March 4-7, 2014 Ramada Hotel, Singapore www.mrmw.net
Winning with mobile kantar
Aug 20, 2015
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March 4-7, 2014 Ramada Hotel, Singapore
www.mrmw.net
Title Sponsor Gold Sponsor Silver Sponsors
Bag Sponsor Workshop Host
Sponsor
Event App
Partner
Networking Reception
Partner
March 4-7, 2014 Ramada Hotel, Singapore
www.mrmw.net
Association and Media Partners
March 4-7, 2014 Ramada Hotel, Singapore
www.mrmw.net
1
Winning With Mobile,
Our Kantar Story
Tim Kelsall, Chief Client Officer,
Kantar, APAC
MRMW Singapore
2
What’s THE
STORY
SO FAR?
KANTAR IS…
3
4
What’s OUR
CONSUMERS’
STORY?
6
What’s OUR
CLIENT
STORY?
“The best insight people are able to look around corners…
we need them to be the headlights of the organization.”
“We want … output that is ‘business ready’ and highly visually impactful.”
“My big priority is how to get the best out of the team and agency to bring game-changing
insights effectively embedded in the business to fuel growth.”
“We can’t stand still in a fast-moving world. We need faster, simpler decisions, enabled by
more intuition and iterative learning, so we can do – learn – and do better.”
“The Status Quo isn’t good enough – We don’t know how to know what we don’t know.
I need my partner to focus on a more holistic view of the consumer, beyond the 2 hours
a day they are interacting with my products.”
OUR CLIENTS COME TO KANTAR AS THEY WANT TO WIN.
8
What’s OUR
STORY?
MOBILE IS THE NEW NORM
9
Mobilising our data collection techniques Survey and behavioural data
Helping clients understand and optimise mobile Mobile is another marketing platform
We’ve learnt A LOT
‘SUPER SKILLS’ TO MAKE IT HAPPEN
11
Prioritizing Investment and Partnerships
Do you build ahead of demand or wait?
Making the Complex Simple
Many different work streams and activities.
Agility to Keep Pace
Size of screen, sample, multiple platforms, privacy, Apple
limits & speed of technology advancing.
Building NEW SKILLS
13
LEADING INTEGRATION
WINNING IN MOBILE
is part of our Strategic
priority within WPP
14
Some examples of our
FAST PROGRESSION
Winning to help brand owners
CLOSE THE DEAL
16
Winning to deliver REAL TIME
business ready decisions
17
Winning with mobile as a
MARKETING PLATFORM
18
Winning to help our
clients SUCCEED IN
NEW MARKETS
Winning with mobile AT KANTAR.
20
What’s YOUR
STORY?
Title Sponsor Gold Sponsor Silver Sponsors
Bag Sponsor Workshop Host
Sponsor
Event App
Partner
Networking Reception
Partner
March 4-7, 2014 Ramada Hotel, Singapore
www.mrmw.net
Association and Media Partners
March 4-7, 2014 Ramada Hotel, Singapore
www.mrmw.net
March 4-7, 2014 Ramada Hotel, Singapore
www.mrmw.net
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