WinS for Girls: Advocacy and Capacity Building for MHM in WinS Module 12: Advocacy: From Data Collection to Decision Making.

WinS for Girls: Advocacy and Capacity Building for MHM in WinS

Module 12: Advocacy: From Data Collection to Decision Making

At the end of the session participants should be able to:

1. Define policy focused advocacy 2. Identify the most effective way to use data for political

prioritization, policy advocacy, and budgeting3. Recognize the basic steps needed to create an advocacy strategy

and the role of evidence in that process4. Understand and apply tools for advocacy

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WinS for Girls Module 12: Advocacy Learning Objectives

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Keep in mind the following throughout this module:

• What can I do with the data I will collect? • How can the evidence speak to decision makers?• What are the three most important findings from my

research?

WinS for Girls Module 12: Advocacy Keep in Mind

What is advocacy?

WinS for Girls Module 12: Advocacy Defining Advocacy

What is advocacy?

Advocacy is the process of strategically managing and sharing knowledge to change and/or influence policies and practices that affect people’s lives.

WinS for Girls Module 12: Advocacy Defining Advocacy

What is advocacy?

Policy advocacy is the deliberate process of informing and influencing decision-makers in support of evidence-based policy change and policy implementation, including resource mobilization.

WinS for Girls Module 12: Advocacy Defining Advocacy

Global, Regional and National AdvocacyGlobal Advocacy

Sanitation and Water for AllThe Sanitation and Water for All (SWA) Partnership links governments, donors, civil society, and multilateral organizations and encourages collaboration to tackle the global WASH challenge

The Partnership aims to:• Catalyze political leadership and action• Improve accountability of all partners for the commitments they make• Use resources more effectively to reach those without WASH services

WinS for Girls Module 12: Advocacy Defining Advocacy

Source: End Water Poverty http://www.endwaterpoverty.org/page/sanitation-and-water-all-partnership

Global, Regional and National AdvocacyGlobal Advocacy • Sanitation and Water for All (government and civil society) • Key Global Days

WinS for Girls Module 12: Advocacy Defining Advocacy

Global, Regional and National AdvocacyGlobal Advocacy • Millennium Development Goals

WinS for Girls Module 12: Advocacy Defining Advocacy

WinS for Girls Module 12: Advocacy Defining Advocacy

Global, Regional and National AdvocacyRegional and National Advocacy • Civil Society Networks• Government–led Efforts

African Ministers Council On Water• Civil Society and Government Partnerships

Kenyan National Environment, Sanitation & Hygiene Interagency Coordinating Committee (ICC)

WinS for Girls Module 12: Advocacy Defining Advocacy

Global, Regional and National AdvocacyRegional and National Advocacy Examples

WinS for Girls Module 12: Advocacy Defining Advocacy

A good issue for policy advocacy is…• A current objective or natural fit within current work • Based in evidence• Readily improved with a policy change or

implementation of an existing policy • Reasonably attainable in three to five years• Suitably specific and clear

WinS for Girls Module 12: Advocacy Introduction to Advocacy

Source: Advocacy Impact for Health, PATH

A good issue for policy advocacy is…• A current objective or natural fit within current work• Based in evidence• Readily improved with a policy change or

implementation of an existing policy • Reasonably attainable in three to five years• Suitably specific and clear

WinS for Girls Module 12: Advocacy Introduction to Advocacy

Source: Advocacy Impact for Health, PATH

Grassroots vs Grasstops

What do we mean by grassroots advocacy?Raising awareness among the general public about a specific issue to influence public perception and policies. Grassroots advocacy aims to motivate people to take action.

What do we mean by grasstops advocacy?Raising awareness among decision makers and turning that awareness into action. Grasstops advocacy is usually individualized targeted advocacy and aimed at high level individuals (parliamentarians, governors, CEOs of private sector companies, etc.).

WinS for Girls Module 12: Advocacy Approaches to Advocacy

Grassroots vs Grasstops Examples

Grassroots • World Walks for Water and Sanitation – led by End Water Poverty • Menstravaganza – led by WASH United

Grasstops • Meetings with government officials

WinS for Girls Module 12: Advocacy Approaches to Advocacy

Communications

Social mediaWhat is the role of Facebook and Twitter?

Blogging

Engaging the print and online media

WinS for Girls Module 12: Advocacy Approaches to Advocacy

Advocacy Planning Cycle: the Essential Steps

WinS for Girls Module 12: Advocacy Advocacy Planning Cycle

1. Identify the Issues & Review

Available Information

2. Identify Allies & Target Audience

3. Set Objectives

4. Message Development &

Planning

5. Resource Identification

6. Plan Implementation

7. Monitor & Evaluate

1. Identify the Issues & Review

Available Information

2. Identify Allies & Target Audience

3. Set Objectives

4. Message Development &

Planning

5. Resource Identification

6. Plan Implementation

7. Monitor & Evaluate

Research fits here

Evidence Based Advocacy

How can you use the data and information you collect through qualitative and quantitative methods for policy based advocacy?

WinS for Girls Module 12: Advocacy Evidence Based Advocacy

Evidence Based Advocacy

Two Approaches • Forming a campaign/advocacy strategy around a specific piece of

evidence • Gathering evidence to support your campaign/advocacy strategyWhat is the difference? Why does it matter? • Cost – conducting a study may be expensive and may not yield the

evidence you are hoping for• Building the case • Identifying the problem

WinS for Girls Module 12: Advocacy Evidence Based Advocacy

Advocacy in Action

Examples from around the world • Water Point Mapping in Liberia• WASH in Schools in Zambia• Menstrual Hygiene globally • Waiving Taxes on Sanitary Pads in Rwanda

WinS for Girls Module 12: Advocacy Advocacy in Action

Advocacy in Action

Water Point Mapping in Liberia • Government-led water point mapping • Data used to make budget and policy

decisions• Evidence led to sector performance

reporting • Information used in Ebola Crisis

WinS for Girls Module 12: Advocacy Advocacy in Action

Advocacy in Action

WASH in Schools in Zambia • MHM has been included in district and provincial MOE strategic

plans, and schools are stocking emergency sanitary pads• Chipata first ever MHM Mini Exhibition • Using evidence for high level meetings with the Ministry of

Education

WinS for Girls Module 12: Advocacy Advocacy in Action

Advocacy in Action

Waiving Taxes on Sanitary Pads in Rwanda• Sustainable Health Enterprises – social

enterprise which gathered evidence and created a campaign based on the evidence

• Advocating to waive the value-add taxes (VAT) on menstrual pads in Rwanda

• Working with Rwandan leaders

WinS for Girls Module 12: Advocacy Advocacy in Action

Advocacy in Action

Menstrual Hygiene Globally• Over 120 organizations• Fact Sheets - Making the Case for MHM

and Other Development Challenges (education, health, etc.)

• Menstravagana – Social Media Campaign• Cohesive Messages and Common Theme

WinS for Girls Module 12: Advocacy Advocacy in Action

Tools and Resources for Effective Advocacy

Tools for Advocacy Strategy Planning • UNICEF Advocacy Toolkit http://

www.unicef.org/evaluation/files/Advocacy_Toolkit.pdf • PATH’s Stronger Health Advocates Greater Health Impacts: A workbook for

policy advocacy strategy development http://www.path.org/publications/files/ER_app_workshop_workbook_unfill.pdf

• Menstrual Hygiene Day Website http://menstrualhygieneday.org/ • CARE International Advocacy Handbook

http://www.care-international.org/UploadDocument/files/CI%20Global%20Advocacy%20Handbook.pdf • WaterAid Policy, Practice and Advocacy website http://

www.wateraid.org/policy-practice-and-advocacy

WinS for Girls Module 12: Advocacy Tools for Advocacy

WinS for Girls Module 12: Advocacy Thank You

Elynn WalterSustainability DirectorWASH [email protected]

WinS for Girls Module 12: AdvocacyTemplates and Tools

Document Name File Name Description

Policy Brief Instructions Module_12_form 1This document gives guidance on what information should be included in a policy brief and how to present it succinctly.

Policy Brief Template Module_12_form 2This is a template for writing a country specific policy brief about menstrual hygiene

MHM Report Template Module_12_form 5

This is a template for a report on the research teams have conducted. It gives suggestions for what kinds of information countries should include in addition to a possible layout.

Report Structure guidance Module_12_form 6This document provides an outline of the information research teams should include in their final report