Winning Back ‐ The Lost Customers Johnny Campbell, DTM,AS The Transition Man [email protected] PromotionalProductProfits.com
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Winning Back ‐The Lost CustomersJohnny Campbell, DTM,AS The Transition Man [email protected]
PromotionalProductProfits.com
OurFocuswillbeon:WinningBack–TheLostCustomer
InToday’sMarketplaceThe(3)Best&EasiestwaystomakeMoreSales&GrowYourBusinessare:
1. Sellmoretocurrentcustomers2. Referralsfromcurrentcustomers3. WinBackLostCustomers.
TheDollarsandCentsofWinningBackLostCustomers. (Whyitmatters)
Howmuchdoesitcosttoloseonecustomer?
a. NoRepeatbuying$$$b.NoReferrals$$$c. Replacementcost$$$d.Reputationcost(internet)$$$
TheDollarsandCentsofWinningBackLostCustomers. (Whyitmatters)
The (5) hidden reasons customers leave you:
Distributor ‐ Stops calling Distributor ‐ Loses Creditability Distributor ‐ Capacity – Growth Distributor ‐ Not Creative Distributor ‐ Associations
Many will be hesitant to return without invitation.People are sheepish and embarrassed about having unplugged, and need to be made to feelwelcome again, with no criticism about their behavior felt by them.
Dan Kennedy, No BS Newsletter
Solution =Invitethemtocomeback& builda Relationships.
1. How to identify Winning Lost Customers.
1. Key to identify Winning Lost Customers.
2. Lost Customer Re‐Activation Campaigns
To Re‐Activate an Old Account You Must Understand Their
The(4) elementsofaLostCustomerCampaign
1. SalesLetterAcknowledgingTheLost
2. PromoItem‐ SymbolizingTheLost
3. AnOffer
4. Deadline
Attention Grabbing Promo Items
2. Lost Customer Re‐Activation Campaigns
2. Lost Customer Re‐Activation Campaigns
Quick Reminder About Your Customers
FREE 30 mins. Strategy Session (Topics)1. How to win back Lost Customers.
2. How to identify Winning Lost Customers.
3. Process and Campaigns
4. Tools and Technology
Email me at: [email protected]‐line: Lost Customer
Johnny Campbell, DTM,AS The Transition Man [email protected]‐630‐460‐3279
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PromotionalProductProfits.com
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