Wireless Broadband Census for better network design

Wireless Broadband

Census for better network design

Unwired / vividwireles

I no longer works for vividwireless

The views or opinions in this presentation do not reflect those of vividwireless or the Seven Network Group.

Contact [email protected]

Background

Unwired In 2004 the worlds largest dedicated consumer wireless broadband network

Launch Covered the Sydney UCL pop 3.6 million and 1.4 million dwellings.

Background

Technology Uses Cisco/Navini technology to deliver speeds up to 1.5Mbps

2004 Launch TV Ad

Uptake

Very strong initial uptake. Retail stock selling out in the first few weeks.

Group 1 People living in ADSL/Cable black spots

Group 2 People whose lifestyle suited wireless broadband

50,000 customers by the end of 2005

High Uptake

Lifestyle: Renters (53% V’s general pop 27%)

Not sure how long they will be at their current address

Do not connect a home phone

lower wealth, but not underprivileged

Rent 53%

Own 47%

October 2005 Survey

only customers who listed "home" or "home business" location

High UptakeCustomer Surveys:

Which of the following describes your household environment?*

Live in shared household

27%

Live alone18%

Live in family home55%

Age

only customers who listed "home" or "home business" location

High UptakeCustomer Surveys:

Occupation

Which Industry do you work in?

Industry %IT 30.2%Finance 20.1%Sales/mkting 6.8%Government 4.8%Construction 4.2%Health 4.0%Retail 3.8%Eduation 3.5%Transport 3.4%Manufacturing 3.0%Legal 2.7%Consulting 2.4%Hospitality 1.9%Engineering 1.7%Security 1.7%Printing 1.6%Airline 1.2%Realestate 1.2%Automotive 1.1%Media 0.7%

Customer Map – June 2005Red dots show (can’t get ADSL/Cable)

Customer density with customer points

Customer density

Collection District ScoringCollection District ranking by• The population / area (Density)• The number of dwellings / area (Density)• The proportion of rented dwellings• The proportion of people working in IT• The proportion of people working in Banking/Finance• Income• The proportion of people who had some completed

Tertiary education• Computer ownership *• Had an internet connection *

CD Score

1400204 100%

1401404 98%

1400216 97%

1382814 97%

1410116 97%

1400613 97%

1382003 97%

1382314 97%

1390401 97%

1400915 96%

1251611 96%

1380904 96%

1332903 95%

1400309 95%

1400308 95%

1390507 95%

Collection District Scoring (map with coverage)

Identified Areas

1. Melbourne

2. Brisbane

3. Perth

4. Adelaide

5. Newcastle

6. Wollongong

BrisbaneHigh ranking Collection Districts (darker = higher ranking)

Brisbane

While Brisbane looked good, it presented a number of challenges

• Hilly terrain

• A good number of high ranking Collection Districts, but they were not concentrated.

MelbourneHigh ranking Collection Districts (darker = higher ranking)

Melbourne

Selected because of:

• Flat terrain

• A good number of high ranking Collection Districts, concentrated in clusters around

the CBD

MelbourneCustomer points

Discussion

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Thank you