Wipro ethics

Wipro Business Ethics & Corporate Social Responsibility

Abhinav Tushant – 1018002

Anish Kumar – 1018008

Biswajit Das – 1018038

Anubhav Rath – 1020003

Ranjan Kumar – 1020026

Ritesh Kumar – 1020027

Kaushal Kumar Singh – 1021015

Saurav Mangal Murti – 1021023

Section – “A”

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Background of the Wipro

Origin & Governance

The Company was incorporated on 29 December 1945, in Mumbai by Mohamed Premji as

'Western India Vegetable Products Limited later abbreviated to 'Wipro'. It was initiating set up as a

manufacturer of vegetable and refined oils in Mumbai under the trade names of Kisan, Sunflower

and Camel. The logo of company still contains a sunflower to reflect products of the original

business.

In 1966, after the death of Mohamed Premji’s, his son Azim Premji returned home from Stanford

University and took over Wipro as its chairman at the age of 21.

During the 1970s and 1980s, the company shifted its focus to new business opportunities in the IT

and computing industry, which was at a nascent stage in India at the time. In 1982, the name was

changed to Wipro Limited. February 2002, Wipro became the first software technology and

Services Company in India to be certified for ISO 14001 certification. Wipro also achieved ISO 9000

certification to become the first software company to get SEI CMM Level 5 in 2002. Wipro has a

workforce of 140,000 serving clients across 61 countries.

Products & Services

Product: Aerospace, Banking, Consumer packaged goods, High-Tech, Insurance, Media,

Mobile device, Pharmaceutical & Life sciences, Retail, Telecom equipment, Utilities, Auto

motive, Communication service provider, Energy, Health care, Hospitality and leisure,

Manufacturing, Media devices, Natural resources, Public infra structure, Securities &

capital markets, Transportation etc.

Service: Analytical & information management, BPO, Consulting service, Product

engineering services, Mobility, Business application services, Cloud services, Eco energy

and Infrastructure management services

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Performance

Revenue from IT services segment grew by 18.05%. there was addition of 174 new clients during

the year. Profit from IT services increase by 160 bps. The increase in gross margin as a percentage

of revenue is primarily attributeable to depreciation in the value of the Indian rupee against the US

dollar. Selling and Marketing Expenses grew from 6.60 to 6.84% of revenue. There is growth rate

of 4.9%, 7%, 18.2% and 14.2% from America, Europe, APAC & Other Emerging Markets and India &

Middle East which constitute 50%, 29%, 12% and 9% of total IT services of Wipro.

Opportunities

Investing in key growth bets in industries like banking, Healthcare, oil and gas, utilities etc,

countries like US, continental Europe, Asia Pac and solution such as infrastructure service solution.

To be a strong ecosystem partnership of domain, technology and geography. Focus on drive

impact through disruptive technology such as cloud, analytics and mobility. Sales transformation

by Account Real Estate focus and sale Enablement. Providing Services in delivery to Automate the

process, Enhanced competence program and in Supply chain segment.

Challenges

Revenues from IT sevices are derived in major currencies of the world therefore currency

fluctuation can adversely affect our revenues and gross margins. There is high competition from

competitor with a threat of price war. 79% of revenue comes from United States and Europe,

there is reduction in demand because of economic slowdown. The change in imitation law are

making more difficult to obtain visa for employees, ability to compete and provide service in this

region could be impaired.

Outlook

Based on Nasscom Strategic Review 2014, WIPRO’s IT- BPM exports are estimated to cross USD 86

billion in FY 2014, growing at 13 per cent. The ability to be customer friendly and centric has been

a crucial factor in the rise. US continues to be the largest geographic market for India, accounting

for 62 percent, the highlight for the year was revival in demand from Europe, which grew at 14

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percent in FY 2014. BFSI continues to be the largest vertical segment accounting 41 per cent of

industry exports. IT Services is expected to grow at 14.3 per cent in FY 2014, ER& D exports are

estimated to grow by an estimated 11.1 per cent in FY 2014 driven by domain - specific solutions

focusing on convergence customization, efficiencies and localization.

BPM services growth could be at 11.9 per cent in FY 2014 boosted by demand from selected

customers reverting to Outsourcing Business Process, especially from the BFSI, Automotive and

Retail sectors.

Award & Recognition for being Ethical

Wipro Honored as World’s Most Ethical Company by Ethisphere Institute for the Fourth

Successive Year, 2015.

Wipro won ‘NASSCOM Corporate Award for Excellence in Diversity and Inclusion 2014’,

recognized for outstanding work in the Persons with Disability (PwD) category.

Wipro recognized as the company with Best CSR & Sustainability practices by Asian Centre

for Corporate Governance & Sustainability.

Wipro recognized as World Leader for corporate action on climate change by CDP in 2014.

Wipro ranked #1 in India 2013 ranking of Carbon Disclosure Leadership Index (CDLI).

Wipro ranked No 2 in the Global 500 listing of Newsweek’s Green Company Rankings 2012.

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Corporate Moral Development

In the code of business ethics Wipro was the first company to establish a set of beliefs to guide

business code of conduct in the 1970s. The company successfully compiled an Integrity

Manual which was drawn from the Wipro values to guide the employees conduct with their

customers. Wipro introduced a helpline service known as “WIPRO SOS” which comprises of the

senior members of the company including the chairman Azim Premji who are always available to

guide the Wiproites on the grounds of moral, legal and ethical issues that may arise in their

working.

Wipro’s Promise With atmost respect to human values, Wipro promises to server its customer with integrity,

through innovative, value for money solutions by applying thought, day after day.

Human Values Their human values say, “we respect the unique needs of customers and employees. We are

sensitive to their differing needs, in our interactions with them.” Values are what we get best out

of company’s employees.

Integrity With integrity they promise to deliver what they commit, and carry out whatever they do with

honestly fairness, reliability and uprightness Integrity ensures that the company stands up right

against all odds, is truthful and stays committed to resolving internal conflicts. it helps them in

being ethical.

Innovation To Wiproites innovation means that they consistently offer novel and superior solutions to satisfy

the needs of the customer. In this competitive world there are innumerable innovations. But at

Wipro they see to it that their innovation makes difference and less longer. It helps to focus on

solutions speedy executions and building a superior organization.

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Value for Money

Everybody promises value for money, but in Wipro they deliver it through constant improvement

in quality, cost and speed. They provide exactly what a customer wants – higher quality with

better price. They concentrate more on the substance rather than anything else and that is what

makes Wipro different. Along with the value for money Wipro provides them with confidence.

Wipro’s Ombudsprocess

Wipro’s Ombudsprocess was introduced on 15th August 2003. This process thus enable the

employees to discover information which they believes shows a serious malpractice, impropriety,

abuse or wrongdoing within the organization and such information are disclosed internally without

any fear of reprisal.

A study was carried out by the All India Management Association (AIMA) which produced the

findings that produced limelight about Wipro as follows:

‘Simplicity and character’ in the style of top management leadership

Passion and commitment for ambitious goals and urge for supremacy across the

organization as the driving and energizing force.

Principle-centred paradigm, which reflects strongly held and explicitly articulated values

and business philosophy, to carry out business in a unique and ethical manner.

Developing competencies to create competitiveness in the global and domestic market by

benchmarking the productivity and quality parameters with world class organizations.

Openness, transparency, meritocracy, and professionalism in management and

governance.

Sensing and creation of business opportunities, constant adaptation, pro-action, and

change by the firm as an open social-technical-economic organic system. Coevolving with

its business environment; creating and sharing value and wealth; and sensitive to its

relevant societal issues.

Distinct institutional identity and culture, with deeply ingrained shared values, and a well -

defined purpose that create a sense of belonging and pride among the organization

members and endow the organization with a brand equity, cohesiveness and longevity.

Wipro is thus having ethical as well as unethical practices existing side by side but Wipro continues

to focus on curbing its deficiencies and enhancing its ethical standards thus making it an Emerging

Ethical Organization.

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Environmental Sustainability

Wipro has been trying to work for the environment for quite a few years now as evident from their

activities in different spheres of corporate activities. Wipro is really into implementing of green

building design concepts in its setting up of new office buildings around the world in different

campuses, with adopting best practices in IT infrastructure to lower down its carbon footprint, its

wastage of power and other necessary resources. Wipro also uses clean energy source in its day to

day operations in its office campuses. Rain water harvesting and water recycling also are pivots in

working towards a better environment initiative taken by Wipro. Solid wastes are recycled for land

refilling and also preparing cooking fuel in Wipro campuses lowering energy costs and lower

environmental impact on surrounding thanks to Wipro.

Wipro provides its customers with a new integrated solutions portfolio with focus on their

environment goals too. The portfolio offered covers green computing, green IT and clean energy

solutions all together.

The Climate Change Crisis

Wipro aims to work towards solving a part of the world’s climate change crisis looming thanks to

unchecked growth of pollution and urbanization which is stressing out the world environment.

Wipro took India governments solar and energy efficiency quite seriously and has tried to back it

up with investments in green buildings, better IT infrastructures, efficient factories and smarter

grids. Possibilities of working with the government hand in hand to proactively engage in policy

making and implementation to ensure better adoption of clean and green technologies as such

there is faster adoption of the technologies

Access to clean water

With the growing population of the world one of the main issues coming up to the world is access

to clean water. With pollution playing its roll in reducing water safe to drink available to the

world’s population the misuse and inability of half of world’s population to water treatment

facilities is also playing havoc on world. It’s said that the third world war will be fought on control

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of quality drinking water sources. The world needs the governments putting out a workable plan

to control wastage and provide people with access to clean and safe drinking water. What the

corporate like Wipro are trying to do is provide an appropriate and equitable solution for pricing

water available to the public masses. They are working out plans to save water in their office

buildings with efficient fittings and practices, adopting ways to recycle water, reduce use and more

importantly wastage.

Sustainable cities

The world is moving toward a more city centric functions . With estimated half the population to

be living in cities by next quarter of the century there is need to manage sustainably the rise in

urbanization lately in the modern world. As we look to solve the problem of providing better

shelters and amenities to the people living already in these cities or who are migrating into these

cities, the corporate as well as the government need to be on their toes to plan and chart out the

methodology to do so. Business houses and corporate will be the main attractors of this new

population and so will be playing a major role in creating a sustainable urbanization map for the

new urban population looking after the common good of having humane living conditions and

facilities in a densely packed place. These corporate and business houses need to partner and

provide greener infrastructures and also help and contribute in shaping and implementation of

policies in this direction. The smart cities of future need to be able to be providing people with

sustainable infrastructures and technologies.

Sustainable food security: while the population of the world grows at an alarming rate the food

production doesn’t and that’s a cause of worry for the people around the world. The direct cause

result of this would be food scarcity and deaths due to hunger, diseases due to mal nutrition.

What the corporate like Wipro can do is help the biotech companies of the world to engage and

develop viable crop productivity solutions for people. This people also need to help in the food

logistical department resulting in lower of the food lost in transition and transportation in supply

chains all over the world.

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Wipro has aim of becoming carbon neutral setting up required governance councils to guide itself

and taking up projects to guide itself to carbon neutrality. Wipro in its venture to greenifying itself

diversified in to green computer manufacturing and marketing also.

Wipro’s important environment works:-

Eco eye: Wipro has launched Eco Eye a corporation wide initiative on ecological sustainability

aiming to work for ecology in its small way. Eco Eye is Wipro's program that driving ecological

sustainability in all its operations, as with areas of its influence attempting to engage the

increasing level of intensity with stakeholders. Wipro believes Ecological Sustainability is the future

defining force for society and business globally. Wipro want to work on the dimensions of carbon

neutrality, water balance, waste management and bio-diversity side by side with its businesses.

Wipro developed the framework for Ecological Sustainability with five themes, seven goals for

implementation in its operations. Five themes include being ecological surplus organization,

profitable investment all around, transparent reports system in organization, large sustainability

initiatives beyond Wipro organization, risk planning and their mitigation. The Company also is

aiming to be carbon neutral and water positive organization, achieving predefined level of

biodiversity footprints, setting new standard in recycling of waste generated and facilitate

employees also to achieve high ecological footprints in their personal life. Wipro has initiatives in

Ecological Sustainability already. Initiatives adopted for making the internal operations green

resulting in reduction of electricity consumption and also meeting its water requirements partially

with recycled water. Its campuses have been rated positively by LEED. On the customer front,

Wipro is building green data centers, has launched Green ware PCs, first eco-friendly PC range in

India, Eco-friendly Product Engineering Design, Electronics Waste disposal Services and Water-

treatment solutions. Wipro has also regularly undertaken tree plantation drives across different

Indian cities.

Disaster rehabilitation

Wipro believes that the affected people in disasters have the best knowledge of what they need to

become independent again. Wipro therefore, engages with them to understand their needs and

then providing continuous sustaining support to help rebuild their lives.

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Uttarakhand Floods Project - Unnati – helped to Restore and strengthen livelihood of

families by promoting organic farming- cash crops, vegetables, poultry, bee-keeping,

floriculture, dairy, promoting fruit orchards and establishing cold store in the targeted

specific blocks of the Uttarkashi district.

Odisha Floods Project- worked for restoration of livelihood and income augmentation

of the affected fishing communities. Helping to rebuild the capacities of the vulnerable

fishing communities with technological advances and government schemes aimed at them.

Tsunami, Tamil Nadu, 2004- a cost effective, labor intensive solution for reclaiming

100.25 acres of agricultural land in affected areas. Thus providing immediate livelihood

opportunities to agricultural labourers and also helping to reclaim agricultural land of

farmers. Landless women in the village were asked and encouraged to grow saplings which

were purchased by Wipro to create costal plantation aiming to prevent further major

damages by natural causes. The fishermen in community were provided with boats and

fishing gears that took care of the fishermen families helping them rebuild their life

again. Wipro helped to construct earthquake and cyclone proof houses as per the

government norms in for future protection and care.

Bihar Floods, 2008- Wipro At individual household level, supported creation and

implementation of eco sanitation, rain water harvesting and solar lighting systems. At

community level wipro helped construction of an open well, fixing hand pumps and

building platforms around it, providing rescue centers at cluster level, solar streetlights,

tree plantation and bamboo plantation as resource for housing.Wipro also realized the

need to build awareness around eco sanitation and rain water harvesting. So, wipro

implemented a social advocacy campaign including awareness building, educating and

monitoring the usage patterns and user feedback through institutional mechanism

comprising of village level workers, volunteer groups, resource individuals and groups.

Karnataka Floods, 2009 - Based on surveys at both field level and consultation with

the government it was found The entire north Karnataka is underdeveloped. The main

livelihood activity here is agriculture but thanks to continuous drought, the community is

impoverished. There was need for developmental activities including proper housing,

drainage and sanitation facilities etc for the people living there affected by natural disaster.

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Hosurapaidoddi in Surapurtaluk of Yadgir district and Naregal of Koppal District were

selected to build up new houses by wipro. Apart from building houses Wipro also got

involved in running of elementary schools and holding skill training workshops for the

youth in communities of these two villages.

BIOGAS PLANT and RAIN WATER HARVESTING

Wipro implemented biogas plant at electronic city campus at Bangalore yields 160-180 cubic

metres per day of biogas, which is equivalent to 4-6 commercial LPG cylinders that is proportional

to solid waste loaded in the chamber. Success of the implementation of the Biogas plant at the

Bangalore campus encouraged the people at wipro to replicate the plant and planning at other

locations like Kolkata and Sarjapur.

Wipro took quite a few steps to clear its headache regarding rain water harvesting implementation

in its campuses. In the Bangalore campus of wipro it was having some issues with rain water

harvesting as the storm drain carried three kinds of water; pavement runoff, rooftop runoff and

chiller unit waste where quality of water was different for each case. It was hence essential to

keep them separated. Further more water the pond in which water was to be stored has

approximately 4000sq m of surface area located in the campus of electronic city Bangalore was

losing water because of Evaporation (Roughly 80000 kl per year) and Seepage. To solve these

issues Wipro use following strategy:

Sump tank: After segregating the rainwater from other 4 sump tanks with storage

capacity of more than 3 lakh liters were used to store rainwater separately from both

rooftop and surface.

Rainwater barrel: Sintex tanks with capacity of 5000 liters were used to collect rooftop

rain water, these tanks do not require pumping mechanism to use water.

Open well: To collect the seepage an open well was constructed which enabled to pump

the seepage water back to the pond.

This enabled in storage of 21,000 kilo liters of rainwater every year. If the daily demand is 21,000

kilo liters every year this suffices for 42 days.

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Financial Sustainability

Wipro's maintainability report otherwise known as has Triple Bottom Line approach which based

upon the GRI system. It is evaluated an A+. On an A/B/C rating grid, the "A" rating speaks to the

most abnormal amounts of divulgence. WIPRO keeps on utilizing the analogy of the mobius strip

for maintainability – something that they had presented in their first report – reflecting how

entwined the three parts of financial, environmental and social manageability truly are.

Material maintainability parameters set around those are: Energy and GHG power, water

effectiveness, waste reusing, representative wellbeing and security, assorted qualities, individuals

advancement, client stewardship, green IT, instruction and group activities, backing and open

approach.

The Company has composed by business, which essentially incorporate IT Services (involving IT

Services and BPO Services) and IT Products and Others. Subsequent to the demerger of Consumer

Care and Lighting, Infrastructure Engineering and other non-IT organizations (by and large, "the

Diversified Business"), the Company has re-composed the IT Services business with the object of

making industry practice its point of convergence for execution assess ment and interior monetary

reporting and choice making. Therefore, the arrangement for reporting IT benefits business has

been changed to industry sections (Industry rehearse). Industry sections essentially comprise of

Banking, Financial Services and Insurance (BFSI), Healthcare and Life Sciences (HLS), Retail,

Consumer, Transport and Government (RCTG), Energy, Natural Resources and Utilities (ENU),

Manufacturing and Hi-tech (MFG), Global Media and Telecom (GMT).The Company has four

geographic portions: India, USA, Europe and Rest of the World. Huge segment of the fragment

resources are in India.

With the end goal of reporting, business fragments are considered as essential portion and

geographic portions are considered as optional section. Administration accepts that it is right now

not practicable to give exposure of land resources and liabilities, since the significant isolation of

the accessible data is cumbersome.

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The Company is at present sorted out by business fragments, involving IT Services, IT Products and

Others. Business fragments have been resolved in view of arrangement of inward budgetary

answering to the governing body and CEO and are thought to be essential portions. The optional

portion is distinguished taking into account the geographic area of the client.

Charge

The Company had gotten expense requests collecting to` 42,883 (counting the enthusiasm of `

12,907 ) emerging essentially on the record of foreswearing of finding under segment 10A of the

Income Tax Act, 1961 in appreciation of benefit earned by the Company's endeavor in Software

Technology Park at Bangalore for years finished in March 31, 2001 to March 31, 2009.

In March 2014, the Company got the draft appraisal request, on comparative grounds as that of

prior years, with an interest of ` 9,058 (counting enthusiasm of ` 2,938) for the monetary year

finished March 31, 2010.

Considering the truths and nature of preclusion and the request of the redrafting power

maintaining the cases of the Company for prior years, the Company expects that the last result of

the above question to be agreeable to the Company.

Business atmosphere variables

Our worldwide workforce over 59 nations contains representatives from 101 nationalities .At

abroad areas (outside India), 40% of the workforce is contained neighborhood nationals. Our

workforce quality including changeless and non-center workforce was more than 159,000.

Perpetual representative whittling down for 2013-14 shut at 15.4%.

Work Growth

SEED is Wipro BPO's training activity, which brings scholastics to your desktop. With its

surrounding scope of Graduate, Post Graduate and Professional Courses, SED has 1000+

enrolments crosswise over India. Workers can now look over the rundown of 18 courses accessible

from chief establishments like Symbiosis, BITS, IATA, ICFAI and numerous more. On effective

finishing of the course, Wipro BPO repays the course expense. In short - You Pass We Pay.

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Supplier differing qualities

Wipro supports Supplier Diversity by recognizing and drawing in qualified suppliers in the

accompanying classifications: Supplier firms claimed by individual with incapacity ,Women

possessed Enterprises and Minority Owned Enterprise.

Wipro has an Equal Opportunity boss and firmly advocates the same through its production

network. Differing qualities supplier spend adds to 11.4% of aggregate focal acquisition followed

spend for India operations. Assorted qualities arrangement is in view of supplier self revelation

and is not checked.

A devoted merchant helpdesk handles supplier questions on installment iss ues, arrangement

elucidations and gives the beginning contact for grievance redressal. Our association wide

multilingual Ombuds methodology is accessible 24x7 (telephone and web empowered) for our

Suppliers and Contractors. While a decent extent of ombuds procedure cases are unknown, in

view of self-divulgence, we realize that there were 16 protestations reported by suppliers amid the

year. There were two cases of genuine supplier breaks of our implicit rules, both of who have been

boycotted.

There have been no cases identified with against trust in the reporting period over our business

divisions

CONCLUSION

For long, IT industry has sought after a uni-dimensional model of monetary riches creation without

considering issues identifying with maintainability and the subsequent effect on future eras. The

key test today, both all inclusive and also in India, is to concentrate on comprehensive

development by guaranteeing monetary wellbeing over all areas of society while in the meantime

ensuring our surroundings and eco-frameworks. It has now been definitively demonstrated by

substantial enterprises in various nations that industry can assume a huge part in advancing

comprehensive and maintainable practices while seeking after monetary riches creation by

receiving the Triple Bottom Line approach. Wipro trusts it must attempt to, and can make (some)

enduring effect, towards making an equitable, impartial, empathetic & reasonable society.

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Social Equity

Wipro Education & Community Care

The Education and Community Care is a not-for-profit initiative is providing short term as well as

long term benefits in the field of healthcare facilities, education and others social programmes

through partnering with other organizations and communities . The value creation by Wipro is

achieved through involvement at different levels:

Benefits received through direct contact in healthcare services and education

Indirect benefits received in the long run through development of capabilities of the society

Indirect business value to Wipro with a view to develop more democratic and humane society

The initiatives covers the stakeholders of the company who are diverse communities and provide

facilities and colleges to which it also approaches for recruitment in pooled campuses so as to

develop human potentials and providing its benefits to the larger society. The aim is achieved

through collaborative effort from the group as well as the communities of village and its semi-

urban areas along with local educational and healthcare institutions, engineering colleges,

universities and other civil society organizations which include teachers, students and parents. This

initiative has significantly been able to include thousands of schools and colleges and lakhs of

people directly and indirectly benefited.

Towards greater objectives the initiatives follow their own strategies found to be appropriate in

their own working context. For example Wipro Cares has keen focus to ensure the wellness and

sustainable living of the overall communities through focus on making and implementing direct

provisions for healthcare services, school educations, environmental restoration and disaster

rehabilitation. Similarly Mission 10x is focused to make engineering education system to be more

beneficial in providing support to evolving needs and faculty development to enhance teaching

learning process and ensuring employability of the graduates so as to benefit the society as a

whole.

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“Wipro applying thought in schools”

This is an initiative which focuses on building capacity in school education in India to enable social

changes with a vision of democracy as well as ethics of society. To achieve this Wipro partners

with civil society and other organizations to provide higher leverage, deeper connect to ensure

higher sustainability. It has worked with more than 2000 schools with their 10,500 trainers across

17 states and targeting 8 lakhs students. It is driven by the belief that education is a way to enable

change in the society and thus focuses the ethics of society, its essentiality of diversity, ethos of

justice along with individual sense through social sensitivity. The schools are believed to nurture

these principles, capacities and values to ensure sustainable concern for the society.

Ecology Initiatives

The aim of this initiative is classified into the following key areas along with specific projects

undertaken:

Science & Nature: “SeasonWatch” is a project undertaken with National Centre for

Biological Sciences to instill scientific spirit and connect with nature going out from the

boundaries of classroom and schools and improving the capabilities along with environment

Ecological footprint: Green Schools Program 2 with Centre for Science & Environment to

make children aware and active about ecological footprint on land, water and energy with its

evolving stage at the school campuses

Conservation: This is a new initiative undertaken as “Nature Conservation Foundation” to

localize knowledge area created through conservation activities along with school education

These initiatives are integrated in subsequent stages to enhance learning experience connecting

the world of ecology and education.

Social Sciences

This is a recently conceived idea to improve quality of education and was made through

Partnership with Vikramshila which was a way to consolidate all the social sciences taken

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up in the past to provide a tangible curricular material which is project based and provides

future guidelines. The schools were made the focus group in this idea to run simulation

through workshops and textbook analysis of the existing curriculum and formulate

guidelines which may be applicable to a larger group of the society to bring about a

change.

The Earthian Programme

The vision of this programme is finding solutions to the sustainability issues like climate change,

waters scarcity, rapid urbanization and bio-diversity loss. It believes that the future generation is

the policy maker, technocrats and administrators and they need to develop their conscience to

provide solutions to these problems. The programme was thus designed and implemented in the

year 2011 where 1700 institutes across the country had participated and were volunteered by 50

employees of the organization to help them come up with economic and social issues prevailing

and providing with suitable solutions. The programme received more than 1000 abstracts from the

students out of which 10 were found to be the best entries from the college and schools students.

This was thus an enlightening event which provided the participants as well as the organizers the

issues that means to be resolved in order to provide sustainable environment for our future

generations.

The students that were selected from their submitted abstracts were made a part of a 3-year

Continuous Engagement Programme (CEP). This Continuous Engagement Programme was aiming

at embedding a thinking and action towards the issues of sustainability in their schools as well as

the communities. The Continuous Engagement Programme was offered by the partners of Wipro

which covered the workshops for the teachers in the first year along with campus environmental

footprint measurement, biodiversity and theatre workshop. The next Earthian programme was

launched in May, 2012 to continue this trend and bring sustainable growth to the society with the

capabilities of the students being part of future policy makers.

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Mission 10x

Mission 10x was an initiative taken by Wipro on 5th September, 2007 aim at not for profit and “to

transform engineering education in India” with a view of growing demand of engineering in the

economy. Under this scheme, the faculty members along with the principals of various

engineering institutions across India were invited and trained to empower them to use innovative

teaching techniques and provide quality education. The teachers were made to absorb higher

standards of understanding in the subject field and effectively apply them into practical situation

as well as develop important skills to enhance their employability.

The mission was able to cover more than 1200 engineering colleges across 25 different states of

India and enabling more than 23,000 faculties of engineering to achieve recognition. Mission 10x

was honored with “Best Practice” award by University of Pennsylvania.

In the future, Center of Excellence plans to create an online learning system on pedagogy as a part

of education support, video modules to its support and leadership workshops for the faculties.

Some of the initiatives taken by Wipro under the Mission 10X are:

ALW: ALW is known as Academic Leadership Workshop. This workshop was made for the

Principals of engineering colleges across India to help them in building the instituti on. ALW

is a leadership workshop which helps to develop the strategic thinking capabilities, vision

building, skills and competency developments in the Principals. Development Dimension

International (DDI) and Harvard Business School Publishing (HBSP) are the stakeholders in

the Mission 10X Research Center.

Conclave 2011: This conclave focuses to provide the platform, where teachers share

their class experiences. On the basis of their experiences, various teaching methodologies

were developed which were implemented across the classrooms.

IIT Madras MoU: To address the issues of the steep decline in quality of the graduate’s

student beyond the top-tier institutions, Mission 10X signed a MoU with IIT Madras. The

purpose of this MoU is to bring collaborations in the areas of Research in Engineering

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Education, Learning and Teaching in order to develop the quality the graduate’s so that

they can meet with the standard expected by the industries.

Mission10X Impact Study: This study aims to study the impact of the Misson10X in

order to know how successfully this initiative has resulted. In this study total 220

Mission10xians across the state participated. The study shows the positive impact of

Mission10X on the attitude of teachers which have changed enormously after teachers

underwent its workshops.