Winona State University Wellness Theme Lauren Timmerman Hannah Pollack Kevin Pace
Feb 22, 2016
Winona State University
Wellness ThemeLauren Timmerman
Hannah PollackKevin Pace
Introduction Goals/Objectives Constraints Marketing Resources (human and material) Evaluation plan Timetable Budget Conclusion
Overview
Logo
Findings/Main Problem:◦ The WSU population and affiliates are
misinformed or unaware of the overall intent of a wellness theme
Introduction
Mission Statement:◦ To promote the 7 pillars of wellness to the WSU
and MNSE Tech communities
Introduction (Cont…)
Target population/Context:◦ All students, faculty and others associated with
WSU through outreach programs (Ex: MNSE Tech)◦ Utilize Theory of Reasoned Action (TRA) as suited
for the target audience
Introduction (Cont…)
1) To improve awareness of the university theme
2) To increase and promote the awareness of all 7 aspects of wellness
Goals
Short-term Program Objectives:◦ 50% of students and faculty are aware of the
Wellness Theme website and provide feedback via an assessment survey by December 2012
◦ 25% of on campus organizations will include the Wellness Theme website for event marketing
Goals & Objectives
Mid-term Program Objectives:◦ 50% of students and faculty will be able to list at
least one health-related benefit for each pillar of wellness
◦ 50% of students and faculty will attend a club meeting or focus group to benefit the institution and their knowledge of wellness
Goals & Objectives
Long-term Program Objectives:◦ The wellness theme website will increase healthy
lifestyle awareness for all viewers by 50% by Spring 2013 (assessed through survey)
◦ 60% of programs on and affiliated through WSU will incorporate at least 3 pillars of wellness into their course objectives
Goals & Objectives
Lack of control over website maintenance Information overlap Lack of audience awareness Involving target audience
Constraints
Create posters and pamphlets◦ Place on WSU and associated businesses◦ Provide information on mission statement◦ Provide contact information for
questions/comments
Marketing - Activities
Update Facebook and Twitter◦ Provide daily updates on events◦ Connect with other related groups or companies◦ Use as a form of marketing
Marketing - Activities
Promote in orientation classes◦ Expose new students to local opportunities◦ Encourage a health living through different
activities◦ Encourage website as a resource
Marketing - Activities
Feedback Survey◦ Used to assess effectiveness of website◦ Available to viewers on the website◦ Consider viewer feedback in website maintenance
Marketing - Activities
Inform audience on the importance of developing their ideal well-rounded and healthy lifestyle
Marketing - Concepts
Interconnectedness: Marketing the awareness of wellness
Marketing - Message
Entire WSU campus MNSE Tech campus Also accessible to Winona community
Marketing - Setting
Poster boards Writing utensils Printers Computer/internet access (for website)
Marketing - Materials
Human Resources:◦ Shari Harman
Nurse Practitioner◦ Mollee Sheehan
Director of Web Communications◦ Adrian Shepard
IWC Coordinator
Resources
Create posters and pamphlets◦ Method: Observe program participation◦ Time frame: Long-term (allow 1 year)◦ Who: Practicum students/website maintenance
Evaluation
Update Facebook and Twitter◦ Method: Observe “likes”, “followers” and
feedback◦ Time frame: Mid-term (allow 2-3 months for ◦ Who: Practicum students/website maintenance
Evaluation
Promote in orientation classes◦ Method: Assess program participation and social
network sites◦ Time frame: Short-term (allow a few weeks into
the new semester)◦ Who: Practicum students/website maintenance
Evaluation
Feedback Survey◦ Method: Observe number of surveys taken◦ Time frame: Short-term (allow a day-to-day
observation of surveys taken)◦ Who: Practicum students/website maintenance
Evaluation
Time Table
Pamphlets: .20 X 100 = $20 Posters: 1.00 X 50 = $50 Total = $70
Budget
Recommendations:◦ Involve Theme Team◦ Hold focus groups◦ Community outreach◦ Make goals clear and precise◦ Incorporate structured activities◦ Informational booths
Conclusion
Created a website Conducted interviews Completed website:
◦ Wellness Theme
◦ Maintain site upkeep for following years of use
Conclusion (Cont…)