Get the Word Out! Orbit Media Studios www.orbitmedia.com @orbiteers #wineweb
Wine & Web: Content Promotion (Get the word out!)
May 17, 2015
Why write if no one reads it? Getting visibility for your content can be a challenge, but here are a few simple techniques that can make all the difference. Specific social media, email marketing and sales tactics are covered.
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Transcript
Get the Word Out!
Orbit Media Studios
www.orbitmedia.com@orbiteers #wineweb
How to Promote Content
Sharable Content
Social Promotion
• Post: The Networks
• Share: Twitter
• ECHO…Echo…echo
• Remember email?
use images!
Content that’s shareable
The Round Up
Content that’s shareable
Quote Someone!
Connect, share, talk to people
Social
Post: The NetworksFacebook (image!) • Tag People
• Groups
• Comments
Google+ (image!) • Formatting
• Mention People
• Comments
• LinkedIn: Status, Groups
• and…
Other Networks
First Tweets
• Quotes, questions, not necessarily headline
• No URL shortener
• Few hashtags, if any
• …then follow a bunch of people
No more than 20% of your tweets should promote content.
Share: Twitter
Research
• People inside your network – managefiltter.com
• People outside your network – socialbro.com
Reach Out
• Mention, Mention, Mention
ECHO…Echo…echo
Thanks!
Keep it going
• General shout out / thanks, comment on results
• Weeks later…“encore” “from the archives” etc.
• Thank the RTs, shares
• Thank the blog commenters, cross the streams!
Remember Email?
(B2B) Prospects
Press
• Pitch a similar idea, follow up, different angle
• …rinse…repeat!
• Those you are close to signing!
• Cold case files
Thanks!
www.orbitmedia.com@orbiteers #wineweb
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