Wisconsin Child Care Summit The CACFP in Wisconsin.

Wisconsin Child Care Summit

The CACFP in Wisconsin

• High rates of food insecurity in families with children under six

• High prevalence of overweight and obesity in young children

• Good nutrition and wellness in child care can support good health, a healthy weight, & a lifetime of healthy habits

Need for Good Nutrition & Wellness in Child Care

Need for Good Nutrition in Child Care

• High rates of food insecurity in families with young children:• 21.9 percent of households with

children under six (USDA)

• High rates of food insecurity in Wisconsin:• 11.2 percent of all households (USDA)

Negative Consequences of Food Insecurity

• Poor early child development outcomes• Poor education outcomes• Poor child health outcomes• Poor nutritional intake

• 30.4 percent of low-income preschool children are overweight or obese (CDC)

• 12.1 percent of children aged 2-5 years are obese (CDC 2013)

• 14 percent of children aged 2-5 years in Wisconsin are obese (CDC 2013)

Need for Good Nutrition & Wellness in Child Care

Overweight & Obesity: Consequences

Children who are overweight or obese are more likely to have:• social and emotional problems; • poorer academic performance; and• health problems including asthma, sleep

apnea, type 2 diabetes, and risk factors for cardiovascular disease.

• CACFP can help to remedy and prevent both food insecurity and obesity

CACFP Supports Good Nutrition in Child Care

• CACFP meals and snacks are more nutritious than meals and snacks served in non-CACFP centers and homes.

CACFP Supports Good Nutrition in Child Care

Child & Adult Care Food Program

• CACFP supports good nutrition & obesity prevention by providing healthy food, reimbursements, and educating caregivers about child nutrition.

CACFP Research

• CACFP is a good program • CACFP helps children grow healthy

& strong • CACFP helps working families work • CACFP is an indicator of quality child

care

CACFP served 31.7 million healthy meals & snacks Distributed $38 million in

reimbursements

Wisconsin CACFP

CACFP: Healthy Hunger-Free Kids Act:• Strengthens CACFP role in supporting good

nutrition:• Enhanced nutrition services• Improved nutrition guidelines

• Streamlines CACFP:• Initial streamlining in law (e.g. eliminating block

claims)• USDA Paperwork Reduction Work Group

Child Care: Focus on improving child care nutrition & wellness standards & training in child care licensing & subsidy systems

Opportunities

Rebrand CACFP as a streamlined user friendly, rewarding program.

Design a marketing campaign focused on new streamlined program with an emphasis on the value of CACFP meals,

reimbursements & enhanced services.

Market to parents, providers & programs.

Engage a variety of partners in CACFP marketing campaign including child care referral agencies, obesity & nutrition

organizations, anti-hunger organizations, licensing & subsidy agencies.

Market a “New & Improved” CACFP

Outreach & Promotion

CACFP Brochures

Fact Sheets

Webcasts

Social Media

Enhanced Nutrition Services15

Active Early: A Wisconsin Guide for Improving Childhood Physical Activity

Healthy Bites: A Wisconsin Guide for Improving Childhood Nutrition

CACFP Best Practice Case Study

16

NEW MATERIALS

Partner to leverage the power of CACFP to support efforts to strengthen child care licensing & subsidy nutrition and quality, & increase CACFP participation.

Child Care

Child Care Settings

Child Care

Subsidy

Child Care

Licensing

CACFP: Food Progra

m

Nutrition & Wellness in Child Care Settings

Working Together

We can make a good system even better.