Winton Raceway/Wakefield Park 2015 Corporate/Sponsorship Info

WINTON & WAKEFIELD PARKCORPORATE AND SPONSORSHIP INFORMATION 2015

www.wakefieldpark.com.au

2 Winton Motor Raceway | Wakefield Park

INTRODUCTION

www.wintonraceway.com.au

3Corporate & Sponsorship Information

04-05Why Motorsport?

06-07Race Events

08-09Corporate packages

10-11Corner Naming Rights

Contents

Each venue hosts many national, state and club-level race meetings, as well as sprint days and other events.

Both venues are also used extensively for driver training, testing and other activities during week days.

Both facilities offer valuable exposure opportunities to businesses to reach potential customers.

Platforms for exposure include trackside signage, event sponsorship and through media communications produced by the circuits, such as race programs, e-mail distribution and online/social media channels.

Both circuits can also provide tailored corporate packages for client entertainment.

Winton Motor Raceway and Wakefield Park Raceway are two of Australia’s premier purpose-built motorsport facilities.

12-13Event Naming Rights

14-15Premium Advertising



COVERAGE OF EVENTS AT THE TWO CIRCUITS ATTRACTED WELL OVER

5,000,000VIEWERS ON TELEVISION

AND LIVE STREAMING



» Being part of the action – brands in motorsport become intertwined with competitors, events and spectators.

» Networking opportunities – race events create the perfect environment for business-to-business and business-to-customer relationships to form.

» Reciprocal support – motorsport competitors and up to 80 per cent of fans actively support brands that support the sport.

» Corporate entertainment possibilities – motorsport is an exciting arena for entertaining guests or providing clients with special access to drivers, cars and exclusive areas.

WHY MOTORSPORT?Motorsport sponsorship has benefits that allow it to reach well beyond other marketing platforms including:



WINTON EVENTS

Also: Victorian Motor Racing Championship & HQ Holden 4 Hour



WAKEFIELD PARK EVENTS

NSW STATE CHAMPIONSHIP

Also: AASA NSW & ACT State Championship

ANTROAUSTRALIAN NATIONAL TRUCK RACING ORGANISATION





Lasting relationships begin with a shared experience. That’s why so many organisations choose to enjoy first class corporate hospitality experiences at Winton Raceway and Wakefield Park. The partnership between Winton Motor Raceway and/or Wakefield Park and your organisation offers the opportunity to strengthen the positioning of your brand

through the utilisation of our facilities. Both venues successfully host corporate days for Melbourne, Sydney and Canberra-based companies and their agents.Our corporate packages can include the following options, which may be used as stand-alone functions or as an inclusive package, tailored to your individual needs.

» Private test days » Media launch days » Venue branding and signage » Venue hire » Driver training » On-site accommodation at Wakefield Park » Scenic tours of the region

CORPORATE PACKAGESLet our corporate hospitality deliver unforgettable trackside experiences

Package Options



CORNER NAMING RIGHTS

Prominent corner branding is available at both Winton and Wakefield Park through wall signage and strategically mounted billboards. Corner naming rights packages offer exceptional value for money as part of a year-round deal or for specific events and allow fans to associate your brand with a part of the circuit. Signage is positioned to maximise exposure in television coverage, photography and be visible to trackside patrons. Our corner naming rights packages offer a range of benefits including:

Maximise brand visibility with a corner at one of our circuits



» Branding – painted wall signage or corner signs

» Branded flags and banners

» Display advertisements in event programs and schedules

» Mentions on track commentary

Corner naming rights

» Winton televised events include: V8 Supercars, Superbikes, Shannons Nationals, Trucks and the Winton 300.

» Televised Wakefield Park events include: Superbikes, Shannons Nationals, Trucks, the Wakefield 300 and CAMS NSW State Championship events.

TV Coverage

» Advertising on Winton/Wakefield Park websites

» Branded posts and advertising on Winton/Wakefield Park social media channels

» Events televised on Speedweek are available for download on demand

Online Coverage

» Guest passes

» Corporate hospitality (at available events)

» Catering services

» Race car passenger rides (at available events)

Other Inclusions

PACKAGES INCLUDE:



EVENT NAMING RIGHTS SPONSORSHIP

Wakefield ParkWinton

Naming rights sponsorship for some of Wakefield Park and Winton’s popular events are available and present an ideal method for businesses to increase brand awareness and recognition while building an association with particular demographics. Along with exposure at the event through branding, signage and commentary mentions, we take a

proactive approach in pre-and-post event publicity through mainstream, motorsport and social media channels to ensure your business receives the best possible return on investment. Our sponsorship enables businesses to target specific groups of customers, including both participants and spectators.

Take ownership of our marquee events and optimise branding opportunities

Victorian Motor Racing Championship & HQ Holden 4 Hour

NSW STATE CHAMPIONSHIP

Available Events



» Trackside signage in a prominent location

» Branded podium backdrop


» Designated corporate display area

» Signage on all competitors’ vehicles

» Press releases announcing event sponsorship, distributed to local and motorsport media

» Advertisements in event programs and schedules

» Mentions on track commentary and interview with sponsor representative

» Winton televised events include: V8 Supercars, Superbikes, Shannons Nationals, Trucks and the Winton 300.

» Televised Wakefield Park events include: Superbikes, Shannons Nationals, Trucks, the Wakefield 300 and CAMS NSW State Championships.

Event naming rights TV Coverage

» Advertising on Winton/Wakefield Park websites

» Branded posts and advertising on Winton/Wakefield Park social media channels

» Events televised on Speedweek are available for download

» Guest passes » Corporate hospitality (at available events)

» Catering services » Race car passenger rides (at available events)

Online Coverage Other Inclusions

PACKAGES INCLUDE:EVENT NAMING RIGHTS SPONSORSHIP



500,000PEOPLE VISIT WAKEFIELD PARK

AND WINTON EACH YEAR



Wakefield Park and Winton offer custom premium advertising packages to suit your advertising needs and budget. The following activities and display possibilities can be combined into any package to maximise your brand exposure:

For more information on corporate, sponsorship and advertising packages, please contact:

Tony Cavanagh – Commerical Manager

[email protected]

Lachlan Mansell – Event [email protected]

(02) 4822 2811

» Trackside signage

» Branded uniforms for staff members/officials


» Trade displays

» Sponsorship of individual classes in the Wakefield and Winton 300 endurance races

» Event program advertising

» Live-streaming advertising

» Big screen advertising (Winton V8 Supercar event only)

» Website advertising (Wakefield Park & Winton websites)

» Social media advertising and competitions

» Corporate Hospitality

» Race car passenger rides (selected events)

» Local community promotions

» Other promotional events or activations to market your brand

» Advertising in annual circuit calendars

PREMIUM ADVERTISING

For more information on corporate, sponsorship and advertising packages, please contact:

Tony Cavanagh – Commerical Manager

[email protected]

Lachlan Mansell – Event Promoter

[email protected] (02) 4822 2811

CONTACT US

Winton Raceway/Wakefield Park 2015 Corporate/Sponsorship Info

Documents

winton raceway

wakefield park raceway

motorsport sponsorship

winton wakefield parkcorporate

corporate days

event sponsorship

wakefield park scenic

corporate packages10