Social Networking Awards 2011 DigitalFilipino.com Club and Search Profile Index
Sep 05, 2014
Social Networking Awards 2011
DigitalFilipino.com Club and
Search Profile Index
History
• The awards started in 2009 • Aims to recognize the best pracHces in Social Networking and Social Media markeHng.
• An acHvity organized under the DigitalFilipino Club (hLp://e-‐commercephilippines.com)
2009 Winners
• Jollibee Sulit Sarap Challenge • myPonds 7-‐Days Beauty Blog
• Clean & Clear My BeauHful Ride Video Contest
• $3 for Cagayan De Oro City, PH Flash Flood • Fully Booked Bloggers Event • Busby SEO Test
$3 for Cagayan de Oro City, PH Flash Flood
2010 Winners
• Shop and Share • Lola Techie • Slurpee / 7-‐Eleven + Grand Chase Advergaming campaign
• Marlboro Black Lounge Game
• MTV Emerge • Havaianas Pledge Original Campaign
• ValenHne Love-‐oratory postcard making contest
• #BangonPinoy • Catch a Real Leaf: A Paparazzi blog contest
• Buddy Gancenia
In 2009, Havaianas created a movement calling people to only "wear original" Havaianas flip-‐flops and curb the proliferaHon of local imitaHons and products that
bastardized the brand.
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Winner of DigitalFilipino Social Networking Awards 2010 (Media Sharing category)
Brand Background Real Leaf green tea is the newest ready-‐to-‐drink (RTD) tea in the market launched mid-‐2009.
Real Leaf is brewed from 100% whole green tea leaves, naturally packed with Theanine, with a delicious hint of fruit and honey.
The Challenge • Reinforce strong challenger status by demonstraHng
that key influencers have already switched into the brand
Winner of DigitalFilipino Social Networking Awards 2010 (Blog category)
Winner of DigitalFilipino Social Networking Awards 2010 (Media Sharing category)
Winner of DigitalFilipino Social Networking Awards 2010 (Social Network category)
Winner of DigitalFilipino Social Networking Awards 2010 (Social Network category)
Slurpee / Grand Chase
Purchase a 22oz. Slurpee Grand Chase-‐themed Flavor Add P2.00 and get 1 of 9
Collectible Item Redemption Cards
Find the Slurpee / 7-‐Eleven NPC within Grand
Chase and enter your code
Get these awesome In-‐Game items!
Winner of DigitalFilipino Social Networking Awards 2010 (Virtual Worlds / Gaming category)
The MARLBORO Black Lounge
An online member-‐get-‐member promo;on which aimed to grow the number of Marlboro Adult Smoker Database members, while at the same Hme support the launch of the brand’s newest variant – Marlboro (Black) Menthol.
*Promo period: Sept 1 – Oct 5, or when the 50 Black Lounges are completed – whichever comes first.
Winner of DigitalFilipino Social Networking Awards 2010 (Virtual Worlds / Gaming category)
• Online contest open to all sulit.com.ph members
• SuliHzens were asked to create their own ValenHne’s Day postcard for their loved one using any computer sojware, with a 5.83 x 7.87 dimension and email it to sulit.com.ph
Winner of DigitalFilipino Social Networking Awards 2010 (Forum category)
http://buddygancenia.com/blog/rates - landing page for the link-building campaign.
- All the necessary information about the videographer, contact details, the products and services, the rates and sample videos are all in this page.
Winner of DigitalFilipino Social Networking Awards 2010 (Search Engine MarkeHng category)
2011 Awards Lessons Learned
• Widgets and add-‐ons sHll untapped in various social media campaigns.
• Use of social networks as a plamorm for e-‐commerce emerges with payment systems in place.
• Offline and online integraHon campaigns executed creaHvely this year.
Social Networking Awards 2011 Winners
In collaboraHon with SearchProfileIndex.com
Cashsense Shop & Pay Cash
Social Shopping Category Winner
What I Want for Christmas Photo
Contest
Photo, Video, Media Sharing Category
Micro-‐blog Category Twes;val Manila 2011
My Million Hectare Run Blog Category
Search Engine Marke<ng Category
Buy it. Sell it. Sulit! Banner Making Contest
Forums Category TV5 Bagets Na;on
Loca<on-‐Based Category
7-‐Elec;ons Gulp Your Vote
Alter Space Game
Social Games Category Winner
Clear Swap Challenge
Social News, Bookmarking, and Media Vo<ng Category
Full details about the winners posted at
hLp://bit.ly/social2011winners
Hope you can join the Social Networking Awards 2012