WINNING AT THE DIGITAL EDGE Indranil Das VP & Head of Digital Services Ericsson Middle East & Africa
WINNING AT THE DIGITAL EDGE
Indranil DasVP & Head of Digital ServicesEricsson Middle East & Africa
TM Forum Middle East event | Ericsson Internal | January 2018 | Page 2
Today’s consumers preference
Of U.S. consumers
regularly
buy products through
digital channels.
80%Of in-store shoppers
search for information
online while in-store, a
truly omni-channel
behavior
42%Of consumers say they
will stop doing business
with a company
following a bad
experience
75%of relationships with a
company will happen
without interacting with a
human by 2020
85%
TM Forum Middle East event | Ericsson Internal | January 2018 | Page 3
The Anatomy of a Digital Service Provider
Digitalized Processes & Tools
Partnerships & Ecosystems New Digital Services
Customer Experience
DigitalTelco
Focus
automation,
AI, analytics
cloud,
virtualization
microservice,
DevOps
simplification digital
commerce
personalization omni-channel, self-
care
IoT healthcare financial
services
enterprise
servicesnew business
models
open
APIs
joint
offerings
platforms
source: Ericsson analysis
TM Forum Middle East event | Ericsson Internal | January 2018 | Page 4
Kondratıev cycle & The 4th ındustry revolutıon
1st Industrial
revolution
2nd Industrial
revolution3rd Industrial
revolution
4th Industrial
revolution
Steam &
mechanical
engines
Mass
production
Automated
production &
electronics
Digital Era
TM Forum Middle East event | Ericsson Internal | January 2018 | Page 5
a self-driving autonomous caB in …
2025 ???
TM Forum Middle East event | Ericsson Internal | January 2018 | Page 6
VR / AR
VOICE
RECOGNITIONSELF DRIVING
CARS
QUANTUM
COMPUTING /
CYBER
SECURITY
BLOCK CHAIN ARTIFICIAL
INTELLIGENCE
5G & IOT
next digital age …
TM Forum Middle East event | Ericsson Internal | January 2018 | Page 7
Winning in the next digital age
Digitalized Processes & Tools
Partnerships & Ecosystems New Digital Services
Customer Experience
DigitalTelco
Focus
automation, AI,
analytics
cloud,
virtualization
microservice,
DevOps
simplificationdigital
commerce
personalization omni-channel, self-care
IoT healthcare financial
services
enterprise
servicesnew business
models
open
APIs
joint offerings platforms
source: Ericsson analysis
VR / AR
VOICE
RECOGNITION
SELF DRIVING
CARS
QUANTUM
COMPUTING /
CYBER
SECURITY
BLOCK CHAIN ARTIFICIAL
INTELLIGENCE
5G & IOT