Imbalances
• Larger Look of Pore Size
The Affects of Chemicals on Sensitive & Challenged Skin are...
She Used L’ATHENE 14 days: Severe Rosacea. No Makeup.
L’ATHENE is also used Pre-and Post Cosmetic Procedures
Doctor’s Offices Recommend L’ATHENE Before & After:
• Chemicals Peels
• Laser Resurfacing
• Microdermabrasion Office Treatments
• Face Lifts
• Suture Lines
L’ATHENE is a Truly Holistic Wellness Skincare Line
• The Healthy Alternative– for those who see value in pure,
natural ingredients
• For Breast Cancer Women– who want chemical-free
products in their lives to help build their immune system
• For Pregnant Women– who are looking for non-toxic
choices
• Fragrance-Free and Paraben-Free
L’ATHENE is also for Clients who Want Healthy Products
• Made in the USA– which has the highest quality standards
worldwide
• Recyclable Packaging
• Hypoallergenic & Noncomedogenic
• No Animal Testing or Animal By-Products
• Vegan
L’ATHENE is also for Clients who Want Healthy Products
Consumer Attitudes
are Moving
Towards...
Wellness and
Healthy Products.
L’ATHENE Pure Nutrient Skin Treatments
For Anti-Aging and Challenged Skin
Results You can See and Feel
L’ATHENE
Must Know Facts
about...
L’ATHENE
• Only Medical-grade, Premium Quality Ingredients
• All Natural
• Anti-Aging and Nutritive
• Highly Potent
• 99+% Chemical Free
• Ultra Concentrated: Last 2X longer
• Simple to Use and Effective
• Quick Results (little as 2-3 days)
• True Wellness Products
THE L’ATHENE SECRET
• Recommended by Physicians
• Carried at Exclusive Hospitals, Doctor’s Offices, Medispas,
and Spas
• Dermatologically Tested
• Hypoallergenic
• Made in FDA Approved Lab
• No Animal Testing (cruelty-free)
PROVEN CREDIBILITY
• 2x Concentrated
• You Can Use Half as Much (like Tide™)
• Cost Effective —like ‘Getting TWO Products for the Price of
ONE’ (I=2 products)
• A Little Goes a LONG Way!
MORE ACTIVE Ingredients in EVERY DROP
So Use Less
Tide is a registered trademark of Procter and Gamble
LASTS TWICE AS LONG AS OTHER SKIN PRODUCTS
NUTRIENT DENSE: MORE AGE FIGHTING POWER PER DROP
• Delivers a Complete Nutritional Package— potent & effective
to deliver visible results
• High Levels of Vitamins, Minerals, Proteins & Fatty Acids—
micronutrient and macronutrient
• Avoidance of Potentially Toxic Substances— such as
standard cosmetic chemicals
• Creates Optimal Skin Health— for all skin types, including
challenged skin
IS NUTRIENT DENSE
L’ATHENE has Similar Pricing to Clinique™... Factoring in that
L’ATHENE Products Last Twice as Long (at least)
• If you compare Clinique™ prices, and cut the prices in half
(since they last half as long), L’ATHENE costs are comparable
(Clinique™ also contains cosmetic chemicals)
• L’ATHENE is cost comparable & chemical-free
No One Delivers MORE VALUE
PER SKIN CARE TREATMENT
than L’ATHENE
Clinique is a registered trademark of Clinique Laboratories, llc.
IS COST EFFECTIVE
• Results Start Appearing in 1-3 Days
• In Several Weeks, Delivers Dramatic Visible Results
• Clients May Have Breakouts in the Initial Stages... as skin is
rebalancing.
CREATES QUICK RESULTS FOR ALL SKIN TYPES
• Regime-Based (three daily steps, plus eye crème)
• Multi-Purposes per Product
• Small Line— not complicated
• More Compliance from Clients
• For All Skin Types
• Comes with a Treatment Usage Guide—
tells the client exactly how to use
the products per skin type
SIMPLE TO USE
MEDICAL CREDIBILITY
• Developed by Two Registered Nurses with extensive
experience working with burns and severe skin conditions
at Johns Hopkins Hospital
• The nurses, Nan and Lil, couldn’t find anything in the
marketplace that worked on Nan’s severely sensitive skin
• They began looking for an answer by researching
• Research revealed:
• Skin responds best to pure, potent natural
preparations
• Skincare contains mostly chemicals
MEDICAL CREDIBILITY
• Their goal was to develop an effective way to treat the skin
that would be as pure as possible
• It took them three years to formulate, along with a team of
experts, to create truly pure cosmeceutical skin treatments
that worked
• The result was...
L’ATHENE Pure Nutrient Skin Treatments
L’ ATHENE
Product Usage Tips
• For Best Results, Avoid Other Skincare
• L’ATHENE products work synergistically (together).
• Move Quickly Across Skin when Applying—products
absorb quickly! Not the usual big molecules found in
skincare, which sit on the skin—these are instead small
molecules and they go quickly into skin.
• Do the 4-Finger Technique: Express products onto first
two fingers of left hand. Then rub products with first two
fingers of right hand. Apply to face & quickly spread.
L’ATHENE PRODUCT USAGE TIPS
L’ATHENE Products Do Not Contain any Sunscreen
It is not possible at the current time, to make a sun product
that doesn’t have a chemical base.
• We recommend a 30 sunblock, as a separate product, & it
should contain zinc oxide and/or titanium dioxide. Add the
sun product onto the skin after L’ATHENE Products are
absorbed— so skin gets therapeutic benefits
• Remember sunscreen needs to be applied throughout the
day—you are not protected otherwise
• We don’t recommend products that combine a sunscreen &
moisturizer—both effects are compromised
L’ATHENE PRODUCT USAGE TIPS
• Give Out a Treatment Usage Guide to the Client for
Every L’ATHENE Order: contains easy-to-follow
instructions
• We have < 1% Chemicals to Assure Bactericidal Safety
for 2-yr Shelf Life unopened; 1-yr Shelf Life once opened
• Can Use Retin A or Renova with L’ATHENE Products
Retin A is a registered trademark of Ortho Dermalogica
Renova is a registered trademark of OrthoNeutrogena, a division of Ortho-McNeil Pharmaceuticals
L’ATHENE PRODUCT USAGE TIPS
End of Part One Training
Presented to you by
L’ATHENE
© L’ATHENE, Inc. All rights reserved.