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WiFi AccessUser name: Password:
Lilia GlazovaCEO, PR News
Winning Integrated Measurement
Regional Features• Internetization/Digitalization
increase of internet usage among 55+
>90% penetration in the cities with popularity more than 1 mln people
>40% all over the country• Local social networks (Vkontakte,
Odnoklassniki)• National TV as main channel• Cross platform media planning
Client Landscape – 50/50
Local companies go for traditional structure – marketing, advertising, PR/communicationsInternational companies
bringing integrated marketing communications structure to the local market
Integrated Communications and Measurement
• Communication and measurement agencies/companies consulting the clients (trendsetters)
• High competition between advertising and PR agencies (establishing market positions)
Team Work
Combining capabilities of different professionals
Partnerships with different research companies (online surveys, advertising research, etc.)
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